Idea Factory Global

Ello is an invitation-only platform currently made up of early adopters and savvy social media marketers. Social media users find the site attractive due to the fact that it keeps their information private and allows sharing media with no direct advertising. Ello meets a niche user demand for an audience that is not satisfied with Facebook or Twitter’s current advertising model.

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Ello is a consumer generated media platform where creators can publish and share content with the mass market. Based on Gartner Hype Cycle Report, consumer generated media falls after the “Trough of Disillusionment”. In the grand scheme of things, ello falls into a category that will attain mainstream adoption in less than 2 years. At this point in the cycle, it will be up to ello’s staff to…

review of learnist