HubSpot Certification

You’ve decided to take the plunge and get Google Ads certified. Congratulations! By becoming certified, you’re showing potential employers that you have the skills and knowledge necessary to succeed in the world of online advertising. 

But what is the Google Ads exam, exactly? And what can it do for your career? Let’s take a closer look

What is the Google Ads Exam?

The Google Ads exam is a multiple-choice test that covers all aspects of Google Ads, from creating campaigns to managing budgets to measuring and optimizing performance. There are 100 questions on the exam and you have 2 hours to complete it. 

To pass the exam, you must score an 80% or higher. If you don’t pass, don’t worry! You can retake the exam as many times as you need to. Just make sure to give yourself enough time to study between attempts.

What’s the Exam For?

So why bother getting certified in the first place? Well, for starters, it looks great on your resume. Anytime you can add a certification to your list of qualifications, it makes you more attractive to potential employers. 

In addition, being certified shows that you have a working knowledge of Google Ads. This can be helpful if you’re working in a position that requires you to use Google Ads on a daily basis but don’t have a lot of experience with it. The certification can also help you stand out from other candidates when applying for jobs. 

What is on the Exam? 

The Google Ads exam covers a variety of topics related to managing ad campaigns. These topics include managing campaign settings, targeting, bidding and budgeting, creating ad text and landing pages, measuring campaign performance and troubleshooting campaigns. The exam consists of multiple choice and true/false questions. 

How long does the Exam Take? 

The Google Ads exam takes approximately 90 minutes to complete. However, individuals are not required to complete the exam in one sitting. They can save their progress and return to the exam at a later time. 

How is the Exam Graded? 

The Google Ads exam is graded on a scale of 0-100%. A score of 80% or higher is considered passing. Individuals who do not pass the exam will have the opportunity to retake the test after 14 days. 

Conclusion: 

The Google Ads exam is a test that covers the basics of using Google Ads. The exam is designed to certify individuals who can demonstrate the ability to effectively manage ad campaigns. 

When it comes to learning how to use social media for business, Hootsuite is one of the most popular tools out there. Because of its popularity, many people wonder if getting a Hootsuite certification is worth their time and money. 

In this blog post, we'll break down everything you need to know about Hootsuite certifications so you can decide if it's the right move for your career.

What is a Hootsuite Certification?

A Hootsuite certification is a badge of honor that shows you have completed a certain number of hours of training on how to use the platform. 

There are three levels of certification: Basic, Advanced, and Professional. Each level requires a different number of hours of training and costs a different amount of money. 

Basic Certification: The Basic Certification requires 10 hours of training and costs $199. 

Advanced Certification: The Advanced Certification requires 20 hours of training and costs  $399. 

Professional Certification: The Professional Certification requires 30 hours of training and costs $599. 

What Are the Benefits of Getting Certified? 

There are several benefits that come with getting certified, including: 

1) Boosting Your Resume: 

In today's competitive job market, any edge you can give yourself is worth it. Having a Hootsuite certification on your resume will make you stand out from the rest of the pack and show potential employers that you're serious about your career in social media. 

2) Learning Important Skills: 

If you're new to social media marketing, getting certified will teach you essential skills that you'll need to be successful. And even if you're already experienced, you can still learn new tips and tricks by getting certified. 

3) Networking Opportunities: 

The process of getting certified gives you access to an exclusive community of like-minded professionals who can help you further your career. You never know when one of these connections might come in handy! 

Should You Get Certified? 

Now that we've gone over the benefits of getting certified, you might be wondering if it's really worth your time and money. The answer is that it depends on your situation. If you're just starting out in social media marketing, then getting certified is probably a good idea since it will give you the skills and knowledge you need to be successful. 

However, if you're already an experienced professional then maybe certification isn't necessary since you probably already know everything that's covered in the training. 

Conclusion:  

Are you thinking about getting certified by Hootsuite? Whether or not it's worth your time and money depends on your experience level and goals. If you're new to social media marketing then getting certified is a great way to learn essential skills. 

The 6 Best Digital Marketing Certificate Programs to Help Boost Your Career

If you're looking to give your career a boost with a digital marketing certificate, you're in luck. There are plenty of great programs out there that can help you get the skills and knowledge you need to succeed in this fast-paced and exciting field. Here are six of the best digital marketing certificate programs to consider.

