JAMES ARTRE

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Using Social Media Monitoring to Build Buzz Using social media monitoring to keep tabs on what is being said about you online is a great way to help you control and build buzz. Your reason for listening in on what others are saying is so that you can use this information to your advantage. For instance, you can control buzz, increase ... http://bit.ly/2fDaxO8

6 Tips for Using Social Groups to Understand Your Audience Using social groups are great way to understand your audience. Social groups and communities within Facebook and LinkedIn, for instance, give you ample opportunities to discover aspects about your customers that you may not learn elsewhere. Another place worth mentioning is delphiforums.com... http://bit.ly/2fD3KnW

8 Effective Ways to Handle Angry Customers Have you ever had to handle angry customers? You know, the kind that make unreasonable demands and make you feel as if you’ve lost all control? In the heat of the moment, it’s very easy to get caught-up in the emotions and react in the same manner as the customer. However, if you can hold your to... http://bit.ly/2fDcUAz

How to Make Content Marketing Work for You A lot of people get frustrated with Content Marketing. They feel like it doesn’t work. But the truth is, content marketing does work! If it didn’t, you wouldn’t get the same marketing emails over and over again. If it didn’t work you wouldn’t keep seeing advertisements on TV shows or billbo... http://bit.ly/2eLKPsO

Based on initial intakes I've performed with clients of my consulting services over the years, the vast majority have no idea if their Customer Outcomes are being met after the purchase. After the initial purchase …

Writing doesn’t come naturally to everyone. Even good writers need help. The writing tools recommended here will help you improve your writing and create better content by making suggestions. Sometimes the suggestions don’t necessarily make …

Knowing the Consumer Buying Cycle and aligning your customer goals with each cycle, will help you become a much more successful marketer. And no matter which type of business you own, you are a marketer …

How to Write Meta Descriptions That Get Clicked When you write meta descriptions for your posts, how much time and effort are you investing? Although Google states that meta tags don’t affect how high your content appears in the SERPs (Search Engine Results Pages), they do determine whether or not your audience clicks-through to your p... http://bit.ly/2dqADlL

Increase Click-Through Rates Without Using Clickbait Headlines You’ve seen these hyperbolic headlines used on major news websites. Clickbait headlines and titles seem to have become the norm. Some marketers tout their ability to increase Click-Through Rates (CTR), but more people are expressing their displeasure with them. In fact, due to the high usage of t... http://bit.ly/2doGHeF

Creating Audience Personas to Reach Your Target Market Creating Audience Personas can help you reach your target market by gaining insights about your audience on matters of segmentation’s: where to focus your time, which products to develop, how to write copy, marketing messages and more. It’s right up there with some of the other top content ... http://bit.ly/2dn3WWi

Top 10 Most Common Writing Mistakes People Make Some of the Most Common Writing Mistakes are easy to make – even some of the best writers make them. Even if you proofread religiously, you’re likely to miss something. These mistakes can be both embarrassing and costly. Think about it: what is your first impression when you read marketing ... http://bit.ly/2eaGNwn

Top 4 Sales Barriers and How to Overcome Them Sales barriers are anything that stand between your customer and their decision to buy your product. They are very real and are often difficult to determine, and therefore difficult to overcome. When you are writing sales copy for a particular product or service, we all know the importance of... http://bit.ly/2e8mks9