Raksha Jain

Introduced two decades ago in 1994, PHP is a general-purpose scripting language highly preferred in web development projects. Statista lists PHP in 8th position among the most used programming languages by developers across the globe.

You may find it surprising, but the scripting language was used for creating Facebook, Wikipedia, Tumblr, and many more. PHP powers a whopping 78.9% of all digital websites having a server-side programming language as per Web Development Stats. 

So, are you thinking of using PHP to power your digital project? You have landed on the right page! Here you can explore the following:

Top benefits of using PHP.

What is a PHP framework?

How to choose the best PHP framework?

Top 7 PHP frameworks to go for in 2021.

Without wasting time, let's look at why PHP is a preferred choice for web development projects.

Top reasons/benefits of using PHP to power your web development project 

Open-Source: It simply means you need not spend a penny to use the scripting language itself. Massive savings gets owing to the open-source nature of PHP.

done 

Scalable: PHP is scalable and thus is suitable for both small-scale, mid-scale, and large-scale enterprises. Compatibility with tons of frameworks only enhances the scalability of the language. So, growing your website with a growing client base is never an issue with PHP development services India on your side.

Cross-platform compatibility: Reach a larger target audience as PHP is compatible with Linux, macOS, Unix, and Windows.

Shorter lines of code: PHP is renowned for working with shorter lines of code, saving time and hard work for the developer's team. 

Mature Community Support: Worldwide, 26.2% of developers accept using PHP as a programming language. Hiring PHP developers in India also reduces web development costs by nearly 30%.

Significantly High-Speed: Unlike its immediate competitors, PHP owns its memory space, facilitating quicker code execution and a speedy digital platform.

Cloud Compatibility: PHP web apps are compatible with Cloud services, and the technology can get used with zero hindrance to enhance the accessibility and scalability of the web development project.

Suitable to both relational and non-relational DBMS: PHP is compatible with a range of database solutions irrespective of whether you want to go with a relational model like MySQL or a non-relational model like MongoDB.  

Optimum Level of Security: While security issues have always been a concern with PHP, the truth is PHP is as secure as any other programming language. Enhancing the level of security depends actively upon following standard coding practices. 

For example, being a trusted PHP development company in India, we follow strict adherence to secure coding practices resolving XSS, CSRF, SQLi, etc., from the project.

Having covered the top benefits of using PHP, let's look at the definition of a framework & guiding factors for choosing the best PHP framework.

 What is a PHP framework?

A PHP framework is a platform for developers' teams to create web projects without writing mundane, repetitive codes. It comprises multiple pre-packaged functions & classes that facilitate rapid development of the PHP project in no time.

PHP frameworks eliminate the need for writing code from scratch and promote good coding practices & developing secured web apps for the business enterprise. The demand for advanced PHP frameworks is increasing and can be analyzed by looking at the infographic below: Listing the worldwide popularity of the PHP scripting language.

Source: Statista

Essential  things to consider for choosing the best PHP framework

Clear your Goals & Objectives: You need to gain the exact vision of the features you want to integrate into the project. The chosen framework largely depends upon the project size and parts.

For example, an eCommerce website requires plentiful extensions, while a texting platform needs high connectivity.

 Find out framework compatibility with the project features: Determine whether the chosen framework facilitates the development of the desired components or it would require tons of third-party integration.

 Scalability of the framework: Framework plays a pivotal role in providing you with a scalable solution. Investigate whether the framework allows integration and disintegration of multiple modules.

 User-friendly aspect of the framework: Well, this one largely depends upon the experience of the developers' team. We at PixelCrayons, offer PHP programmers India with an average of 5 years of experience facilitating the ideal framework for the web project.

 Here are the top 7 PHP frameworks to go for in 2021

 Laravel

Released in June 2011, Laravel holds a stunning 25.85% market share of the PHP framework. The open-source framework reduces the web development cost significantly and facilitates a high level of customization of the website. There are tons of reasons that make Laravel an indispensable PHP framework. Let’s have a quick look at them.

 Pros of using Laravel as a PHP framework:

Availability of lightweight templates along with dynamic content seeding facilitates creating stunning layouts for the project.

Laravel supports customer-centric customization of the web app. 

Multiple views of the web app can be created using the MVC architecture of Laravel. MVC structure also supports rapid & parallel development of the project.

Creating roles and permissions for different users is feasible with Laravel.

SEO-centric URLs get supported on Laravel.

Artisan Console is also available in Laravel. It acts as a command-line interface generating and structuring commands for the developer's team.

Tons of security-based features are available with Laravel, including encryption, authentication, email verification, etc. 

Hashed passwords protect the users from credential-based data theft.

Developing a multilingual web app is feasible with Laravel.

Since its introduction, the framework has received more than 13 updates, which ensures users receive the latest and exciting features regularly.

Laravel libraries also offer the programmer's team to integrate password resetting options to the users.

 Cons of using Laravel as a framework:

The upgraded versions of Laravel suffer from a lack of a proper continuation approach.

At times the upgrade leads to issues in the developed web app.

