@JuliaCSocial - Marketing With Social Purpose

What if nonprofit burnout isn’t inevitable—but preventable? This week on Nonprofit Nation, we’re joined by Megan Whitney—nonprofit leader, coach, and mindfulness guide—who’s on a mission to help changemakers stop sacrificing their well-being for the work. After an 18-year career in the sector—and burning out a decade ago—Megan realized that passion alone isn’t enough. Now, through 1:1 coaching,…

📣Telling a good story is harder than it looks. But it’s also one of the most powerful tools we have to recruit and retain volunteers. I’m teaming up with Civic Champs to host a free webinar on: ✨ Storytelling That Sticks: How to Inspire Action Through Volunteer Narratives 🗓️ Sept 4 | 🕐 1 PM ET ​ 👉 Save your seat here​ In just one hour, I’ll walk you through: 💗 What makes a volunteer story…

What does it take to lead with purpose in philanthropy today? How can foundations lead in moments of political uncertainty or during periods of reduced federal support for nonprofits? As nonprofits across the country face political and financial pressures—from policy rollbacks to funding cuts—the role of foundations has never been more critical. In this episode, Dr. Sherece West-Scantlebury,…

There are many reasons to issue donation receipts—according to ThriftCart’s guide to donation tax receipts, these documents ensure legal compliance, offer donor tax benefits, demonstrate transparency, aid with donor retention, and keep your nonprofit in compliance with grant requirements. But that’s not all: donation receipts also offer a unique opportunity to connect with your supporters and…

Simply “raising awareness” isn’t enough anymore for nonprofits. In this episode, communications specialist Kathleen Tonini joins Nonprofit Nation to challenge one of the sector’s most common traps—mistaking noise for strategy. With her G.A.M.E. framework (Goal, Audience, Message, Engage), Kathleen helps values-driven organizations get clear and confident about how they communicate, so they can…

Can artificial intelligence actually help you raise more money, as well as build better donor relationships? We’re diving into the future of fundraising with Juliet MacDowell, a veteran development strategist who’s raised over $1 billion for global NGOs and is now the founder of Mission AI. Whether you’re a seasoned fundraiser or just curious about how AI is impacting our sector, this episode is…

Your nonprofit’s programs have the power to change lives, but only if people know about them and participate. Every day, valuable services go unused because people face barriers to joining, don’t immediately see the value, or simply never hear about them. Whether your nonprofit offers educational workshops, support services, or other helpful programs, you’ll make a bigger difference by reaching…

Different types of donors have different motivations, habits, and expectations. As nonprofits aim to retain donor support, they must also consider the nuanced fundraising appeals that will move supporters from one-time gifts to long-term commitment. After all, CharityEngine’s recurring giving statistics report that monthly donors give an average of $173 more than one-time donors annually…

If you’ve ever wondered how to land and leverage sponsorships for your nonprofit’s events, this episode is your playbook. A.J. Steinberg is a fundraising powerhouse with more than 20 years of experience producing high-impact nonprofit events and millions raised for mission-driven causes. Through her company, Queen Bee Fundraising, A.J. teaches organizations the art of securing corporate…

What does it take to step into leadership during a time of profound cultural, social, and institutional change? Rabbi Joanna Samuels joins Nonprofit Nation to share how she’s navigating this challenge as the CEO of the Marlene Meyerson JCC Manhattan—one of the largest and most influential Jewish community centers in the U.S. A longtime advocate for gender equity and social justice, Rabbi Samuels…

So excited to share that I got to contribute to AI for Nonprofits, a new book launching today! Darian Rodriguez Heyman and Cheryl Contee pulled together insights from 50+ nonprofit leaders (including me!) to help organizations make sense of AI—and put it to work in service of their missions. If you’re curious about how AI can help nonprofits fundraise smarter, communicate more effectively, and…

What if the reason you’re not raising more money… isn’t your fundraising strategy? Kevin L. Brown believes most nonprofits are stuck in the wrong cycle—constantly doing more fundraising, instead of fixing their fundability and visibility. In this episode, the Mighty Ally CEO and author of Fundable & Findable shares a brand-first, strategy-driven approach to nonprofit growth that challenges…

Social Media Summer School A lightweight, actionable training for nonprofit communicators who want to show up on social media with confidence and clarity all summer long—without spending hours planning. One-Time Purchase$47 Buy now A lightweight, actionable training for nonprofit communicators who want to show up on social media with confidence and clarity all summer long—without spending hours…

📊 Did you know the average human attention span is just 8 seconds—shorter than a goldfish? In today’s noisy digital world, that stat has big implications for how nonprofits write appeals, newsletters, and even mission statements. This week, Lynn Bohart—author, former nonprofit executive, and founder of Lil Dog Communications—joins us to unpack how nonprofit professionals can dramatically increase…

In a time when short-term fundraising feels relentless, planned giving offers something rare: stability. Planned giving often seems like a strategy reserved for large institutions or a distant concern for smaller nonprofits. However, Tony Martignetti, the Planned Giving evangelist, and host of Tony Martignetti Nonprofit Radio podcast, argues that it’s a crucial tool for organizations of all sizes…

Every year, your nonprofit publishes a digital report to recap your mission progress and provide financial context for supporters. But did you know that your annual report can serve multiple marketing purposes? A well-designed annual report can also serve as a crucial audience outreach tool to deepen supporter relationships and lay the groundwork for continued engagement.  This is especially true…

As any nonprofit professional knows, implementing a thorough marketing strategy takes work. From segmenting audiences to drafting content to making cross-channel posts, tasks can quickly pile up and take more time than expected. Anything you can do to streamline content creation and lessen your staff’s workload will help you get more time back. That’s where automated campaigns come in. By…