Footy!

WEEK 11 Social media and Traditional media

Just a shower thought, if TV/video “killed the radio star” Social Media killed the TV?

Social media is more accessible, there is more variety, watch what you want and when you want, however BOTH STILL HAVE ADVERTISEMENTS! There is no escaping the ads!

WEEK 10 

- Tutorial for Social Media class find a player who got it wrong with their use of social media use - that is, they have come under fire for something they posted, tweeted etc.

what was the tweet about - In 2010 Jason Akamanis famously wrote about his opinions on that he believed homosexual players should stay in the closet, as he did not believe football culture was at that time ready to fully accept them.

What was the Reaction? -  Numerous people spoke out against his opinion, The Western Bulldogs was worried about the negative publicity and suspended him two matches for not coming to them before having it published.

General characteristics, feeling or impression

Brand personality 

Linkages between characteristics and feelings/emotions 

Content needs to be creative, interesting, engaging and valuable. Content is king, developing content is a huge focus area for sporting area for sporting organisations and social media marketers.   

Week 4 Social Media as a Marketing tool to promote businesses 

1.Facebook 2. Linkedin 3. Instagram So consider using linkedin to promote your business over the big guns on social media Or making a tiktok :D

Week 3 - Engagement on Social Media 

This week we talked about engagement on social media, it is aimed to reach as many people as possible via social media and then change them into engagements which leads to trust and results in action/purchases. High level of engagement means more return into the organisation and you do this with quality content ‘CONTENT IS KING’. 

Sport in its ability to produce emotions,personal feelings, unique outcomes, cooperation, and competition and sport communications are generally interested and engaged with their favorites teams/clubs and have a positives view of them. 

So, although they have less physical access to the club, it is vitally important that they remain engaged and that they feel part of the club’s community.  

Social media performs two vitally important functions 1) to develop grow and engage the online community (fans, members, community…)

Social Media is all types of sharing of knowledge, information and opinions using a web based application to communicate. Some notable stats 

- about 96% of Australians are active on Social Media 

-87% smart phone penetration, 76% for laptops, 59% for tablets and 52% for desktop computers

-60% of Australians use the internet at least more than five times a day 

-59% use social media first thing in the morning, 61% being the highest in the evening