Cyan (he/him or they/them). Always here for family stories. Actually a penguin blog in disguise. Sidebar gif by the amazing @bikatniss.
One Piece sideblog: @oceanofstardust.
It’s already 2026, so I thought I might look back and create a wrap-up post for the writing I did last year!
In total, I published 27.9k words last year, spread over 8 fics, all for the Alex Rider fandom. It wasn't the best year for writing, unfortunately, but I still managed to post some fics I'm proud of, and I did actually write a fair bit that didn't get posted (but hopefully will in the future).
As always, thanks so much to everyone who took the time to read and leave kudos and comment on my fics, it always makes my day <3
Yassen & Alex
Drinking Lessons (T, 4.8k) - Devil!verse fic where Yassen teaches 16-year-old Alex a lesson about alcohol.
After Alex drinks a bit too much at a New Year's Eve party, Yassen decides to get Alex drunk to teach him about his limits.
Domesticated (T, 8.1k) - Hurt/comfort fic where Yassen takes care of a concussed Alex and his cats.
Alex wakes up with a pounding headache to find that not only is Yassen Gregorovich apparently alive, but he is sitting in Alex’s armchair with a purring cat in his lap, quietly reading a book. It's a lot to take in.
Written for the Spyfest 2025 Gift Exchange.
Yassen/Alex
The Benefits of Friendship (E, 1.2k) - 3x06 AU where Yassen gives Alex a handjob, with implied past John/Yassen.
Set during episode 3x06. Alex and Yassen have to share the only bed in the safe house. When Alex struggles to sleep, Yassen decides to lend a hand.
The Rooftop Revisited (E, 1.1k) - Movieverse yalex PWP.
Another rooftop, another conversation.
"This doesn't change anything," Alex insisted as he let Yassen push him against the wall, already fumbling with Yassen's belt.
Yassen sounded almost amused. "As you say."
The Affair at the Wedding (E, 3.9k) - Post-S3 Yalex where Alex tries to hide he's been drugged with an aphrodisiac.
It’s just Alex’s luck that the next time he sees Yassen after Invisible Sword, he ends up hurt, stuck in a storage cupboard with Yassen, and fighting the effects of a rather potent aphrodisiac.
Exchange treat for @proodence for Spyfest After Dark 2025.
Miscellaneous
Death in Paradise (John & Alex, T, 2.2k) - Ark Angel AU where Alex is saved his father.
A slight change in timing means there is no Tamara Knight to rescue Alex from the Mary Belle. Trapped twenty-two metres below the surface and with his air supply running out, Alex finds himself saved instead by a man who's supposed to be long dead: John Rider.
like ashes in your mouth (Ash & Alex, T, 2.7k) - Snakehead told through Ash's POV.
There are times, during that final mission, when he considers killing the boy in his sleep. It would be a kinder thing to do than this, the way Ash lies to his face while leading Alex to his grave.
Ash's POV on his deception of Alex during the Snakehead mission.
Game Over (Alex, T, 3.9k) - Whump mission fic where Alex gets used as a dartboard before he manages to escape.
When Alex is caught on a mission, the guards come up with a cruel game to torment him. Not for the first time, Alex finds himself hurt and tied up, and with no one to rely on but himself.
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Ohh sudden thought but Smithers in 1x08 says Scorpia was before his time but he's read the file of course. And like obviously he's got pretty decent security clearance, but does he know who John was? Does he know about the undercover mission? Because also that photo Mrs Jones pulled up in 1x08 of John and Yassen had John blurred and the only person who may not have known it was John is Smithers. So either it's just classified and blurred in general or Smithers was never read in on the operation.
Actually a second point which would support this is the fact that Kyra steals Smithers' phone and clearly gets it to work, and yet they don't find anything about John because that's super duper classified and they don't have access (even though Kyra presumably hacked the phone). So maybe Smithers never actually knew Alex's dad was a spy?
This is still such a weirdly phrased line tho ngl:
Blunt: You think this is about John. Alex Rider's father. (3x06)
Like please there is no way John would be generally known as Alex Rider's father after being undercover for the Department for years and clearly having a reputation of himself. The whole thing just reads like they wanted to make sure the audience understood what's going on if they weren't playing attention and it's just. so clunky. Why not say 'you think this is about John Rider' instead if you want to be clear ahslfhsd
Something something John in the book being said to have killed 'five or six people' and then in the show killing like four people in one flashback with the implication being that he and Yassen took care of at least two other groups like that lmao
Figuring out how to formulate this exactly but I do think it's interesting how in the book there's this clear attempt to make John come off looking less bad/less of a cold blooded killer. He only supposedly killed five or six people in the year or so he was with Scorpia, and about half of those are later revealed to have been faked. We can say perhaps those were only the real 'assassinations' and there may have been others, but the overall implication in the book does seem to be that he wasn't killing all that many people at all. (And yet somehow he was known as 'the best'? I guess some of those kills must have been really technically difficult.)
