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Struggling with content creation? Learn how pillars and clusters can help streamline your content and SEO strategy.

Life’s busy, right? I don’t know about you, but I feel it’s getting busier by the minute. You know there are soooo many things you ‘should’ be doing. Your ever-expanding to-do list is a testament to that. When you’re busy juggling daily tasks, the struggle to create consistent, valuable marketing content can be a burden. Especially high-quality content that connects with your ideal customer and…

Struggling to get your content seen? Read my latest blog for some easy tips to optimise your content for higher search engine ranking.

Want to master the art of getting your content seen through search engine optimisation? It’s easy to do with a bit of planning and strategy. You diligently created content for months and added it to your website for all the world to see. Then you waited for the traffic to flow to your site and the sales to roll on in. But…the traffic hasn’t arrived, people aren’t engaging and converting, and the…

𝗪𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝗲𝗼𝗽𝗹𝗲 𝘂𝘀𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲? 🤔

It’s great, right? It’s on point. You’re so proud of it. You’ve worked hard to get it to where you can take it to market and shout about it from the rooftops.

But how do you show your ideal customer how good your product is or why they need the service you offer?

Easy. Show the value it offers them. Show them how it solves their problem.

While you want to talk about how great your product is/you are, your customer just wants to know how you can help them. Make sure your marketing copy focuses on your customer, not you.

Put your ideal customer at the heart of your brand.

Blog writing is one of the services I get asked about the most. 

Blogs are a fantastic way to:

👀 improve your SEO visibility

ℹ️ provide informative content for your audience

⭐️ promote your products or services

🤔 share your expertise of a particular topic

Whatever your reason for starting a blog, I can help you create engaging and well-written content to capture your audience's attention. 

𝗕𝗮𝗿𝗿𝗶𝗲𝗿𝘀 𝘁𝗼 𝗵𝗶𝗿𝗶𝗻𝗴 𝗮 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘄𝗿𝗶𝘁𝗲𝗿 𝗿𝗲𝗮𝘀𝗼𝗻 #𝟮

𝗧𝗶𝗺𝗲 – 𝗜'𝗺 𝘁𝗼𝗼 𝗯𝘂𝘀𝘆 𝘁𝗼 𝗲𝘅𝗽𝗹𝗮𝗶𝗻 𝘄𝗵𝗮𝘁 𝗜 𝗻𝗲𝗲𝗱 

If you're like me (and most business owners), you wear lots of hats. You're the CEO, the CFO, the head of marketing ...the list goes on. It's overwhelming.

And while you may be good at all those things (or at least most of them), there are only so many hours in the day. Whether you're flat-out trying to gain traction for your new business or in the middle of the hustle to scale it, something has to give.

A lot of the time, that's your business content and marketing. I recently had a conversation with a prospective client. When I asked her why she was looking for help, this was her response:

"𝘐'𝘷𝘦 𝘳𝘦𝘢𝘭𝘪𝘴𝘦𝘥 𝘐 𝘤𝘢𝘯'𝘵 𝘥𝘰 𝘪𝘵 𝘢𝘭𝘭 𝘰𝘯 𝘮𝘺 𝘰𝘸𝘯. 𝘐'𝘷𝘦 𝘸𝘳𝘪𝘵𝘵𝘦𝘯 𝘢𝘭𝘭 𝘵𝘩𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘰𝘯 𝘮𝘺 𝘰𝘸𝘯, 𝘣𝘶𝘪𝘭𝘵 𝘵𝘩𝘦 𝘸𝘦𝘣𝘴𝘪𝘵𝘦, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘍𝘢𝘤𝘦𝘣𝘰𝘰𝘬 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨…𝘣𝘶𝘵 𝘐 𝘤𝘢𝘯'𝘵 𝘥𝘰 𝘵𝘩𝘪𝘴, 𝘮𝘺 𝘫𝘰𝘣 𝘢𝘯𝘥 𝘳𝘶𝘯 𝘮𝘺 𝘸𝘰𝘳𝘬𝘴𝘩𝘰𝘱𝘴. 𝘐'𝘮 𝘥𝘳𝘰𝘸𝘯𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨'𝘴 𝘨𝘰𝘵 𝘵𝘰 𝘨𝘪𝘷𝘦. 𝘐 𝘵𝘩𝘰𝘶𝘨𝘩𝘵, 𝘸𝘩𝘢𝘵 𝘤𝘢𝘯 𝘐 𝘰𝘶𝘵𝘴𝘰𝘶𝘳𝘤𝘦? 𝘊𝘰𝘯𝘵𝘦𝘯𝘵 𝘸𝘢𝘴 𝘰𝘯𝘦 𝘵𝘩𝘪𝘯𝘨 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘪𝘵 𝘴𝘶𝘤𝘬𝘴 𝘶𝘱 𝘢 𝘭𝘰𝘵 𝘰𝘧 𝘮𝘺 𝘵𝘪𝘮𝘦."

