Tumblr IRL

5 SECONDS OF SUMMER • TUMBLR IRL • BROOKLYN, NY • 6/26/18

Last night in Brooklyn, we helped 300 lucky fans celebrate one of the biggest bands on Tumblr—the amazing 5 Seconds of Summer (@5sos​). 

There were fans patiently lined up outside the venue as early as 6 a.m. the day before. It’s easy to be that dedicated when your faves are celebrating their third No. 1 Billboard album.

Like all IRLs, this wasn’t just a regular ol’ concert. This was a one-time only visual experience. Artist Signe Pierce (@signepierce​) brought their latest album, Youngblood, to life through radiant light direction, artistic projections, and a holographic photo installation. Every single audience member was given a single rose to keep or toss on stage as they saw fit.

If you didn’t get to make it to the IRL, don’t fret. We’ll be doing a special video Answer Time with the band tomorrow at 3 p.m. EST / 12 p.m. PST on their Tumblr, so be on the look out for that.

5 SECONDS OF SUMMER • TUMBLR IRL

Monday, June 25, 2018 @ 6:30pm National Sawdust 80 N 6th St Brooklyn, NY Free, all ages

Tumblr! In celebration of 5 Seconds of Summer’s (@5sos) brand-new album, Youngblood, we’ve partnered with the band and artist Signe Pierce (@signepierce) for a completely unique, immersive fan event that you won’t want to miss. It’s not just gonna be a concert—it’s gonna be an experience. 

What are you waiting for? Click that RSVP button.

 JUSTINE SKYE • TUMBLR IRL • NEW YORK, NY • 1/20/18

Last night, Justine Skye (@justineskye) brought back Tumblr IRL to celebrate the release of her first album, ULTRAVIOLET, at Lightbox in her hometown, New York.

Justine joined Tumblr when she was 16 and developed lifelong friendships and memories with other Tumblr members who inspired her to follow her dream of becoming a singer. From meetups in Soho to making YouTube videos together to last night’s IRL, Justine’s Tumblr friends stuck with her since day one and are now her most loyal fans.

At the IRL, blank walls were converted to the visual storyline of ULTRAVIOLET, which is about a heroine who fights off bad relationships and survives on her own. Each song on the album was depicted through comic strips created by artist Yale Stewart (@jl8comic). To finish it off, Justine performed songs from the album for the first time.

At the end of the show, Justine came down to hang with fans and took photos, signed albums and connected on all things Tumblr.

Huge thanks to Roc Nation and NUDESTIX for making this night possible, and most importantly, to Justine for bringing her connection to Tumblr full circle through this IRL.

We’ll be rolling out a few exclusives throughout the week, so stay tuned for those.

JUSTINE SKYE • TUMBLR IRL

R&B/Pop singer and OG Tumblr user, Justine Skye, is releasing her very first album, ULTRAVIOLET, next Friday, 1/19.

The next day (Saturday, to be exact), Tumblr IRL is making a comeback to celebrate Justine’s album with fans in an intimate album release party in NYC. As a special treat, Justine has partnered with comic artist Yale Stewart to perform ULTRAVIOLET live, song by song. 

We couldn’t thank our friends at Roc Nation and NUDESTIX enough for helping us put this IRL together.

Saturday, January 20 Lightbox 248 W 37th St. NY, NY 7:30pm EST / Free / All Ages

CLICK HERE TO RSVP

Entry is limited to capacity, so come early and stay in line.

PHANTOGRAM • TUMBLR IRL • BOULDER, CO • 10/13/16

Phantogram ( @phantogram​) and photographer Ben Zank ( @benzank​) closed out a memorable year of Tumblr IRL with an emotional performance at Boulder's eTown Hall.

An old church converted to a performance space, the room added breadth to the band’s sound, and warmth to their voices. Ben Zank's dark imagery, meanwhile, created a depth and introspection to a setlist packed with personal experience. As Josh Carter sang “Barking Dog,” which he wrote for bandmate Sarah Barthel’s late sister, the entire room could feel his emotion. 

At the end of the show, each fan got to meet Ben and the band, who gave them an autographed photo book. Go here view all the photos while you stream Phantogram’s new album, Three.

Big thanks to Ice Breakers ( @icebreakersunicorn) for making this night possible and to eTown Hall for hosting us.