And then of course he's working as an instructor later, something he requested himself and it does feel like that was in part to avoid being sent out to kill people, as much as being at Malagosto may give him more of a chance to spy.
And it's just such a funny contrast to the show because not only is John never an instructor at Malagosto, but honestly it treats John killing a lot more 'yeah whatever' lmao. Like okay the bar fight is explicitly faked and then men in the Nicaragua flashback were arms dealers, but John still killed them all. And it stands out even more when we get the parallel scene in 3x08 of Alex 'missing' Nile and like yeah just like John 'missed' Yassen! Except John didn't have any of Alex's issues with killing lol.
Something something John in the book being said to have killed 'five or six people' and then in the show killing like four people in one flashback with the implication being that he and Yassen took care of at least two other groups like that lmao
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Remember when joining fandom as a younger person meant lurking for a bit and figuring out the vibe and etiquette instead of coming in on day one and calling people weirdos for liking weirdo shit in the weirdo factory.
There are multiple chapters that are set in hospitals where the characters are attempting to recover from injuries that never fully heal. I must once again stress that my experience in WWI was perfectly normal.
There is a giant horrible mudplain full of unrecoverable and perfectly preserved dead bodies that the characters have to walk through in a land where the air is poisoned gas, and on a compLETELY UNRELATED NOTE: WWI WAS TOTALLY FINE AND NORMAL!!
"One has indeed personally to come under the shadow of war to feel fully its oppression; but as the years go by it seems now often forgotten that to be caught in youth by 1914 was no less hideous an experience than to be involved in 1939 and the following years. By 1918, all but one of my close friends were dead."
He talked about how WWI affected his writing all the time, he was not in denial for how it affected??? Am I missing something????
He was also very clear that he was not writing allegory. Now, some people are not very clear on what allegory means. "Allegory" and "symbols" are not the same thing. Allegory is a type of symbolism, but there are a lot of ways of doing symbolism that aren't allegory ... and a lot of people are kind of fuzzy on that. The way allegory is most commonly used in literary and religious analysis is that there is a direct, almost 1:1 correspondence between the literary figure and what it is standing in for.
So, for example, Pilgrim's Progress is an allegory of Christian salvation. It's sort of a novel? There are characters who do stuff? but also they are very one-dimensional. The main character is a guy named Christian--yes, really!--who is journeying from his hometown ("the city of destruction") to the Celestial City (heaven). There is not much subtlety to it. It is pretty much what it is. There is no slippage, no playing around with the theme, no places where the symbolism is ambiguous. John Bunyan, the author, is hitting you over the head every step of the way with the Meaning That You Are Supposed To Be Getting From The Story.
Not all allegories are that crude or simplistic; the Narnia books are also allegory for Christianity. They have a lot more subtlety to them and a lot more nuance, and there's a lot of stuff in there that isn't allegorical, but on the crucial matters there is still a 1:1 correspondence. Aslan is Jesus. He's not like Jesus, he's not a character that has some similarities to Jesus or takes themes from the stories of Jesus, he is Jesus.
Tolkien is not doing allegory. Tolkien is taking the material of his life--his faith, his experiences in WWI, his linguistic and historical knowledge, his favorite books--and using them as the building blocks of his story. The themes and imagery and symbols draw heavily from all of that, the characters and settings draw heavily from all of that, but they are too complex to be allegorical. There's a lot of symbolism! It's not allegory.
So, for example, let's take the Dead Marshes referenced above. Does the experience of walking through this muddy wasteland with corpses all around that are rotting but still look like people draw from Tolkien's WWI battlefield experience of dead bodies in the trenches? Of course it does! but there are also a lot of differences. These dead are not from the current war, they are from a previous one--they are a reminder of old conflicts, of the ways the systems and powers of the current war have not come out of nowhere, there is history here. There is meaning that is not drawn from the Somme. And they are also drawing from literary references Tolkien was familiar with--primarily William Morris. Modern readers don't get the references because we have generally not read The House of the Wolflings, but that doesn't mean that the references aren't there.
