The Internet Marketing War Chest

Ten Mistakes Businesses Make with Their Customer Support

Customer service is very important. Sadly, many businesses today seem to be afraid of providing good customer service. But, this is an opportunity for you. Stand out in this department and word will get around to your ideal customers. Avoid these ten mistakes and you’re already ahead of the game when it comes to good customer service. Making It Hard to Find Contact Information – Your audience and…

Ten Mistakes Businesses Make When Implementing a Content Strategy

Creating and publishing content that your audience will not only enjoy but will act on takes time, patience and planning. Plus, it takes an understanding of how content marketing works online and the technology used to help people find you. Here are ten mistakes to avoid. You Didn’t Plan Ahead – For content marketing of any type to work, you need to have a plan in place. You need to understand…

Segmentation as a Sales Strategy

Market segmentation is part of any successful sales strategy. It will drastically increase your bottom line if implemented correctly. First, let’s talk about what market segmentation is, and then we’ll go over the different ways it can improve your sales strategy. What Is Market Segmentation? Many small business owners make the mistake of casting a wide net. They want to get as many customers as…

Every business has a growth process and priorities. The basic process is this: first you come into existence, then you reach the survival stage, finally moving on to the success stage of your business where you kind of stay at a status quo of success. At this point, owners feel as if they have it all figured out and can sort of skate on the processes set up. It can stay this way a long time, but…

A very important component of any sales strategy is customer engagement. It’s important that customers have a variety of ways to engage with you. There are many channels today that open engagement opportunities – such as social media, email, blog post comments, customer relationship management systems, and more. The trick is to engage with your customers in all the ways you’re able to do it.…

What Is Your Value Proposition?

Your value proposition (VP) is something about your service or product, such as an innovation or feature, that makes your brand, company, product or service attractive to buyers. You need to be able to identify your VP (which is also called a Unique Selling Point or USP), and you need to be able to tell others about it. Differentiate Offers from Competitors You’ll need to study your competitors…

How to Gather Consumer Insights

There are many factors that make up your consumer insights. The more information that you can gather, the more you’ll be able to target your market. These insights will help you answer who your audience is, who your customer is, what they need, and more. There are many ways to gather consumer insights. You can collect information from numerous parts of your business. Social media, your website,…

How to Tell Your Brand Story Successfully

If you want to keep your visitors coming back to your website and other online real estate locations, then you need to make them like you. One way to get people to like you is to let them in on your reason for being. But, to tell your brand story successfully you need to do it with your audience in mind. After all, they care about how everything affects them more than how anything they do affects…

How to Develop Strong Content

Developing strong content is an important part of digital marketing. Your online content strategy is an imperative if you want to be successful. The first thing to do is determine what your goal is for any one piece of content. It might be to get more leads, to move prospects through your funnel, or something else entirely. Use Different Forms – Content is not just written. Content is images,…

Set and Achieve Your Email Marketing Goals

If you want to be successful with your email list, you need to learn how to set and achieve all your email marketing goals. Achieving goals starts with setting the right goals in the right way. Then, using those goals to make an actionable list, you will be more likely to achieve them. It all starts with SMART goals: S – Specific M – Measurable A – Attainable R – Realistic T – Timely If you want…

Email marketing is one of the most effective forms of marketing that has ever been invented. No matter what you may have read, it’s not dead. You should focus on building your list even when you’re focused on making sales elsewhere. Your list is something you alone own and will enable you to take your business to the next level. Create Effective Subject Lines – Getting your emails opened by your…

How to Get Maximum Results from Google Analytics

Google Analytics is software that Google offers webmasters to help them identify what is working and what is not working, to draw and boost conversions. There is a lot you can accomplish if you have the right data. The key is to get data from Google Analytics that is actionable. This type of data answers the what, where, when, why and how that you need to maximize and properly optimize your…

Ways to Boost Your Visibility with SEO

Search engine optimization (SEO) is something every single small business owner should understand. Whether you’re a blogger, a product creator, a marketer, or you own a bricks-and-mortar business, SEO is important if you want to get plenty of visibility for your business. SEO isn’t a difficult concept to understand and isn’t all about keywords. Let’s go over some SEO tips and tricks that you can…

Measuring Video Impact on Your SEO

Video is good for Search Engine Optimization (SEO). It might seem strange that something that is not text based is so good, but it is. Video impacts visibility, engagement, satisfaction and conversions because it’s so good for SEO. Page Rank – According to the Online Publishers Association, audiences not only prefer watching videos to reading text when learning about a new product or service, the…

Ways to Get Unresponsive Customers’ Attention

Sometimes it happens that customers don’t respond even when they need to. You send email after email and get no response whatsoever, and you just don’t know what else to do. While sometimes there is nothing you can do, ensure that you’re at least doing the things on this list. Customers First – Always remember that it’s not about you; it’s about your customers. Some customers simply don’t check…

The Importance of Competitor Research

Few things in business are more important than researching your competition. When you know what they’re doing, why they’re doing it, how they’re doing it and the gaps in coverage that they have, you’ll be able to outshine and outlast them. Plus, it teaches you not to be afraid of competition. In fact, you want competition. As the saying goes, “If you want to open a successful coffee shop, open a…

Ten Ways to Make Raving Fans of Your Toughest Customers

Even your toughest customers can be turned around at least 99 percent of the time. But it can sometimes take a while to get there. By following these tips you’ll have more of a chance to get your angry customers to become happy customers, or at the very least happy former customers that have nothing bad to say about you. Answer Questions Fast – When anyone sends a question of concern to you, it’s…