Examples of Laravel Projects: Vogue Archive, Rocket Rubbers, Mack Hankins, Orchestra Platform, etc.

 Yii Framework  

Released in 2006, Yii is a generic web programming framework suitable for developing large-scale modern web app projects. Like most other PHP frameworks, Yii also has a modern view controller architecture and facilitates code organization. 

 Pros of using Yii as a PHP framework

It supports a high level of personalization with tons of layout and themes facilitating the unique and innovative design of the project.

The open-source framework reduces the web application development cost for both the investors and the concerned Yii Development Company. 

Highly suitable for developing large-scale web applications like eCommerce websites, healthcare-based web apps, management systems, etc.

The Model view controller architecture automatically leads to quicker development of the web app, as different programmers can work on the view and controller of the web app simultaneously.

Yii framework is a full-stack framework and comes with multiple outstanding features like query builders, an active record for relational and non-relational database models, multi-tier support for caching content, etc.

Yii is exceptional in the way that it offers an extreme level of customization of the web app. The hired team of developers can manipulate the core code of the framework to develop audience-centric features.

Yii is also compatible with third-party codes. The developers' team can integrate Laravel code into Yii to develop a stunning web app that offers combined benefits of Laravel and Yii Framework.

 Cons of using Yii Framework

The framework requires experienced and dedicated YII developers who follow a high code of standards in coding. Unfortunately, slight errors in coding get readily oversized in the Yii framework.

The Yii framework fails to provide AR queries. 

Examples of Yii Projects: Word Counter website, Islamqa website, Skillshare platform, etc.

CodeIgniter Framework

CodeIgniter was voted as the second most popular PHP framework after Laravel in 2017, and the framework enjoys a whopping 17.7k stars on the GitHub platform. The framework has been used in 1+ Million websites and web apps worldwide and gets extensively used in India, Indonesia, Madagascar, Japan, etc.

Pros of using CodeIgniter as a PHP framework

It facilitates creating high-performing web apps due to multiple inbuilt libraries, convenient modular programs, additional features, etc. 

Compatible with most of the web platforms and web servers used in digital developments. The framework offers uncompromised support in server migration which minimizes the occurrence of technical glitches.

CodeIgniter is a lightweight framework that leads to minimum impact on the performance of the web app.

The framework gets extensively used for developing both the front end and back end of the web app.

Writing single line code is possible with the form validation feature of the CodeIgniter framework.

CodeIgniter is a well-documented framework that facilitates the integration of new members on the developer's team. 

The framework is highly suitable and extensively used in business enterprises-based web apps catering to management system profiles. It offers high-end security and also promotes creating security protocols over the programming project. 

Developing a responsive website with a high user interface is feasible with CodeIgniter.

Hiring dedicated CodeIgniter developers is feasible due to the framework's large-scale application and the availability of a mature community of CodeIgniter developers. 

The CodeIgniter framework gets preferred in diverse industry verticals, including SaaS, OnDemand streaming platforms, e-learning web apps, stock trading management portal, etc.

 Cons of using CodeIgniter Framework

CodeIgniter is not a preferred choice of programming projects which require frequent updates as the framework does not facilitate quick code modification.

The framework is not consistent with high-quality standards of coding.

Examples of CodeIgniter projects: Philippines Airline, Casio America, Creative Genius, etc.

  CakePHP Framework

The CakePHP framework is renowned for creating reusable codes, and like others on the list, it is also an open-source framework. The framework gets highly preferred in projects with limited development time as it allows the developer's team to create prototypes and reuse codes in multiple contexts. 

 Pros of using the CakePHP framework for your project:

The framework is consistent with high-quality coding practices, which guarantees zero technical glitches on the website or web app. 

Code reusability decreases the overall project development time and cost. Moreover, the developer's team need not start from scratch for the integration of new intuitive features.

Like others on the list, it is also open-source and has an MVC architecture.

The CakePHP framework gets widely praised for offering tons of security-centric tools for web development projects. The standard one includes CSRF protection, XSS prevention, SQL prevention, etc. 

The framework gets preferred in Fintech-based projects, management systems, etc.

The templates offered in the CakePHP framework are both fast and flexible and allows the designing team to create an intuitive UI for the target audience.

The framework is compatible with the latest PHP versions.

Finding bugs and errors in the developed website or web app is much easier with CakePHP as a chosen framework. It effectively reduces the testing time of the web app.

 Cons of using CakePHP framework

CakePHP documentation part of the framework needs improvement.

The framework demands one-way routing, which is considered a setback to the programming project. 

Examples of CakePHP Projects: Good firms rating agency, Coconala website, Worldfilia advertising platform, etc.

  Symfony Framework

Trusted by some of the worldwide renowned brands, including Spotify and Vogue, Symfony is a reliable framework for PHP development projects. The framework is highly preferred in eLearning, logistics, and healthcare-based projects. As per Builtwith Stats, Symfony powers more than 1,10,264 websites across the globe.

Pros of using Symfony as a PHP framework

Symfony promotes high productivity in the developer's team with reduced lines of coding. 