So people read Tolkien's insistence that he didn't write allegory, and take that to mean that he's saying there isn't symbolic and thematic references. And that isn't what he meant! And also, we focus so much on the thematic references to WWI and Christianity, and we miss most of the other references, which makes it seem like Tolkien's only drawing on WWI, when he's actually doing something more complex.
Yes, exactly! One of my favorite Tolkien quotes about the supposed escapist qualities of fantasy, when done right, is that they're about “transforming experience into another form and symbol” (Letters 85). Allegory and reductionist biographical criticism, which he did dislike, are very specific things.
I'm loving the discussions about the role and purpose of fandom, as well and what activities are needed to keep fandoms alive and flourishing!
However... as a fandom creator (writer and artist), I sometimes feel like too much pressure is concentrated on creators. I don't know if this is a frustration others share? Not only should we keep making things, but somehow we also end up becoming these central fandom figures who can feel pressured into responding to comments (or else we're called arrogant or ungrateful), making friends (or else we're rude for ignoring well-meaning people who reach out), and being the drivers and pillars of that community (running events, responding to memes, etc. – and everything falls silent if we stop). It's a lot of work!! I don't always have the time and energy to make things for fun and then also engage in all the ways people might sometimes feel entitled to because they enjoy my works.
I really wish that more "non-creating" fans in the community would discover their fandom power!! and not just rely on the visible "producing" creators to be the only people worth engaging with. It takes nothing more than passion to write a meta-post about a character or a plot point, or to create an ask game, or to DM someone else who you see posting funny tags – not just the creator! Maybe your followers have other tips for evening out the balance a little more?
Thank you for sharing your thoughts on this, anon. This is an observation I've seen in many parts of life, not just fandom.
A lot of people feel as though they need permission or an invitation of some sort in order to contribute. That's why I always end my answers by asking people to share their thoughts. I want to make it explicitly clear that I want people to add things into the reblogs (which I can then share out for more people to see) and the replies (which people can at least read even if I can't reblog).
I have heard fans who are readers but don't write fic say that they think they can't get an AO3 account unless they plan to post something. This is incorrect, of course, but a lot of people make that assumption.
I think at least some people (I don't know what kind of percentage) assume that someone who is writing fic or posting art or making podfics and video edits etc. has some sort of expertise that "allows" them to post.
People with less confidence or with less practice etc. sometimes need an extra nudge before they realize that they're welcome to contribute too. If that's the case for you, please allow me to say:
You are welcome to post in your fandom, even if no one invites you to. Even if you think you're not good enough. Even if your idea isn't "popular."
Start a conversation. Share a thought. Talk to folks who reblog cool shit. Be a folk who reblogs cool shit. You don't have to do everything in order to do something.
As mentioned above, please do share your thoughts in the reblogs and replies to keep the conversation going.
Record and post clips of your show to get more people into your fandom
Make incorrect quote memes
Make silly little TikTok-style edits of your favs
Make character playlists
Figure out the layout of buildings/cities
Recreate those building in the Sims or with an online floor planner or even just draw it out because holy hell writers will be so thankful for that
Make your blorbo in various video game character creations
Build a pokemon team for your blorbo
Make up silly headcanons! What does everyone do at the fair or the beach or during a fire drill?
Outline a fic idea you have — maybe you don’t have the time or energy or you just don’t feel confident enough to create it, but share it anyway!
Create outfits based on your blorbo’s design or outfits they would wear
There are so many ways you can engage with fandom that aren’t making fanart or writing fanfics. Fandom is community - Please don’t be afraid to join in!
(I've been on tumblr for 15 years, far longer than I was ever on twitter, but I've never engaged much beyond reblogging so please pardon how many times I reference fandom activities I witnessed on twitter)
Collect interviews with the author, producer, director, mangaka etc
Similarly, translate interviews
I remember someone in the haikyuu!! fandom kept a twt thread of every time two characters were in the same panel. Not sure what the tumblr equivalent would be. I guess just a regular old post with lots of additions? (Send help; i'm not sure why my brain is struggling so badly to translate twitter threads to tumblr posts)
Run a quote bot account: I'm not sure of the status of quote bots in a post twitter era, but those were quite fun. Again an example from the hq!! fandom, there was the hq!! bastille bot which would spit out a bastille lyric + a ship. The siken bot would spit out a line of poetry + a ship name. On tumblr maybe the equivalent would be a gimmick blog?
Run a ship/character week. I think these are probably the easiest kind of fandom event to run. it doesn't take more than one person, a blog, and rudimentary graphics skills.
