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Many of you have asked for a way of supporting Tumblr that works like regular donations. Well, this is that, with a little whimsy thrown in for good measure. Imagine. A badge that gets shinier and shinier with your continued support—and helps Tumblr stay Tumblr. 

Enter the Tumblr Supporter badge. Part of a move towards a more user-led business model, this is a new auto-renewable subscription that allows you to wear your support of Tumblr in style. 

How it works:

The Tumblr Supporter badge is a special badge that works like a recurring donation subscription service. As a supporter, you get a specially designed badge based on how long you have been supporting Tumblr in this way. Your supporter badge will evolve from Steel to Copper, Gold, Platinum, and, eventually, Oil Slick. As your support continues, you will collect these badges at each milestone, to be displayed as you choose on any of your blogs.  

There are two subscriptions, monthly and yearly: 

Monthly: Start at Steel and progress through the different badges at each milestone, eventually reaching the coveted Oil Slick.

Yearly: Start at Platinum (it's like you've jumped ahead a year. Look at you, cheating time). You'll progress straight to Oil Slick at your next payment milestone after a year.

Pricing:

Tumblr Supporter Monthly: $2.99

Tumblr Supporter 3 Months: $7.99 ($1 OFF)

Tumblr Supporter 6 Months: $15.99 ($2 OFF)

Tumblr Supporter Yearly: $29.99 (15% OFF)

More details:

This monthly or yearly subscription will renew automatically at each interval unless you choose to cancel. 

If you cancel your subscription or a payment fails, you'll still have your badge, but it won't show up unless/until you restart your subscription. If/when you do so, you'll pick up right from the badge level you were at when you ended your subscription.

This is currently being rolled out for mobile and web in English. We’ll be rolling out to other territories in the coming weeks.