This one got me in all the feels. 🥹

She was done. She needed help. 

And yes. It does take an initial investment of your precious time when you're already under the pump. But taking time to help me understand you and how you help your customers can save you hours, and your sanity, in the long run. Trust me. 

Why? Because that's what I've built my business on. Helping ease the burden for other business owners. This feedback is from one of my early clients:

"You just get it done. We love that we can essentially 'set and forget’, and it happens."

I still struggle with it all too. Do you?

Get in touch if you need help managing the juggle. Let me ease one burden for you.

𝗕𝗮𝗿𝗿𝗶𝗲𝗿𝘀 𝘁𝗼 𝗵𝗶𝗿𝗶𝗻𝗴 𝗮 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘄𝗿𝗶𝘁𝗲𝗿 𝗿𝗲𝗮𝘀𝗼𝗻 #𝟭

𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲

"𝘐 𝘬𝘯𝘰𝘸 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘣𝘦𝘵𝘵𝘦𝘳 𝘵𝘩𝘢𝘯 𝘢𝘯𝘺𝘰𝘯𝘦 𝘦𝘭𝘴𝘦, 𝘢𝘯𝘥 𝘐 𝘥𝘰𝘯'𝘵 𝘩𝘢𝘷𝘦 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘦𝘹𝘱𝘭𝘢𝘪𝘯 𝘪𝘵 𝘵𝘰 𝘢𝘯 𝘰𝘶𝘵𝘴𝘪𝘥𝘦𝘳." 

Fair point. You do know your business better than anyone else — that's a given. No one's contesting that. But do you know how to communicate your ideas in a way that engages and persuades your target audience?

A good content writer can turn your ideas into compelling copy that helps you achieve your business goals. 

🤔Perhaps you need a thought leadership article written? 

📜A feedback survey documented in a report?

💬A blog to increase brand awareness?

Need help with your business content? Get in touch.

Have you ever thought of using a case study to demonstrate your value?

A case study is a great way to highlight your business and the value it provides. It can build brand credibility by demonstrating how your business helps.

Case studies can be as short or long as you want them, as long as they show how you've helped your customer.

By explaining your customer's challenge, the process you used to solve the problem, showing the results, and providing a testimonial from the customer, prospective customers will see how you can help them.

Plus, they'll get an inside look at what it's like working with you through someone who's already had a good experience with your company, which is stronger than a testimonial alone.

Contact me today to discuss how I can help you produce powerful case studies that promote your business.

I'll look after the whole process for you, including:

❓question preparation 👍🏻customer permissions and interviews ✍🏻writing the case study 🖥repurposing the content into social media posts

This saying is commonly misattributed to Mark Twain. However, it's believed writer H Jackson Brown Jr is the correct author (ref: QUOTEINVESTIGATOR)

I'm on a bit of a nostalgic trip tonight with a look at my first blog about my journey to become a freelance writer.

𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗿𝗶𝘁𝗶𝗻𝗴. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗶𝘁, 𝗮𝗻𝗱 𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝗶𝘁?

🙌🏼Be true to yourself 🤝Be genuine in your communication and your interactions ✌🏼Be consistent in your message

And in the words of Oscar Wilde:

𝘉𝘦 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧; 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘦𝘭𝘴𝘦 𝘪𝘴 𝘵𝘢𝘬𝘦𝘯

𝗗𝗼 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗵𝗲𝗹𝗽 𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗼𝗻𝗲 𝗼𝗳 𝘃𝗼𝗶𝗰𝗲?

A content writer will work with you to find your tone of voice by helping you:

🤔understand your target audience 👌define your positioning statement 👍🏻clarify your product/service features and benefits 🥸generate a customer avatar ✍🏻establish brand, tone and writing guides.