Are socmed AUs still a thing?
Make gifs
Try to figure out the layers to a character's outfit and share your studies with the world. (I'm looking directly at you, Hoyoverse and all you're what-even-is-that how-do-they-even-put-that-on character design. beautiful, but confusing)
Update fandom wikis
Log fandom history on fanlore.org (another project run by the Organization for Transformative Works, aka the parent of ao3)
Volunteer for the Organization for Transformative Works/ao3
Fandom wikis!! One thousand blessings upon everyone who maintains fandom wikis, oh my god.
Some suggestions:
Transcribe episodes for film/audio canons
Podfic! We can always use more podfic, and most people's phones have a voice recorder.
Create bingo sheets (e.g. make a fanwork with five or more of these tropes for a bingo; read/reblog fanworks in five or more of these categories for a bingo)
Be a Your Blorbo expert consultant! If I'm writing about a character I don't have strong feelings about, but I know one of my friends is constantly reblogging and posting about them, even if it's all silly memes and "character <3"-type posting, I'll sometimes reach out to them for advice on if I'm getting Their Blorbo right. It's absolutely invaluable and I appreciate these people so much.
We are all just enthusiastic nerds on the internet. You have as much right to share your enthusiasm as anyone. One of the things I love about tumblr as a platform is that you can just start saying whatever about something you like, and you will find other people who like it too.
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thinking about the time a former housemate said to me "hey I put these box fans in the living room because it's hot" while gesturing to the fans that I was actively sitting in front of because it was hot. and I said "okay thanks." and she kept standing there like she was waiting for something else so I said "am I blocking the airflow? do you need me to move?" and she said no I'm just letting you know they're here, in the living room, for circulation. and I said well yes, I did put that together. I am enjoying them. thank you. and she looked confused. so I asked "am I meant to do something with this information or are you just informing me?" and she said no I'm letting you know they're here because It's Hot In Here. she seemed a bit aggravated, and her emphasis seemed deliberate.
it took me asking three more times before she finally told me she wanted me to leave the fans where they are instead of moving them to my room or something. and I said oh! I had no intention of doing so but thank you for letting me know what the expectation is.
about a month later she brought up that conversation as the moment it actually clicked for her that I Am Autistic And Will Not Magically Intuit The Unspoken Request You Didn't Ask Me.
I have observed enough allistic communication to know that generally, if somebody points something out to you that you can already see or are already clearly interacting with, they are making an indirect request. but as I don't know what the request is, the only way forward is for me to guess (and likely get it wrong), or prompt the allistic to tell me clearly what they need.
however, allistics don't realize they do this, so asking them to say the unspoken surprises and confuses them. this is not their fault. allistics can be quite emotionally fragile and perceive directness as confrontation, so they habitually rely on indirect speech and coded language to preserve others' feelings. this is why they may find it difficult to be direct, even when asked. I have found that with enough gentle encouragement and reassurance that they are actually helping you, you too can achieve successful communication with your allistic friend or loved one. :)
I've seen more than a few replies saying "I'm not autistic and I wouldn't have gotten that either / your roommate's an outlier / nobody could have gotten that." fair enough, it was a pretty specific situation and it seems she genuinely didn't communicate well. as I often run into issues with indirectness, it scanned to me like all the other times I haven't been able to read between the lines. so let me give a few more examples of this phenomenon that may be more common:
"You left your dish in the sink." > the hidden request is "please clean your dish, preferably right now." since it's phrased as an observation, I don't immediately intuit the request and instead think my housemate thinks I forgot about it. so I reply "oh, I know." housemate thinks i'm sassing her and gets annoyed with me. only then do I realize she was asking me to do something about the dish in the sink.
"There's hot soup on the stove." > said to me while I was preparing a sandwich. the hidden request is "please eat the soup." since it's phrased as a statement of fact, I don't immediately intuit the request and instead think my mom thinks I didn't see the soup. I did see it, but I wanted a sandwich instead. so I reply, "I saw it, thank you." mother thinks I'm being rude and gets annoyed with me. only then do I realize she was asking me to do something about the soup (and furthermore is offended I am eating a sandwich instead).
"Your bread is on the counter." > the hidden request is "please remove your sliced bread from the counter and store it elsewhere." since it's phrased as an observation, I don't immediately intuit the request and think my roommate thinks I meant to store the bread elsewhere and forgot. when I reassure her I know it's there, she gets annoyed. only then do I realize she wants me to do something about the bread on the counter.
