Jasmeen Hayer.

YOHJI YAMAMOTO.

“For a man whose work has consistently been associated with the cutting edges of things, Yamamoto has always remained remarkably trend-phobic, choosing to operate within a framework that has less to do with the whims of seasons and more to do with the development of ideas, as exemplified by his frequently loose, asymmetrical cuts, enveloping drapes, ample uses of black, and recurring flirtations with sexuality and androgyny. In this way—as well as others—Yamamoto has always described his relationship with fashion as one built around a kind of tension that's palpable in his clothes, where freedom (you can dream up whatever you want) and restriction (you are beholden to commerce, rules, reactions, and deadlines) are in a constant tug-of-war.” - BLOG

“I always want to have a new challenge involved. I need to put myself to the test, and if I make mistakes, it doesn't matter”

“I think perfection is ugly. Somewhere in the things humans make, I want to see scars, failure, disorder, distortion.” 

“Color, for me, has too many stories wrapped around it. I like black, white, gray, and navy. Like a uniform.”

“BLACK IS MODEST AND ARROGANT AT THE SAME TIME. BLACK IS LAZY AND EASY - BUT MYSTERIOUS. BUT ABOVE ALL BLACK SAYS THIS: “I DONT BOTHER YOU - DONT BOTHER ME”.”

“It must be one of his many qualities that Yohji Yamamoto is the kind of fashion designer who appeals to people, like me, who are not dedicated followers of fashion. One reason for that could be that he avoids the characteristics of catwalk culture or couture that put us off: too expressive, too ostentatious. You sense that he makes clothing for real people rather than divas. Classic Yohji clothes are relaxed and durable, so that the wearer looks stylish but not preening. And it's not just his clothes that appeal, it's him: his demeanour, his focus, his talent. I confess that I have never bought a shred of his clothing, and yet he is one of the designers, of any discipline, that I most admire.” - BLOG

RICK OWENS.

“With layering, sometimes the more the better. When you layer a lot of black you're like a walking Louise Nevelson sculpture, and that's pretty attractive. Allowing yourself to be vulnerable is also one of the most attractive things you can do.”

“THERE’S SOMETHING A LITTLE TOO CHATTERBOXY ABOUT COLOUR. RIGHT NOW I WANT BLACK, FOR ITS SHARPNESS AND PUNCTUATION.“

For the runway project I had to do a lot of research on the surrounding environments of a fashion runway as I wanted the final outcome to be at a very realistic and professional standard. Therefore I did a lot of research on the area of fashion I was targeting along with the appropriate layout and lighting of the runway in mind. I knew I wanted to aim for a style similar to Yohji Yamamoto and Rick Owens as they are both inspiration for a lot of my work along with the style I myself produce and present, keeping to the neutral colour theme of elegance.

I searched a few runways and came across fairly complicated and big.

However as I wanted to have the main focus of the project on my fashion objects as well as keep the theme simple and elegant I decided to take aspects of each runway I had found but instead simplify it and also down size the area so that the objects themselves became much more eye-catching and the overall scene more elegant.

I therefore decide to structure the layout myself within Maya freehandedly.

I then went on to look at different lighting techniques. Keeping to the simple neutral theme I decided to keep the lighting simple yet intense in placement focusing on the products themselves.

I knew that I wanted the runway itself to be very clear and elegant, so that there were no distractions from the main focus.

The lighting had to be present, yet placed and arranged in a way that was intensely eye-catching yet still not overpowering or distracting from the main focus. Which at first was a struggle as I had to experiment with various different lights within maya and also experiment with different intensity settings and glows to get the right overall look.

I liked the idea of the overall scene being dark and mysterious similar to the pictures above as it adds character and emphasises the product. As my fashion products are very bold and strong character wise I made sure that the lighting complimented this aspect.