Idea Channel

BY: ANDREW KELLER Andrew Keller, CEO of agency CP+B, recently sent an email screed to all staff, intended as a call-to-action of sorts--for the agency and for the industry. In it, he outlined, at length, the state of the brand world and his forecast for where things were headed, talking about brands and agencies changing culture, about social media as a behavior rather than a medium, about content creation, and just generally creating a brand that was fit for the modern era. An edited version of the email appears here. http://www.cpbgroup.com

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Possibly the last word and drawing on the topic of the Right Brain/Left Brain kerfuffle.

Creativity is the most important leadership quality, according to CEOs. Standouts practice and encourage experimentation and innovation throughout their organizations. Creative leaders expect to make deeper business model changes to realize their strategies. To succeed, they take more calculated risks, find new ideas, and keep innovation in how they lead and communicate.