"You can turn up the heat, you know." > said to me while I was scrambling eggs slowly over low heat. this one really confused me because of course I knew I could turn up the heat, but I had no reason to as I was only cooking for myself. when I ignored the statement because I was focused on my task and had nothing to say, my mother added, "the eggs will cook faster if you do." sure, I'm aware of this too, but I don't want to cook them faster. I won't get the texture I want. when I reply, "I don't want to, though," mom thinks I'm being rude and gets irritated, then asks me how long I'm going to take. only then do I realize she was telling me to cook faster (because she wanted the stove), instead of simply informing me I could.
"There are donuts in the break room." > a more benign example, but similar outcome. once again I hear this as a piece of information being given to me, and thank my coworker for telling me. when I don't immediately leave my desk to get donuts because I'm finishing a task, my coworker hovers and says, "well? aren't you getting some?" only then do I realize there was actually a hidden invitation, and I was supposed to respond to the hidden part and say, "I'll come get them in a minute," or "no thank you I don't want any."
as I said, I've learned over time this is something many allistic (non-autistic) people do (as well as high masking autistic folks who have learned the social rules and wear themselves out following them rigidly). despite what I've learned, my default autistic response is pretty much always to take the words at face value (especially when I'm distracted or multitasking), before remembering I have to translate them. and while I can make a decent educated guess in most cases, sometimes I just cannot and simply ask, "what are you asking me?"
unfortunately, many allistic people suffer from an inability to take words literally just as much as they struggle to speak literally, which can further obfuscate communication. this is why I emphasize gentle reassurance that you are not criticizing them, but asking them to help you, a person in need, by clarifying their intent. people generally like to be helpful and I have had moderate success with this approach.
ONE MORE THING: I have a bias! this is very US-centric, as that's where I live. some cultures around the world are extremely direct, so autistic people in those cultures may not have the specific issue I describe here. however, every culture has its own set of social norms that include a complex combination of nonverbal visual cues, body language, tone/emphasis, and countless other unspoken expectations for what's considered polite or "normal." the double empathy problem doesn't evaporate in cultures that value direct speech. autistic people just face different problems. thank you and be good to each other
Copyright governs who has the "right" to produce and distribute "copies" of books/music/movies/creative works. This is where fair use doctrine applies, because most creative works are referential by nature.
Weird Al is allowed to parody everything because he's operating under copyright law, not trademark law.
Trademark governs who can "trade" under what "mark" i.e. the brand identity of a company. Companies don't own their trademarked word forever, but they maintain the exclusive right to sell things under that brand in their specific market sector. Patagonia doesn't own the name of a geographical region, they just own the right to be the only company using that name to sell clothing and outdoor gear.
A drag queen name can be a parody of a clothing and outdoor gear company.
A company's trademarked logo can be used in parody creative works, with more leeway if it's not for commercial purposes. Trademark parody is allowed! Patagonia has been aware of and allowed Pattie Gonia's trademark parody for years.
Trademarks are specific to market sector. Actress Chase Infiniti could start a makeup line named after herself and her trademark would not infringe on the Infiniti car brand because they are different markets and there is no risk of confusion. Pattie Gonia could probably trademark her name to sell frozen veggie burgers and Patagonia would not care.
Drag queen Jan Sport did a collab with JanSport bags. What Jan Sport almost certainly did not do is independently apply to register "Jan Sport" as a trademark in order to sell bags on her own, because that would infringe on JanSport's own trademark in the bag market sector.
What Pattie Gonia is not allowed to do -- the thing that Pattie Gonia actually did do and is being sued for -- is apply to register "Pattie Gonia" as a trademark to sell clothing, because apparently Pattie is in talks with North Face and HydroFlask to sell "Pattie Gonia"-branded gear. These companies probably won't finalize anything unless Pattie shows that she actually owns the trademark. Unfortunately, "Patagonia" is already a registered trademark in the clothing market sector, and these two names are too similar to exist in the same sector (see: "likelihood of confusion" legal standard).
Your drag queen name can parody a clothing company. You can parody the trademarked logo of a clothing company. But you cannot use the same name to then go on to also become a clothing company.
In order to maintain their own trademark, Patagonia must sue for trademark infringement. If they don't sue, and Pattie Gonia gets her own trademark, Pattie could sue Patagonia for infringement on her trademark. You can see why Patagonia won't be dropping this suit no matter how much you harass them.