The framework promotes writing clean and structured codes, which minimizes the chances of errors in coding.

Symfony gets timely updates, eliminating the risk of developing websites and web apps that get outdated with new technology. In other words, you can easily update the designed website with emerging technologies.

It comes with bundles that can get considered as a plugin. Decoupled features available in the bundles allow the coding team to reconfigure and reuse them in diverse ways.

Symfony can also get used with other popular frameworks like Laravel, Yii, etc., to enhance the functionalities of the web development project. 

The framework also offers automated functional testing which reduces the risk of developing incorrect codes.

 Cons of using Symfony framework:

The web app sometimes suffers from performance issues when using Symfony. 

The designing stage of the web app consumes a significant amount of time. 

Examples of Symfony Framework: Pornhub website for surfing porn, Trivago hotel chain, Spotify music streaming platform, etc.

FuelPHP Framework

Released in 2014, the FuelPHP framework works like CodeIgniter. The framework offers a modular structure for web development projects which means the developers team quickly integrates features into the project. The noticeable part of the FuelPHP framework: it supports both MVC and HMVC architecture.

 Pros of using the FuelPHP framework:

It supports HMVC, which stands for Hierarchical Model View Architecture. HMVC effectively reduces the interdependency between different modules of the software.

Exceptional security-centric features like XSS filters, SQL injection prevention, CSRF preventions with tokens, etc., are available and can be customized with the FuelPHP framework. 

The availability of secured features makes it suitable for developing apps for banks, financial institutions, etc. 

The programmer's team can easily integrate multiple modules into the app due to the framework's well-documented features.

FuelPHP is a community-driven framework.So, getting aid from experienced developers is convenient with FuelPHP as your chosen framework.

 Cons of using FuelPHP framework:

The new version of the framework requires longer dedicated hours from the team.

The GitHub stars stand at only 281. 

Examples of FuelPHP Projects: Inventorybase, Spookies, etc.

 Phalcon Framework

Developed by Andres Gutierrez, Phalcon is a web-based PHP framework with an MVC architecture. The framework is a trusted option for developing high-speed web apps as it can handle comparatively higher HTTPs requests per second. Ever since its introduction, Phalcon is preferred for developing apps with lower power consumption and high-speed performance.

Pros of using Phalcon as a PHP framework

The framework requires comparatively lesser code lines that trim the project's development hours to a significant extent.

It is a suitable framework for high-load environments. 

Ready-to-use modules are available in the Phalcon framework.

Detailed documentation of the framework facilitates the joining of new coders in the team with ease and comfort.

Phalcon is widely regarded as the fastest performing framework in the PHP category as it has direct access to the PHP internal structures.

 Cons of using Phalcon PHP framework:

As the source code is written in C language, any errors in the coding require the programmer's team to debug C.

Not a renowned option and suffers from a lack of experienced coders. 

Examples of Phalcon Projects: Urban Sports Club, Edureka, Rentger, etc. 

 Wrapping Up 

That was all about the top PHP frameworks to go for in 2021. Based on your project's compatibility, you can go with any of them. Being a leading provider of PHP website development in India, we at PixelCrayons perform in-depth research & analysis of the target audience to offer the best framework for the project.  

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Source

Introduced two decades ago in 1994, PHP is a general-purpose scripting language highly preferred in web development projects. Statista lists PHP in 8th position among the most used programming languages by developers across the globe.

You may find it surprising, but the scripting language was used for creating Facebook, Wikipedia, Tumblr, and many more. PHP powers a whopping 78.9% of all digital websites having a server-side programming language as per Web Development Stats.

So, are you thinking of using PHP to power your digital project? You have landed on the right page! Here you can explore the following:

Top benefits of using PHP.

What is a PHP framework?

How to choose the best PHP framework?

Top 7 PHP frameworks to go for in 2021.

Without wasting time, let's look at why PHP is a preferred choice for web development projects.

Top reasons/benefits of using PHP to power your web development project

Open-Source: It simply means you need not spend a penny to use the scripting language itself. Massive savings gets done owing to the open-source nature of PHP.

Scalable: PHP is scalable and thus is suitable for both small-scale, mid-scale, and large-scale enterprises. Compatibility with tons of frameworks only enhances the scalability of the language. So, growing your website with a growing client base is never an issue with PHP development services India on your side.

Cross-platform compatibility: Reach a larger target audience as PHP is compatible with Linux, macOS, Unix, and Windows.

Shorter lines of code: PHP is renowned for working with shorter lines of code, saving time and hard work for the developer's team.

Mature Community Support: Worldwide, 26.2% of developers accept using PHP as a programming language. Hiring PHP developers in India also reduces web development costs by nearly 30%.

Significantly High-Speed: Unlike its immediate competitors, PHP owns its memory space, facilitating quicker code execution and a speedy digital platform.

Cloud Compatibility: PHP web apps are compatible with Cloud services, and the technology can get used with zero hindrance to enhance the accessibility and scalability of the web development project.

