Joomag

The short answer is yes, the longer answer is HECK YES! Demand Metric’s sterling infographic shows that content marketing costs 62% less than traditional marketing and generates over three times as many leads. Virtually every business in every industry can create high-quality content and market it to the masses. And in a world with so many options to do both, content marketing is a perfect fit for any brand looking to put itself on the map.

Marketing isn’t what it used to be. In lieu of more unobtrusive, native advertising hooks used today, companies up until the mid-to-late 90’s pitched products to consumers at will. Interruption marketing, as it’s now known as, is an umbrella term for any marketing activity that pushes products/services in front of people who don’t ask (or want) to see them. Was it effective? Yes. Was it annoying? Definitely.

After all, in the all-out battle for customers’ hearts and attention, content marketing always leads the charge. And that’s a fight you always want to win.

Although sales technology has opened up a world of possibilities for businesses that use it, finding and retaining customers remains an ongoing challenge. Popular outreach strategies like social media and content marketing have made things easier, but often overlook one important piece of the puzzle: sales engagement.

Web-based content is also replacing more traditional, informational media outlets such as newspapers. The Newspaper Association of America cited data from Nielsen Online that showed an 837.5% increase in average monthly unique audiences for newspaper web content in a single year. Digital technology has undoubtedly pushed the boundaries of publishing like never before.

But things aren’t stopping there. 2017 is the ideal year for hoteliers and travel companies alike to reconsider innovation in technology. More specifically, they must understand what technologies consumers are willing to utilize and which ones will provide real value by streamlining the travelling experience.

Digitization has undoubtedly impacted every sector of the automotive industry. Consumers and businesses alike have felt its residual aftershocks as more and more opportunities for connectivity emerge from disruptive trends.   Today, however, automotive companies must decide their roles in the bigger picture; that is, identify where they can derive value from not only developing technologies for new car models, but also from streamlining their content marketing, sales engagement, and corporate communications workflows. If they don't, they run the risk of losing precious business, decreased productivity, and being outclassed by companies who smartly exploit the industry's emerging connectivity for their own growth.

For retailers, there’s no better time than now to adopt a digital format. Doing so means greater access to products for customers, a more fluid shopping experience, and more competitive prices. Digital shopping channels not only provide immediate access to information, but more of it compared to traditional brick-and-mortar stores.

Be Happy and Enjoy the Week!