Yes, Pattie's legal fees to fight this will cost more than the $1 she's being sued for. Pattie could also not fight this, withdraw her trademark application, not spend any money, and carry on being an environmental activist drag queen named Pattie Gonia. She would probably be better off making nice with Patagonia in the hopes of a Jan Sport-esque deal where Pattie designs an exclusive fabric and Patagonia maintains the trademark, but apparently Pattie's legal team has been sassing off to Patagonia in their communications for years, has applied for a trademark they should 100% know they'll never get, and has now decided to play the victim on social media just in time for Pride month, so I don't know how likely that is. I guess we'll see!
This is mostly correct, but I’d like to offer a small correction. The product deal with Hydroflask and North Face apparently occurred in 2022, and HydroFlask got Patagonia involved to make sure everything was in the clear. It seems like Patagonia was very agreeable about everything at the time, and only asked that Pattie Gonia and her partners avoid using the Patagonia logo and font or similar images, and to avoid putting the words “Pattie Gonia” on any products. This is the email exchange from 2022, from the recent Patagonia trademark complaint, including Pattie Gonia apparently agreeing to the limitations.
The new conflict is from Pattie Gonia using the Patagonia imagery and the Pattie Gonia name on her own merchandise. This is the email Patagonia sent, with the images they feel conflict with the 2022 agreement.
Pattie responded to that by disagreeing that she had broken any agreement, and also obliquely threatening to expose Patagonia for making tactical gear for the US military?
It’s possible that Patagonia understood the terms from 2022 to be a good-faith ongoing agreement about keeping the brands separate, and Pattie interpreted it as an agreement limited to the now-ended North Face and Hydroflask collaboration. It’s also possible that Pattie Gonia didn’t believe she was actually agreeing to anything at all, since her responses were very neutral, though positive in tone, up until 2025. The email chain does, however, show what I think is a very clear effort on Patagonia’s part to protect their trademark while also showing support and goodwill towards Pattie in her use of the Pattie Gonia stage persona.
Reblogging this because I think it provides an interesting explanation of the legal side of this whole mess, but to be clear the Only Correct Reaction here is to understand that copyright and trademark are Fucking Stupid, not to get out your torches and pitchforks to defend teh poor innocent cowpowation from a scawy yucky-wucky dwag queen.
Pattie selling shit with her stage name on it Really Obviously isn’t going to have any negative effect on the continued lining of Patagonia CEO pockets, as if that even fucking matters, and no amount of waxing poetic about “well they have to 🥺🥺🥺” is going to make me say anything other than “fucking stupid if true then”.
Y’all gotta stop jumping to defend corpos just because blah blah trademarks blah blah copyrights. As the famous post implies y’all are not temporarily embarrassed vivzipops.
You will struggle to defend Pattie Gonia with the argument that "trademarks are fucking stupid" when this all started because Pattie applied for a trademark of her own.
In terms of whose pockets are being lined:
Rather than selling the company or taking it public, Mr. Chouinard, his wife and two adult children have transferred their ownership of Patagonia, valued at about $3 billion, to a specially designed trust and a nonprofit organization. They were created to preserve the company’s independence and ensure that all of its profits — some $100 million a year — are used to combat climate change and protect undeveloped land around the globe.
The unusual move comes at a moment of growing scrutiny for billionaires and corporations, whose rhetoric about making the world a better place is often overshadowed by their contributions to the very problems they claim to want to solve.
At the same time, Mr. Chouinard’s relinquishment of the family fortune is in keeping with his longstanding disregard for business norms, and his lifelong love for the environment.
(NYT Gift Link)
Since 2022, 100% of Patagonia's profits have gone to climate and environmental causes. They have completely restructured the ownership of the company so that this will continue in perpetuity.
I like Pattie Gonia and I admire her environmental activism, but Patagonia's $100 million toward climate causes every year forever has orders of magnitude more impact. I support Patagonia maintaining its trademark however necessary to continue this work, and it is actually deeply distasteful to me that Pattie is willing to spin this routine trademark suit as "a corporation trying to erase an activist" when there is very obviously no path to legal victory and the only possible outcome is reputational damage to the only major corporation literally ever that has been singularly, intentionally, innovatively, and against all odds structured to give a fuck. Patagonia is a unicorn among corporations and we are starting a smear campaign against it for what. Selling slightly different t-shirts? Crab bucket ass activism.
I love the randomness of the kudos email. It’s the fic I wrote this week. The one that’s 13 years old. The one that I don’t remember what it’s about or even what fandom it is.
Thanks lovely readers. <3 your taste is mysterious and wonderful.
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