Suitable to both relational and non-relational DBMS: PHP is compatible with a range of database solutions irrespective of whether you want to go with a relational model like MySQL or a non-relational model like MongoDB.  

Optimum Level of Security: While security issues have always been a concern with PHP, the truth is PHP is as secure as any other programming language. Enhancing the level of security depends actively upon following standard coding practices.

For example, being a trusted PHP development company in India, we follow strict adherence to secure coding practices resolving XSS, CSRF, SQLi, etc., from the project.

Having covered the top benefits of using PHP, let's look at the definition of a framework & guiding factors for choosing the best PHP framework.

What is a PHP framework?

A PHP framework is a platform for developers' teams to create web projects without writing mundane, repetitive codes. It comprises multiple pre-packaged functions & classes that facilitate rapid development of the PHP project in no time.

PHP frameworks eliminate the need for writing code from scratch and promote good coding practices & developing secured web apps for the business enterprise. The demand for advanced PHP frameworks is increasing and can be analyzed by looking at the infographic below: Listing the worldwide popularity of the PHP scripting language.

Source: Statista

Essential  things to consider for choosing the best PHP framework

Clear your Goals & Objectives: You need to gain the exact vision of the features you want to integrate into the project. The chosen framework largely depends upon the project size and parts.

For example, an eCommerce website requires plentiful extensions, while a texting platform needs high connectivity.

Find out framework compatibility with the project features: Determine whether the chosen framework facilitates the development of the desired components or it would require tons of third-party integration.

Scalability of the framework: Framework plays a pivotal role in providing you with a scalable solution. Investigate whether the framework allows integration and disintegration of multiple modules.

User-friendly aspect of the framework: Well, this one largely depends upon the experience of the developers' team. We at PixelCrayons, offer PHP programmers India with an average of 5 years of experience facilitating the ideal framework for the web project.

Here are the top 7 PHP frameworks to go for in 2021

Laravel

Released in June 2011, Laravel holds a stunning 25.85% market share of the PHP framework. The open-source framework reduces the web development cost significantly and facilitates a high level of customization of the website. There are tons of reasons that make Laravel an indispensable PHP framework. Let’s have a quick look at them.

Pros of using Laravel as a PHP framework:

Availability of lightweight templates along with dynamic content seeding facilitates creating stunning layouts for the project.

Laravel supports customer-centric customization of the web app.

Multiple views of the web app can be created using the MVC architecture of Laravel. MVC structure also supports rapid & parallel development of the project.

Creating roles and permissions for different users is feasible with Laravel.

SEO-centric URLs get supported on Laravel.

Artisan Console is also available in Laravel. It acts as a command-line interface generating and structuring commands for the developer's team.

Tons of security-based features are available with Laravel, including encryption, authentication, email verification, etc.

Hashed passwords protect the users from credential-based data theft.

Developing a multilingual web app is feasible with Laravel.

Since its introduction, the framework has received more than 13 updates, which ensures users receive the latest and exciting features regularly.

Laravel libraries also offer the programmer's team to integrate password resetting options to the users.

Cons of using Laravel as a framework:

The upgraded versions of Laravel suffer from a lack of a proper continuation approach.

At times the upgrade leads to issues in the developed web app.

Examples of Laravel Projects: Vogue Archive, Rocket Rubbers, Mack Hankins, Orchestra Platform, etc.

Yii Framework  

Released in 2006, Yii is a generic web programming framework suitable for developing large-scale modern web app projects. Like most other PHP frameworks, Yii also has a modern view controller architecture and facilitates code organization.

Pros of using Yii as a PHP framework

It supports a high level of personalization with tons of layout and themes facilitating the unique and innovative design of the project.

The open-source framework reduces the web application development cost for both the investors and the concerned Yii Development Company.

Highly suitable for developing large-scale web applications like eCommerce websites, healthcare-based web apps, management systems, etc.

The Model view controller architecture automatically leads to quicker development of the web app, as different programmers can work on the view and controller of the web app simultaneously.

Yii framework is a full-stack framework and comes with multiple outstanding features like query builders, an active record for relational and non-relational database models, multi-tier support for caching content, etc.

Yii is exceptional in the way that it offers an extreme level of customization of the web app. The hired team of developers can manipulate the core code of the framework to develop audience-centric features.

Yii is also compatible with third-party codes. The developers' team can integrate Laravel code into Yii to develop a stunning web app that offers combined benefits of Laravel and Yii Framework.

Cons of using Yii Framework

The framework requires experienced and dedicated YII developers who follow a high code of standards in coding. Unfortunately, slight errors in coding get readily oversized in the Yii framework.

The Yii framework fails to provide AR queries.

Examples of Yii Projects: Word Counter website, Islamqa website, Skillshare platform, etc.

CodeIgniter Framework

CodeIgniter was voted as the second most popular PHP framework after Laravel in 2017, and the framework enjoys a whopping 17.7k stars on the GitHub platform. The framework has been used in 1+ Million websites and web apps worldwide and gets extensively used in India, Indonesia, Madagascar, Japan, etc.

