jsgraphicdesign

This project was completed as part of a module called Live Design Briefs during my second year at the University of Portsmouth, the module consisted of picking one of the briefs from the D&AD New Blood awards. I picked a brief from Gymshark with the goal to design an app to tie into Gymsharks main products and makes use of their social media image they’ve already built. I designed a partner app to a fitness app they already have that could help people to prepare for careers that require a certain level of fitness.

I called it Gymshark X Careers and focused on tying in the fitness requirements within the various police forces of the UK as well as the army. The results were branding material and a presentation to be presented to a review board at the D&AD New Blood awards.

This project was completed as part of a module called Professional Practice - Independent Design Practice during my 3rd year at the University of Portsmouth. The project consisted of finding and working with a client to create a brand identity for them, the finished project included a logo for print and web as well as brand guidelines to be used for web, Instagram and Twittter.

The final delivery to my client was PNG versions of the logos and a PDF document of the guidelines that included information relating to web layout, colour, social media layout, fonts, brand identity, brand voice and watermarks.