#publishingsoftwarecompany

Did you know!

As per TechCrunch, internet advertising is expected to reach $121 billion by the end of 2021.

eMarketer says that digital ad spending accounts for 30% of total United States ad spending.

According to Business Insider, mobile video ad revenues are to grow at a compound annual growth rate of 73%

AdTech is ruling the world with its stunning advantages. With advanced publishing advertising software AdTech is gaining even higher popularity among non-technical users. 

The immense benefits and advanced features of advertising software have made them an indispensable tool for marketing agencies and an integral part of the AdTech industry. However, before we explore how publishing advertising software proves a boon for the AdTech industry, let us clear some basic concepts.

What is publishing software?

Publishing software may also get referred to as digital publishing software or online publishing software. The ultimate function of publishing software is to digitally publish e-books, online magazines, online ads, etc., and facilitate online library creation.

Digital publishing software usually consists of an editorial section where the user can edit the digital content with great ease and comfort. In addition, publishing advertising software offers an intuitive user interface, making it convenient for people to perform otherwise complex technical tasks with ease and comfort.  

Have a quick look at the top benefits of publishing software:

It lowers the marketing cost of publishing as it minimizes the direct human labor involved in the process.

Facilitates a higher level of customization to the digital content, which suits the target audience.

Availability of professional layout templates and designs helps the content creation team.

Updating the digital content with the latest offers and revised strategy is convenient with a publishing software company 

What is AdTech?

AdTech stands for Advertising Technology and is defined as a combination of all the software and software tools necessary for an advertising agency to effectively strategize & carry out the activities related to advertising. So, advertising software for AdTech enterprise is an integral part of the company.

While learning about the features of publishing software, you will come across few technical terms like RTB, programmatic direct, etc. So let's have a quick look at them too.

Programmatic Ad Buying: The practical uses of software in the advertising industry to automate and streamline the transaction processes are termed programmatic ad buying.

As simple as ABC, programmatic ad buying eliminates the need for agencies to sit and negotiate a deal with the clients as the process gets automated. As per Software Development Stats, the programmatic ad spend is to reach 150 billion by 2021.

Programmatic Direct: It is simply a manner of purchasing the programmatic media. Under programmatic direct, clients and digital agencies communicate with each other to make a deal for displaying ads at an agreed Cost per Mille pricing. 

RTB: It is an abbreviation that stands for real-time bidding and is simply another method of programmatic ad buying. However, unlike programmatic ad buying, RTB is way more flexible and scalable in approach. 

As the name suggests, the process gets carried out in real-time. RTB allows advertising agencies to bid the unsold ad inventory to interested clients through an ad exchange. 

Top 7 features of Publishing Advertising Software

1. High Accessibility with Cloud-based platform

With your digital publishing software on Cloud, you can ensure zero worries of accessibility. Cloud allows you to store the digital content on a virtual space which you can access from anywhere and anytime, be it your office, cafeteria, home, etc.

The anytime-anywhere accessibility of Clouds also keeps your digital ad content safe and secured from device-based issues. When you feel the device is causing a problem due to a technical glitch or virus, you can switch to a new device to access software.

Thus, Cloud storage for any enterprise, be it a magazine or a Newspaper Publishing Software, offers the investors business continuity, enhanced flexibility, a high level of scalability, etc.

2. Creating roles and designations

Allowing each employee with complete access to the software is not preferable for advertising agencies. When you have the same level of permission for employees with little technical skills, it leads to blunders in the projects. Custom Application Development allows you to go for role creation for the employees.

Offering particular sections of the publishing advertising software allows you to have complete command over the project and minimizes human errors to a significant extent.  

3. PDF convertor

When your publishing advertising software deals win magazines, e-books, newspapers, etc., PDF converter plays a significant role. A Magazine Publishing Software with PDF converter facilitates the conversion of content into compatible formats with zero hassles.

Renowned formats for eBooks include Adobe InDesign, Google Slides, Microsoft PowerPoint, etc., which offers feature-rich designs for content creation to the designing team.

4. Highly secured platform for publishing

Theft of digital content is prevalent in the publishing industry. Losing hours of hard work due to a non-secured publishing platform leads to severe setbacks for the advertising agencies. The importance of publishing software lies in the fact that it offers a highly secure medium for launching ads.

Source: Statista

With 1001 million cases of data breaches in 2020 in the United States alone, data security plays an important role. Offshore Outsourcing of the software ensures the optimum level of security with data encryption, SQL injections, implementing trusted access control, transport layer protection, etc.

5. Real-Time Measurement

Access to real-time data plays a pivotal role in building a successful strategy for ad agencies. With programmatic advertising as a critical feature in AdTech, you get access to real-time data that helps you analyze the strategy's success in real-time. In addition, it helps to come up with new and innovative ideas in the project without having to wait till the end. 

6. Advance Table of Content

Table of Content helps to produce a good impression by systematically classifying information. The use of TOC is prevalent in diverse industries, and the notable ones include IT advertising, hardware materials advertising, etc. Automated TOC in publishing advertising software enhances the user interface of the software.

7. Analytics Reports

Keeping track of performance becomes convenient with publishing advertising software. A detailed analytics report gives you information on diverse aspects related to advertising. For example, you can view the number of users who saw the advertisement, the number of users who clicked on the advertisement leading to conversions, etc.

As we have covered the top features of the publishing advertising software, let's look at the ones trending now. 

Here are some of the trending advertising agency software

Adzooma

It is a Cloud-based solution and aims at managing campaigns as well as pay per click solution. The software utilizes the latest disruptive technologies, including Artificial Intelligence & Machine Learning, to monitor marketing campaigns over Google Ads and Facebook Ads.

Adzooma comes with multiple vital features necessary for monitoring digital marketing strategy effectively, and the primary ones include keyword tracking, multi-campaigns, etc. In addition, allowing convenient modification in the plan for digital marketing campaigns is also available in Adzooma. 

It also offers convenient report generation with an advanced dashboard for the users.

Pros of Adzooma:

It automates the ad campaigns of Google.

It offers easy and convenient report creation.

Provides insightful tips aimed at improving the performance of campaigns.

Cons of Adzooma: 

The software tool suffers from glitches.

It requires improvement in the onboarding section.

Asana Software

Asana software is also a Cloud-based solution but is quite different from Adzooma. It is more of a project management software that has found immense popularity among digital advertising agencies. The Asana Software is compatible with both short- and long-term projects and facilitates users in handling tasks in multiple ways.

It comes for free, which facilitates startups and entrepreneurs. A high level of security ensures that the uploaded data gets accessed by the authorized users of the enterprise only. It also offers a significant level of customization for the Dashboard.

The availability of the Gantt Chart facilitates digital marketing agencies with better visualization of the activities. However, on the downside, Asana Software does not come with a time tracking feature.

Pros of Asana Software

It allows users to allocate resources with specific tasks and activities.

Tracking the sound progress of the project is convenient and easy.

Dashboard Customization, Gantt chart, High level of security are noticeable aspects of Asana Software.

Cons of Asana Software:

It does not offer the option of time tracking.

Integration with Office 365 is not smooth.

Over to You

That was all about the publishing advertising software and how they are aiding the AdTech industry. Publishing software development company creates innovative solutions with AI & ML integration.