Pros of using CodeIgniter as a PHP framework

It facilitates creating high-performing web apps due to multiple inbuilt libraries, convenient modular programs, additional features, etc.

Compatible with most of the web platforms and web servers used in digital developments. The framework offers uncompromised support in server migration which minimizes the occurrence of technical glitches.

CodeIgniter is a lightweight framework that leads to minimum impact on the performance of the web app.

The framework gets extensively used for developing both the front end and back end of the web app.

Writing single line code is possible with the form validation feature of the CodeIgniter framework.

CodeIgniter is a well-documented framework that facilitates the integration of new members on the developer's team.

The framework is highly suitable and extensively used in business enterprises-based web apps catering to management system profiles. It offers high-end security and also promotes creating security protocols over the programming project.

Developing a responsive website with a high user interface is feasible with CodeIgniter.

Hiring dedicated CodeIgniter developers is feasible due to the framework's large-scale application and the availability of a mature community of CodeIgniter developers.

The CodeIgniter framework gets preferred in diverse industry verticals, including SaaS, OnDemand streaming platforms, e-learning web apps, stock trading management portal, etc.

Cons of using CodeIgniter Framework

CodeIgniter is not a preferred choice of programming projects which require frequent updates as the framework does not facilitate quick code modification.

The framework is not consistent with high-quality standards of coding.

Examples of CodeIgniter projects: Philippines Airline, Casio America, Creative Genius, etc.

CakePHP Framework

The CakePHP framework is renowned for creating reusable codes, and like others on the list, it is also an open-source framework. The framework gets highly preferred in projects with limited development time as it allows the developer's team to create prototypes and reuse codes in multiple contexts.

Pros of using the CakePHP framework for your project:

The framework is consistent with high-quality coding practices, which guarantees zero technical glitches on the website or web app.

Code reusability decreases the overall project development time and cost. Moreover, the developer's team need not start from scratch for the integration of new intuitive features.

Like others on the list, it is also open-source and has an MVC architecture.

The CakePHP framework gets widely praised for offering tons of security-centric tools for web development projects. The standard one includes CSRF protection, XSS prevention, SQL prevention, etc.

The framework gets preferred in Fintech-based projects, management systems, etc.

The templates offered in the CakePHP framework are both fast and flexible and allows the designing team to create an intuitive UI for the target audience.

The framework is compatible with the latest PHP versions.

Finding bugs and errors in the developed website or web app is much easier with CakePHP as a chosen framework. It effectively reduces the testing time of the web app.

Cons of using CakePHP framework

CakePHP documentation part of the framework needs improvement.

The framework demands one-way routing, which is considered a setback to the programming project.

Examples of CakePHP Projects: Good firms rating agency, Coconala website, Worldfilia advertising platform, etc.

Symfony Framework

Trusted by some of the worldwide renowned brands, including Spotify and Vogue, Symfony is a reliable framework for PHP development projects. The framework is highly preferred in eLearning, logistics, and healthcare-based projects. As per Builtwith Stats, Symfony powers more than 1,10,264 websites across the globe.

Pros of using Symfony as a PHP framework

Symfony promotes high productivity in the developer's team with reduced lines of coding.

The framework promotes writing clean and structured codes, which minimizes the chances of errors in coding.

Symfony gets timely updates, eliminating the risk of developing websites and web apps that get outdated with new technology. In other words, you can easily update the designed website with emerging technologies.

It comes with bundles that can get considered as a plugin. Decoupled features available in the bundles allow the coding team to reconfigure and reuse them in diverse ways.

Symfony can also get used with other popular frameworks like Laravel, Yii, etc., to enhance the functionalities of the web development project.

The framework also offers automated functional testing which reduces the risk of developing incorrect codes.

Cons of using Symfony framework:

The web app sometimes suffers from performance issues when using Symfony.

The designing stage of the web app consumes a significant amount of time.

Examples of Symfony Framework: Pornhub website for surfing porn, Trivago hotel chain, Spotify music streaming platform, etc.

FuelPHP Framework

Released in 2014, the FuelPHP framework works like CodeIgniter. The framework offers a modular structure for web development projects which means the developers team quickly integrates features into the project. The noticeable part of the FuelPHP framework: it supports both MVC and HMVC architecture.

Pros of using the FuelPHP framework:

It supports HMVC, which stands for Hierarchical Model View Architecture. HMVC effectively reduces the interdependency between different modules of the software.

Exceptional security-centric features like XSS filters, SQL injection prevention, CSRF preventions with tokens, etc., are available and can be customized with the FuelPHP framework.

The availability of secured features makes it suitable for developing apps for banks, financial institutions, etc.

The programmer's team can easily integrate multiple modules into the app due to the framework's well-documented features.

FuelPHP is a community-driven framework.So, getting aid from experienced developers is convenient with FuelPHP as your chosen framework.

Cons of using FuelPHP framework:

The new version of the framework requires longer dedicated hours from the team.

The GitHub stars stand at only 281.

Examples of FuelPHP Projects: Inventorybase, Spookies, etc.

