Jelly Digital

Brand recognition is particularly influential in developing markets. On average, more than two-thirds of developing-market respondents (68%) say they prefer to buy new products from brands they’re familiar with

Brands might not pack the emotional punch of a loved one, but they do produce similar feelings to someone we like.

Given a choice between changing tactics based on data and staying on the road in the wrong direction, I think the best path is pretty clear. The hard part is figuring out what to tell the others. Do overs are possible, but they take guts.

When we are engaged—whether with news events that we’re actually watching, protests in which we’re actively participating, or shots we should probably stop drinking—we’re more likely to share our own thoughts, or those of ordinary people. It’s when we stop paying attention that the powerful hold strongest sway.

advertisers typically pay less for clicks from phones, because they less often lead to sales. Encouraging developers to tailor sites to look good on smartphones should lead to more sales and consequently higher prices for Google’s mobile ads

Brands have jumped too quickly into social without thinking and use the medium to push out messages, rather than take part in conversations

It only takes a couple of actions for users to participate, and as humans, we’re naturally curious. When I see an image and know there’s something hidden in it, I want to know what it is.

Lorem Ipsum is an excuse. An excuse for not having to worry about real design issues.