Joel Baker

Website complete finished and online at http://colloquy-type.com.

The project was an experiment to see if I could get type to autonomously respond to the emotive content that it was writing and has largely been successful.

The website is a messaging system, a search engine and a newsreader in one. Each offers up a different way of looking at this typeface I have created and gives it a different context.

Throughout the course of the project, it has become apparent that is it indefinite and I am pleased with the choice of a website for the final outcome. The project will hopefully begin it's life here and expand and develop into something bigger and a website will allow me to do this. There are already a handful of additions I want to add to the website which hopefully I can begin to add post-assessment.

They've each been an invaluable step in my process to achieving what I have. You can view them here: -

— A/ Evaluating an emotion

— B/ Bubble Writing

Because there is no physical outcome to the project; everything exists online I need to come up with a physical item to hand-in come June 1st.

Message you receive having been sent a message from Colloquy. Simple, attractive and mysterious.

Text for the website in full, broken down into sections. Gives a good idea what each section is about as succinct as possible as well as the tone of the site in general.

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COLLOQUY [A]

Our digital communications are increasingly restricted by the default typeface of the system. As such, there is little ability to add accent or expression as one does with their voice. 

Colloquy [A] is a script that evalutes the content of your writing in real time. The difference in form between each word is a result of the word, it's context, the part of speech and your message as a whole.

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CAST [B]

Cast [B] is a different kind of search engine; by analysing a number of data silos <1> it generates a typeface. That typeface is evoked by what is being said around the world about the searched Brand, subject, word or feeling at that moment in time.

Branding by MetaTM.

<1> Google, Twitter and Guardian.co.uk

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EXHIBIT [C]

Exhibit [C] looks at the editorial potential of the typeface as it cyphers the internet drawing upon newspaper articles. It asks a question of the successfull-ness of the project - these are themes we are familiar with; how appropriate is the form of type?

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ABOUT

Colloquy is an experiment into creating an autonomous and generative typeface. Built in code, the type changes form in response to what is being written.

Although the culmination of a Final Major Project in the final year Graphic Design Communication course at Chelsea School of Art and Design, this project is a work in progress and will be updated. This website will act as hub as the typeface expands and develops.

"All that is visible must grow beyond itself, and extend into the realm of the invisible." - Dumont, Tron, 1982

Website design

Above are some early website designs. Keeping a hierarchy of information, black text is the main copy but the is also a knocked back grey text aswell for secondary information. My typeface will be a single, bold colour in keeping with the aesthetic of the project so far.