Phalcon Framework

Developed by Andres Gutierrez, Phalcon is a web-based PHP framework with an MVC architecture. The framework is a trusted option for developing high-speed web apps as it can handle comparatively higher HTTPs requests per second. Ever since its introduction, Phalcon is preferred for developing apps with lower power consumption and high-speed performance.

Pros of using Phalcon as a PHP framework

The framework requires comparatively lesser code lines that trim the project's development hours to a significant extent.

It is a suitable framework for high-load environments.

Ready-to-use modules are available in the Phalcon framework.

Detailed documentation of the framework facilitates the joining of new coders in the team with ease and comfort.

Phalcon is widely regarded as the fastest performing framework in the PHP category as it has direct access to the PHP internal structures.

Cons of using Phalcon PHP framework:

As the source code is written in C language, any errors in the coding require the programmer's team to debug C.

Not a renowned option and suffers from a lack of experienced coders.

Examples of Phalcon Projects: Urban Sports Club, Edureka, Rentger, etc.

Wrapping Up

Source

As an eCommerce retailer, you need to keep up with the fast-paced advances in technology in this technological arena. Over time, your eCommerce platform will start to slow down, lack essential features, and offer limited functionality.

Did you know!

According to one web development stat, 74% of businesses say that their current platforms do not scale appropriately. At the same time, 78% stated that their existing solutions could not support the agility of cross-channel order management.

When businesses struggle to meet their needs for growth and cross-channel functionality, replatforming may be the best answer. You will need to replatform to a new eCommerce store that has more features and offers optimum performance.

If any company has been in eCommerce for more than a few years, they must have replatformed at least once. All online commerce sites need a reliable, secure, and scalable platform to help the business grow bigger and faster.

In this article, I will describe why eCommerce replatforming is essential for successful business growth. But before that, I'll cover what eCommerce replatforming is, why it's necessary, and how you can benefit from replatforming.

Let’s get started...

What is eCommerce Replatforming?

Source

In simple terms, Ecommerce replatforming is the migration from one platform to another to provide advanced eCommerce functionality for your organization. On a basic level, it is the migration of data from one store to another. 

For some, it requires implementing a third-party COTS package to replace an existing one. For others, it means migrating from an in-house bespoke solution to a third-party vendor and changing the operational model.

In most cases, this is done to enhance the performance, capabilities, or usability of your business. This can also be done to reduce expenses. Replatforming is a way to enhance the output or functionality of the eCommerce solution you use.

Here are some of the greatest advantages of eCommerce replatforming:

Maintaining a consistent experience across channels.

More customization options.

Increased functionality around the mobile platform.

Better customer support and more efficient response times.

Scalability and improved functionality for company growth.

Integration with major business applications for consistent data.

The principles of replatforming are the same for every organization, but the scope and complexity of the project can vary greatly.

What are the Reasons behind eCommerce Replatforming? 

Source 

As your business grows, you may need to replatform to stay up-to-date with technology. No matter how good a system you get initially, it will eventually get outdated and need to be upgraded or replaced.

Ecommerce migration for business growth is a huge task that will take time and effort. In addition, it will transform your entire eCommerce site, including design, admin navigation, functionality, performance, and more.

There are several reasons to migrate your eCommerce platform to a new solution. Here I’ve mentioned some of them: 

Site Speed and Responsiveness

Source 

Since about 40% of shoppers abandon a site if it doesn't load within 3 seconds, a fast, responsive site is essential. You must use a high-quality website hosting service and limit your plugins to keep your site smooth and efficient.

Gaps in your existing system

Migrating to an eCommerce platform with functionalities that cover direct gaps in your current system is one of the most common reasons to migrate your eCommerce tools, as it will result in immediate improvements wherever you require them most.

Inadequate performance 

Persistent and intermittent performance issues turn into a poor user experience, slowing them down and even preventing them from purchasing.

Time-consuming or costly maintenance

Source 

Suppose your existing site needs regular, costly, or time-consuming maintenance. In that case, replatforming can eliminate a lot of it for you, either by achieving better performance or placing this burden on a third-party solution.  

You can also opt for custom eCommerce development in India to cut costs on your next eCommerce solution. 

Admin functions poorly

A clunky admin panel indicates poor navigation, slows down your team, and ultimately results in lower output. When this becomes a burden, switching to a smooth, simple admin will ensure that your team has an excellent tool and can work effectively.

Repetitive tasks

By replatforming to a new eCommerce solution with increased functionality or better interfacing, you can eliminate repetitive, duplicate tasks that you have to perform manually on a regular basis.

Streamlined, accessible analytics 

Without proper analysis, you cannot gain meaningful insights and make significant improvements. Ensure you can collect, measure, and display data that works best for all the teams that rely on this data.

Multiple, easy-to-use integrations

Your current system may not integrate with new plugins, or adding extensions may be pretty tricky. Upgrading to an eCommerce platform that smoothly integrates with multiple plugins can solve this.

Poor user experience

Source 

If you find that you have compromised your user experience at any point, you should consider eCommerce replatforming. Make sure that consumer experience should always be your top priority.