1. Google Ads Certification 

With this certification, you'll be able to demonstrate your proficiency in using Google Ads to create and manage effective online advertising campaigns. The program is designed for those who want to pursue a career in digital marketing, as well as those who are already working in the field and looking to improve their skills.

2. Facebook Blueprint Certification 

This certification program will teach you how to effectively use Facebook advertising tools to achieve your business goals. You'll learn about topics such as campaign planning, target audiences, ad creation and measurement. 

The program is ideal for marketing professionals who want to add Facebook expertise to their skill set.

3. HubSpot Inbound Marketing Certification 

The HubSpot Inbound Marketing Certification Program is designed to teach you the ins and outs of inbound marketing methodology. You'll learn how to attract visitors, convert leads, close customers and delight promoters. 

Upon completing the program, you'll receive a certification from HubSpot that will showcase your new skill set to potential employers.

4. Hootsuite Social Media Marketing Certification  

The Hootsuite Social Media Marketing Certification Program will teach you how to master the art of social media marketing. You'll learn how to create and execute effective social media strategies across multiple platforms, including Twitter, Facebook, LinkedIn and Instagram. Upon completion of the program, you'll receive a certification from Hootsuite that will make you more attractive to potential employers.

5. Copy blogger Certified Content Marketer 

The Copy blogger Certified Content Marketer Program is designed to teach you everything you need to know about creating compelling content that drives results. 

You'll learn about topics such as content strategy, copywriting, content marketing funnel and distribution channels. Upon completing the program, you'll receive a certification from Copy blogger that will make you more attractive to potential employers. 

6. The Digital Marketing Institute's Professional Diploma in Digital Marketing 

The Digital Marketing Institute's Professional Diploma in Digital Marketing is a comprehensive program that covers everything from social media marketing to email marketing to web analytics. 

The program includes both online and offline coursework, as well as a live project where you'll put your skills to the test. Upon completion of the program, you'll receive a professional diploma that will make you stand out from the crowd when applying for jobs or pitching clients.

Conclusion: 

If you're looking for a way to give your career a boost with a digital marketing certificate, there are plenty of great programs out there that can help you get the skills and knowledge you need to succeed in this fast-paced and exciting field. 

Learn about SEO:  Optimize Your Search Campaigns

Search engine optimization, or "SEO" for short, is the process of optimizing your website and its content to rank higher in search engine results pages, or "SERPs." By optimizing your site for search, you can increase your visibility, drive more traffic to your site and ultimately boost your business. 

But how do you go about optimizing your search campaigns for greater success? Read on to find out!

1. Do your research.

Before you can optimize your site for search, you need to know which keywords to target. This requires doing some research into what terms people are actually searching for when they are looking for businesses like yours. There are a number of different tools you can use to do this research, such as Google AdWords Keyword Planner and Moz Keyword Explorer. Once you have a good list of targeted keywords, you can start incorporating them into your site's content.

2. Make sure your site is mobile-friendly. 

In today's world, it's absolutely essential that your website be accessible on all devices, including mobile phones and tablets. More and more people are using these devices to access the internet, so if your site isn't mobile-friendly, you're likely missing out on a lot of potential traffic. 

Luckily, making your site mobile-friendly is relatively easy; simply design it using responsive design principles or use a mobile-friendly WordPress theme.

3. Use social media to promote your site.

Social media is a powerful tool that can be used to promote just about anything, including your website. Make sure you're regularly sharing links to your site's content on social media sites like Facebook and Twitter. You should also take advantage of social media advertising platforms like Facebook Ads and Twitter Ads to drive even more traffic to your site.

4. Implement Google Analytics tracking code on your site.

Google Analytics is a free service that allows you to track the traffic coming to your site. By adding the Google Analytics tracking code to your site, you can collect data on things like where your visitors are coming from, what pages they're viewing, how long they're staying on your site, and much more. This information can be extremely valuable in helping you optimize your website for better results. 

5. Monitor and track your results.

Once you've implemented all of the above tips, it's important to regularly monitor and track your results to see how well your efforts are paying off. There are a number of different tools you can use for this purpose, such as Google Analytics (again), Crazy Egg, and HotJar. By periodically checking in on your progress, you can make sure that your optimization efforts are having the desired effect and adjust course if necessary. 

Conclusion: