Marija Ilic

what a lovely late-impressionist piece blended with evocative leyendecker-esque themes! why haven't you ever heard of this artist before? surely tumblr would be all over an artist like this. who is justin brown?

your two options from here are to do a search for the name, or a reverse image search. i prefer reverse image searching, particularly when it comes to a common name like "justin brown". so what does that net?

Immediately, without looking at any text, something is wrong: it barely exists. an actual historical piece would turn up numerous results from websites individually discussing the piece, but no such discussions are taking place. Looking at the text, though, does show the source-- and at least in this case, the creator was honest about their medium.

But let's also look at the "exact matches", in case a source doesn't make itself apparent in the initial sidebar results like this.

This section will often tell you post dates of images, and here it can be seen that the very first iteration of the image was posted 15 days ago. It did not exist online prior to that.

Seeing how long an unsourced image has been floating around is a skill applicable to more than just generative images! See a cool image of an artifact or other intriguing item with a vivid caption? Reverse search it! If all the results are paired with that caption and only go back a few months, you might just have viral facebook spam.

Sometimes generative creators are dishonest about their medium and do not tag it like in the example, so that's when establishing "jpeg provenance" becomes important. While it can be a little trickier to determine if someone is using generative images and not admitting to it if they aren't trying to pass it off as a classic, something to consider is the age of their account and the frequency with which they post. Here are some account red flags:

-Did they only start posting art after 2022, or if they did before, did their style/skill level WILDLY change? Not gradual improvement-- I'm talking amateur graphite portraits straight into complex digital renders. Everyone starts somewhere, newness is not a red flag alone; it's newness combined with existing in a vacuum away from any community.

-Do they post fully-finished paintings several times a week? -Do many of these paintings seem iterative of a similar theme or subject matter ("three well-dressed young men face each other under shade and dappled sunlight")?

-Does their style change in inconsistent ways? An artist that can swap between painting like Drew Struzan and Hokusai should be pretty well known, right? Why is no one hyping this guy?!

-Do they have social media besides the source instagram? If so, what are they posting about? Are there any WIPs? Doodles? Interactions with other artists? Gallery dates? 3am self-doubt posts? Or is it all self-promo? Crypto? Seemingly nothing art-related at all for someone pushing out 3 weekly paintings?

Basically, if it's important to you to omit this stuff when you curate, please don't just smash reblog if the source doesn't seem to be the OP themselves. Seeking out sources was important even before this became an issue, now it is more than ever.