Customer feedback and complaints

Use customer reviews and other feedback methods to get an idea of ​​what customers are not happy with on your eCommerce site. Listen carefully and focus on improving what customers are requesting first.

Top Benefits of eCommerce Replatforming for Businesses

Source 

With the increasing number of online customers and their increasing expectations, e-merchants think about the changes and motivate them to improve the store. Not everyone understands the benefits of replatforming or when the need to move to another shopping cart appears. 

There is still a question of how to find out that the time to switch has already come. Maybe, it's better late than never, but businesses still need the courage to make a quick decision. 

So, let's take an in-depth look to understand what are the benefits of changing eCommerce platforms.

#1 Improved Customer Experience 

To satisfy consumers, you must think like one of them. Facilitate site navigation or optimize search functions. Don't forget about URL syntax and coding, product image quality, and one-page checkout.

Moreover, your landing page should be bright and dynamic as it is the first thing seen by the customers which influences their different decisions.

#2 Successful Business Growth

Source 

Of course, your needs grow as well as those of customers. And the shopping carts that support the store must meet the requirements and demands for successful online store management.

Your eCommerce solution may limit the number of products for the store. Maybe you want to create another online shop. There may be no possibility of multi-channel sales. If you know what it signifies to be restricted, sure, it's time to eliminate such limitations.

#3 Control Business Possibilities 

You have the possibility to control your business by looking at the key features and the measurements that show the results of the buying activity.

KPIs provide a clue as to whether progress has been made given your customers' satisfying needs and tastes. Site traffic, conversion, and net profit - the new shopping cart will probably help you improve these indicators to make sure the way you started is right.

#4 Increase in Revenue

Source 

This point includes separate expenses for site hosting, hardware investment, human resources, etc. The new platform is going to reduce the maintenance cost, and as a result, your revenue will increase.

#5 Security

Source 

The Store must guarantee that your information, as well as that of your customers, is secure. In fact, the current shopping cart cannot solve this problem, but updating the security level appears to be one of the replatforming rewards.

When Is The Right Time to Replatform?

The "right" time to replatform, especially when you factor in the full scope of the project, doesn't exist. It is common to assume that you will need 18 months to launch a new site. 

When considering a SaaS-hosted solution, rethink that timeline and know that you may be ready to launch much faster than you realize with the proper support.

Summing Up 

Is your eCommerce platform cutting edge? If not, it's time to replatform it. Choosing the right eCommerce solution must balance the cost of implementation, licensing, and management to build and grow a competitive site.

Ultimately, migrating to a new eCommerce platform and overcoming replatforming limitations can help you define your business goals clearly. And this ensures that the investments required are worth it, and thoroughly examines all platforms and potential migration services.

️Even if you have any doubts, you can reach out to a top eCommerce development company in India to find the right eCommerce solution for your business. They will guide you from start to finish eCommerce migration and replatforming.

Did you know!

As per TechCrunch, internet advertising is expected to reach $121 billion by the end of 2021.

eMarketer says that digital ad spending accounts for 30% of total United States ad spending.

According to Business Insider, mobile video ad revenues are to grow at a compound annual growth rate of 73%

AdTech is ruling the world with its stunning advantages. With advanced publishing advertising software AdTech is gaining even higher popularity among non-technical users. 

The immense benefits and advanced features of advertising software have made them an indispensable tool for marketing agencies and an integral part of the AdTech industry. However, before we explore how publishing advertising software proves a boon for the AdTech industry, let us clear some basic concepts.

What is publishing software?

Publishing software may also get referred to as digital publishing software or online publishing software. The ultimate function of publishing software is to digitally publish e-books, online magazines, online ads, etc., and facilitate online library creation.

Digital publishing software usually consists of an editorial section where the user can edit the digital content with great ease and comfort. In addition, publishing advertising software offers an intuitive user interface, making it convenient for people to perform otherwise complex technical tasks with ease and comfort.  

Have a quick look at the top benefits of publishing software:

It lowers the marketing cost of publishing as it minimizes the direct human labor involved in the process.

Facilitates a higher level of customization to the digital content, which suits the target audience.

Availability of professional layout templates and designs helps the content creation team.

Updating the digital content with the latest offers and revised strategy is convenient with a publishing software company 

What is AdTech?

AdTech stands for Advertising Technology and is defined as a combination of all the software and software tools necessary for an advertising agency to effectively strategize & carry out the activities related to advertising. So, advertising software for AdTech enterprise is an integral part of the company.

While learning about the features of publishing software, you will come across few technical terms like RTB, programmatic direct, etc. So let's have a quick look at them too.

Programmatic Ad Buying: The practical uses of software in the advertising industry to automate and streamline the transaction processes are termed programmatic ad buying.

As simple as ABC, programmatic ad buying eliminates the need for agencies to sit and negotiate a deal with the clients as the process gets automated. As per Software Development Stats, the programmatic ad spend is to reach 150 billion by 2021.

Programmatic Direct: It is simply a manner of purchasing the programmatic media. Under programmatic direct, clients and digital agencies communicate with each other to make a deal for displaying ads at an agreed Cost per Mille pricing. 

