The Key to Making Disciples and Not Just "Consumers of Christian Culture."
For many years, I've ignored a crucial part of Jesus' invitation to become a disciple. Â After 10 years in ministry, this is something I'm just beginning to truly understand. Â
I like to be inside, much more than outside. I really do love to experience nature, as long as I have a beautiful hotel room waiting for me when itâs all said and done. As Jim Gaffigan puts it, Iâm pretty, âindoor-sy.â Imagine my confusion as I began to study the true meaning of living as a disciple.
If our churches are going to thrive in the next decade, producing genuine believers and not just consumers of Christian culture, this is a subject weâve got to get a handle on.  Volunteers, givers, and regular attenders are awesome, but disciples are what Jesus commanded us to go and make.  Iâve grown up in church, and for the past decade, Iâve worked at an amazing church. Even I have to admit that some times this subject seems a little unclear.
As we prepare to plant Spring of Life church, Iâve really begun to look into this idea. There are a couple of things that are pretty obvious in scripture. First, a disciple is someone who follows after Jesus. We see this in the first encounter Jesus had with his future disciples, Peter and Andrew.  In order to truly be called a disciple, you have to be hungry for Jesus. You have to lean into what He says, be willing to drop some stuff and to go where He goes. There is a second qualifying factor for disciples that we find in Jesusâs innovation, that we often neglect.
Follow me, and I will make you fishers of men.
Matthew 4:19
UmâŚÂ ok. I want to be a good Christian and everything, but I tried fishing once.  It didnât go so well. My Uncle lived on the lake when I was growing up. One afternoon my dad took my brother and I down to the water. I had grand ambitions as my dad baited my hook. I learned back, pushed the little button on my Donald Duck fishing rod, and swung my arm forward. I caught something on my line! The bad news, it was my uncleâs black Labrador. That officially ended my fishing career.
 Why did Jesus talk about fishing?
Why did Jesus phrase the essence of being a disciple in such a specific way â fishing? I think itâs because He was talking to fishermen. If I could have some creative license for a moment, I think Jesus was saying the following, âI know youâre not super religious. Thatâs good. I know you donât realize your life could mean more. It can.  Hereâs what Iâm offering. Iâm going to take everything that you are, and Iâm going to redeem it for my purpose. But make no mistake - my purpose is people."
Hereâs how that is beginning to play out in my life. When we first moved to Portland, I felt challenged to become ârelevant.â I asked myself, how could I get the message of Jesus in front of others. This often resulted in brainstorming forms of ministry that felt just as foreign to me as fishing. What Iâm beginning to learn though, is that God is willing to use the real me.  He has plans for the guy that likes movies, culture, NPR podcasts, and yesâŚbranding.
 Being a "Branding Consultant" of Men (and Women)
Yesterday, I met a new guy at work. He has a big, vibrant personality.  He likes to bounce Peanut Butter M&Mâs off the wall and catch them in his mouth. Heâs not afraid of interrupting people to start a conversation. This might get on someone elseâs nerves, but itâs a Church Planterâs dream.
I was standing in a neighboring office space with my phone, testing the light for an upcoming video shoot. He walked in and offered to help. He asked me about what I do, and I told him I am a pastor looking to start a new church, and that I am beginning to build a creative agency.  He said, âme too â but not the pastor part.â It turns out he has a pretty healthy client list of businesses that heâs worked with. Heâs also made some pretty sweet videos. I told him that while I love videos, but I am striving to become a branding consultant.
âSpiritual branding?â he asked. Â
âKind of,â I responded.
 I continued...
What I like about branding does have a lot in common with what I like about Jesus. I think that bad branding tries to slap a label on the outside of something. Thatâs what I believe religion does.  Jesus, on the other hand, cares about who I am. Because of my relationship with Him, He reaches in deep. He cares about every part of me.  He knows that Iâm not good enough to meet Godâs standard, so He is good in my place. He is changing and growing the real me.  Thatâs what good branding does. It helps people discover the gold inside of their organization. It helps them see what they want to be, and how they can tell a better story. I love Jesus because He is rewriting my story every day.
âCool. I like you,â he said. He leaned back and looked at me for a minute. He gave me his business card and we made plans to follow up with a lunch meeting.
Iâm praying for my friend, and for more open doors. I didnât have to use a track, an app, or a âshare the gospelâ outline.  (I love all of those methods, by the way.)  I just began to fish with what I had. I am more excited everyday about what it means to be a disciple. Now through His Spirit, I canât wait to make some.
Learning without sharing creates a passive approach to faith.
Some of the best ministry happens outside the walls of the church.
Your interests are not separate from God's plan for your life. Â They are the very thing God will use to connect you with others.
Gospel conversations are best when they are natural.
The more I share Jesus, the more I love Jesus.