Cautiously Optimistic

https://tonyschocolonely.com/us/en

https://en.wikipedia.org/wiki/Tony%27s_Chocolonely

Whole Foods carries it. If you don’t want to support an Amazon-owned company, World Market carries it. You can also buy it directly from the company. 

Aldi

Aloha Feels Chocolate

Alma Chocolate

Alter Eco Chocolate

Amano Chocolate

Askinoise Chocolate

The Beach Chocolate Factory

Belicious

Black Mountain Chocolate

Cacaoteca

Caribeans Chocolate

Castronovo Chocolate

Charm School Chocolates

Chocolate Cartel

Chocolat Celeste

Chocolate Tree

Chocolate Troubadour

Choconat

Coco Chocolate

Compartes Chocolates

Dandelion Chocolate

Dark Forest Chocolate

Denman Island Chocolate

Divine Chocolate Co.

Eating Evolved

Eat Your Hat

El Ceibo

The Endangered Species

Equal Exchange

Fairafric

Forever Cocoa

Fresco Chocolate

Fruition Chocolate

Gayleen’s Decadence

GEPA Chocolate

Giddy Yo Yo

Grenada Chocolate Company

Grocer’s Daughter Chocolate

Guittard

Habitual Chocolate

Hagensborg Chocolates

Health by Chocolate

Hilo Shark Chocolate

HNINA Gourmet

Honest Artisan Chocolate

Hooray  Tuffles

Ithaca Fine Chocolates

L.A. Burdick Chocolates

La Iguana Chocolate

Lake Champlain Chocolates

La Siembra Cooperative

Lillie Belle Farms

Madecasse

Malagasy

Maverick Chocolate Company

Max Havelaar

Mayan Monkey

Mayordomo

Mia Chocolate

Montezuma’s Chocolates

Nayah Amazon Chocolates

Newman’s Own Organics

Purdy’s Chocolate

Omanahene Cocoa Bean Company

Ombar

OpuLux Fair Trade Chocolate

Original Hawaiian Chocolate

Parliament Chocolate

Montevérgine

Patric Chocolate

Plamil Organic Chocolate

Potomac Chocolate

Pure Lovin’ Chocolate

Rain Republic

Rapunzel Pure Organics

Ritual Chocolate

Samaritan Xocolata

Sappho Chocolates

Seed & Bean Chocolate

Shaman Chocolates

Sibú Chocolate

Solkiki Chocolate

Sweet Earth Chocolates

Sweet Impact Fudge

Sweet Riot

Sun Eaters Organics

Taza Chocolate

Terra Nostra Organic

Terroir Chocolate

TCHO

The Chocolate Wave

Theo Chocolate

The Original Chocolate Bar (Houston, TX)

Tobago Estate Chocolate

TONY’S CHOCOLONELY

Vivani Chocolate

Vosges

Wei of Chocolate

Xocolatl Chocolate

Anyway, my supervisor and I worked hard to make sure every customer was happy. And we were succeeding! We had a perfect 5 star rating on Yelp! It was amazing! Then one day we got a 1 Star Rating on our Yelp Page. Someone from Pennsylvania left a nasty review on our site. It was scathing. 

Now, that’s not something that’s too far out of the realm of possibility for my job. While I sold mattresses in a brick and mortar, we also sold mattresses via Amazon and our online store and people from all over the country purchased mattresses from us. But I digress. The reason this is important is, well, where it gets dicey for Yelp.  Because sure enough, Yelp sent us an email telling us that if we paid some fee they would push all the bad reviews off the site. They were extorting money out of us!

And here’s where it gets really interesting. My supervisor contacted the customer to see if there was anything we could do to make them happy with their purchase, so they can change their review. But the customer in question had literally never heard of our company and obviously never purchased anything from us.

Yelp literally committed fraud, and it was only when we threatened to sue that they took the fraudulent review off of our page.