RTB: It is an abbreviation that stands for real-time bidding and is simply another method of programmatic ad buying. However, unlike programmatic ad buying, RTB is way more flexible and scalable in approach. 

As the name suggests, the process gets carried out in real-time. RTB allows advertising agencies to bid the unsold ad inventory to interested clients through an ad exchange. 

Top 7 features of Publishing Advertising Software

1. High Accessibility with Cloud-based platform

With your digital publishing software on Cloud, you can ensure zero worries of accessibility. Cloud allows you to store the digital content on a virtual space which you can access from anywhere and anytime, be it your office, cafeteria, home, etc.

The anytime-anywhere accessibility of Clouds also keeps your digital ad content safe and secured from device-based issues. When you feel the device is causing a problem due to a technical glitch or virus, you can switch to a new device to access software.

Thus, Cloud storage for any enterprise, be it a magazine or a Newspaper Publishing Software, offers the investors business continuity, enhanced flexibility, a high level of scalability, etc.

2. Creating roles and designations

Allowing each employee with complete access to the software is not preferable for advertising agencies. When you have the same level of permission for employees with little technical skills, it leads to blunders in the projects. Custom Application Development allows you to go for role creation for the employees.

Offering particular sections of the publishing advertising software allows you to have complete command over the project and minimizes human errors to a significant extent.  

3. PDF convertor

When your publishing advertising software deals win magazines, e-books, newspapers, etc., PDF converter plays a significant role. A Magazine Publishing Software with PDF converter facilitates the conversion of content into compatible formats with zero hassles.

Renowned formats for eBooks include Adobe InDesign, Google Slides, Microsoft PowerPoint, etc., which offers feature-rich designs for content creation to the designing team.

4. Highly secured platform for publishing

Theft of digital content is prevalent in the publishing industry. Losing hours of hard work due to a non-secured publishing platform leads to severe setbacks for the advertising agencies. The importance of publishing software lies in the fact that it offers a highly secure medium for launching ads.

Source: Statista

With 1001 million cases of data breaches in 2020 in the United States alone, data security plays an important role. Offshore Outsourcing of the software ensures the optimum level of security with data encryption, SQL injections, implementing trusted access control, transport layer protection, etc.

5. Real-Time Measurement

Access to real-time data plays a pivotal role in building a successful strategy for ad agencies. With programmatic advertising as a critical feature in AdTech, you get access to real-time data that helps you analyze the strategy's success in real-time. In addition, it helps to come up with new and innovative ideas in the project without having to wait till the end. 

6. Advance Table of Content

Table of Content helps to produce a good impression by systematically classifying information. The use of TOC is prevalent in diverse industries, and the notable ones include IT advertising, hardware materials advertising, etc. Automated TOC in publishing advertising software enhances the user interface of the software.

7. Analytics Reports

Keeping track of performance becomes convenient with publishing advertising software. A detailed analytics report gives you information on diverse aspects related to advertising. For example, you can view the number of users who saw the advertisement, the number of users who clicked on the advertisement leading to conversions, etc.

As we have covered the top features of the publishing advertising software, let's look at the ones trending now. 

Here are some of the trending advertising agency software

Adzooma

It is a Cloud-based solution and aims at managing campaigns as well as pay per click solution. The software utilizes the latest disruptive technologies, including Artificial Intelligence & Machine Learning, to monitor marketing campaigns over Google Ads and Facebook Ads.

Adzooma comes with multiple vital features necessary for monitoring digital marketing strategy effectively, and the primary ones include keyword tracking, multi-campaigns, etc. In addition, allowing convenient modification in the plan for digital marketing campaigns is also available in Adzooma. 

It also offers convenient report generation with an advanced dashboard for the users.

Pros of Adzooma:

It automates the ad campaigns of Google.

It offers easy and convenient report creation.

Provides insightful tips aimed at improving the performance of campaigns.

Cons of Adzooma: 

The software tool suffers from glitches.

It requires improvement in the onboarding section.

Asana Software

Asana software is also a Cloud-based solution but is quite different from Adzooma. It is more of a project management software that has found immense popularity among digital advertising agencies. The Asana Software is compatible with both short- and long-term projects and facilitates users in handling tasks in multiple ways.

It comes for free, which facilitates startups and entrepreneurs. A high level of security ensures that the uploaded data gets accessed by the authorized users of the enterprise only. It also offers a significant level of customization for the Dashboard.

The availability of the Gantt Chart facilitates digital marketing agencies with better visualization of the activities. However, on the downside, Asana Software does not come with a time tracking feature.

Pros of Asana Software

It allows users to allocate resources with specific tasks and activities.

Tracking the sound progress of the project is convenient and easy.

Dashboard Customization, Gantt chart, High level of security are noticeable aspects of Asana Software.

Cons of Asana Software:

It does not offer the option of time tracking.

Integration with Office 365 is not smooth.

Over to You

That was all about the publishing advertising software and how they are aiding the AdTech industry. Publishing software development company creates innovative solutions with AI & ML integration. 

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