Mindwhirl

How Do I Write A Testimonial

Testimonials are a very important part of marketing and sales. They are used at every phase throughout the buyers journey – in brochures, guides, sales letters, websites, emails and even face-to-face. They are so powerful because testimonials are the evidence you provide prospects which proves you offer a quality product and/or service and your customers are satisfied.

It’s very simple to write…

The Lure of the Procrustean Solution

Against my own better judgement, I tend to write blog posts that aren’t titled with keywords that people would actually search on.

Sometimes, though, it’s important to share ideas, and pay to promote them … Search Engines and Keywords be damned!

This is such a post. This is an important, substantive topic. Even if it doesn’t give you 5 ways to do X.

Our story begins in ancient Greece … (more…)

Small Business Mastermind Group

Last week, Michael and I presented our upcoming Workshop “How Marketing Works” to our Small Business Mastermind Group. The feedback we received was exactly what we needed to perfect our presentation.

As a business owner, we are always looking for ways to better ourselves, our company, and grow our network – the small business mastermind group gives us the opportunity.

If you are considering…

How to Get Customers on Demand GUIDE

Brand New Release: How to Get Customers on Demand GUIDE Now Available – By Michael Miller

How to Get Customers on Demand – GUIDE Get it Now

If you are looking for more sales, more often — there are quick, easy solutions that can even out the slow times and explode profits in peak times. Of them, the best option is email marketing.

You can affordably rent world-class technology that makes it…

Email Marketing: Lead, Follow, or Get Out of the Way

Are you ready to take a stand for your business and be the leader you know you can be?

I mentioned in my post “An Honest Look at the Future of Your Business” how most business owners are “doing business” is wrong, weak, and ineffective.

I also mentioned that if they could see what the future holds, they would be more than a little anxious about their ability to keep their business afloat.

It’s a…

An Honest Look at the Future of Your Business

Would you like to have the power to boost sales and bring in a flood of customers whenever you want?

Most business owners would, but they are stuck in the mire of day-to-day fire fighting and piddly tasks that must be done now!

This is a sign that the business doesn’t have the systems it needs to ensure it runs smoothly.

Most business owners would like to work on the business, not in the…

Why do I need a mobile friendly website?

Do you ever search for places to shop on your mobile phone?

Do you ever quickly look something up online using your mobile phone?

Of the 260 million Americans who have smart phones, 72% do.

If you are tracking your website traffic (analytics) regularly, regardless of the industry your business is in, you will notice that over 50% of…

How To Sell – Your First Month In The Field

Have you ever tested yourself?

I mean really tested yourself where you pushed your limits so much you can see what you’re made of? Have you ever felt the fear that comes from doing something that permanently alters your life and tests your courage, strength, and faith?

Well, that’s what I’m going through now.

You see, I’ve been studying sales and marketing for the past 16 years. I’ve been…

What CRM Is Best For You?

I get this question a lot, heck Michael and I ask this question a lot to each other. I think we all understand how important a good CRM, Customer Relationship Management, system is for our business, but trying to figure out which one is best is tiring.

There are so many CRMs out there, but what CRM is best for you?

The most important thing to do to decide what CRM is best for you is to identify…

A Bad Cold Sales Call

After plopping down in my only unpacked chair, exhausted from a long day of packing and stacking boxes, the phone rings …

“Hello?”

“Hi Mike?” A girl squeaks with a very friendly, yet meek and apologetic voice. “I … I’m so sorry to be bothering you on … on Friday night, I know it’s late and I … I really apologize, but I had to call. I … I hope that’s OK?”

Have you ever spoken with someone so…

The Free Ebook Marketing Funnel

If you have ever wondered how to deliver a free ebook, or wondered why you should, this article is for you!

I’m going to take you through the ins and outs and lay down some of the sage advice I’ve gained over the past 15 years. While I’m not going to go into my mistakes and how I learned all of this exactly, I’m going to point you…

How to Sell Products

So there I was on stage at Georgia Tech along with four other area marketing experts. I was sweating. Not just because it was a thousand degrees in the auditorium, but because I was anxious about the Q&A session that was about to take place in front of 400 students, faculty, and guests.

What would I be asked?

That’s when it happened. A young lady, a marketing student, with blue hair and a black…

I’ve taken a lot of flak over a very simple idea:

Stealing.

Not stealing in the traditional sense. No, that’s obviously wrong. What I mean is stealing marketing ideas and processes that have been proven to be profitable.

But every time I suggest it to business owners and coaching clients they take offense and think they are above…

Lessons Learned Producing Business Videos

I’ve produced about 30 videos for my company over the years and I’ve decided to focus on making a lot more of them.

The reason is, they are fun to do, and it gives me more channels to connect with prospects. It’s not my main marketing focus, but it gives me the opportunity to be found through my blog content on Google, my video content on YouTube, and I have the content to promote through social…

The Problem with Internet Marketing

I think there is something really important we need to talk about.

Don’t freak out! It’s not the birds and the bees. Well, okay, it’s similar to the birds and the bees, because I’m going to tell you how things work. But instead of sex, we are going to talk about internet marketing.

For some reason, business owners who start online businesses think about and focus on the wrong things – especially…

How important is my business location?

Realtors have a saying that probably everyone in the Western hemisphere has heard: “Location, Location, Location!”

Typically, that saying applies only to home ownership because the proximity to schools, shopping, and work is extremely important when one is choosing a place to live.

However, if location is merely important, or nice to have, for homeowners, it’s life and death to some businesses.

NLP for Sales: Presuppositions

Have you ever taken something someone said the wrong way?

Okay, okay, I know that’s an unfair question – of course you have!

The reason why you take things the wrong way isn’t always because you are overly sensitive, it’s because of presuppositions. (more…)