iPhone Event

And Tim Cook is back onstage. We've got hands-on time across the hall coming up next. Oooh I can't wait! Thanks for tuning in you guys. We'll have all sorts of hands-on photos and goodness coming up shortly. 

Cook gives Elvis Costello a hug during a pause in his mini show. The front half of the audience is giving a standing ovation because they don't have laptops in their laps. He's about to play a new never-before-heard song. Apparently he recorded some of the early vocals on an iPad in his kitchen.  

"Before we close this morning, I'd like to return to music for a moment," Cook says. Music is deeply embedded in our DNA, Cook says. We do really love music. And we love celebrating with great artists. Sometimes in the past theyve invited a musical guest to remind us how much they love music. Cook says they've got a guest this morning who's made it through great lengths to make it here. 3 decades, 29 albums. One of the best signer songwriters of our time: Elvis Costello. 

An overview of what we saw today: iOS 7, the biggest change to iOS ever. The iPhone 5C, colors colors colors! The iPhone 5S, the most advanced iPhone ever. They've prepared a few ads, and we're going to see one.