What makes a Shopify store great and successful?
A Shopify store should be equipped to look pretty good right out of the box. This both means that it’s simple to put up a beautiful storefront and you are competing with similarly lovely looking stores.
So, the bar for what sets you apart from the competition has been raised (assuming they also have a Shopify store).
What makes a Shopify store great isn’t just one thing. It is multifaceted and depends on your particular customer base. One thing is for sure: you need to be more visible and enticing than your competitors.
While your target market may be unique to your vertical, there are many site improvements that any customer will appreciate.
A unique and striking storefront. The fact is that ugly sites don’t inspire people to stick around. Many brands have moved toward minimal and modern design aesthetics, moving beyond the standard #Shopify themes available and utilizing a powerful page builder for a totally customized storefront.
Stunning photography. Really great stores have incredible imagery to go along with that freshly designed site experience. You want to represent your amazing products in the most flattering (and descriptive) way from a shopper’s first visit to the site all the way to when they click that buy button.
Responsive shopping experience. Shopping happens wherever people are, whether on their laptop at home or out and about with their mobile device. If your site isn’t optimized for the mobile experience, you are losing out on sales.
Quick loading pages. Humans are impatient creatures. If a page doesn’t load fast enough, we’ll just go elsewhere. In fact, conversion rates drop 4.42% each second in the first five seconds of loading. So, the faster your site loads, the better your conversion rate will be.
A significant influx of traffic. You can’t expect conversions if you don’t have enough traffic to convert. Through a great #SEO strategy and a strong social media presence, you can start to drive all that amazing traffic to your store.
Powerful integrations. A store on its own can go a long way but integrations can bring it over the line with additional functionality that makes the customer experience better and the store owner’s experience easier. Shopify apps can help you manage your email marketing, implement customer loyalty programs, utilize social proof, help with customer support, and so much more.
Free shipping! The power of this offer is undeniable. Even if the final cost ends up being the same (or more), shoppers do not want to pay for shipping. A whopping 73% of consumers said that free shipping greatly impacts their decision to buy.
Descriptive product pages. You have to understand what your online store is replacing—the in-person shopping experience. In the store, shoppers can pick up a product, look at it from all sides, get a feel for texture. You have to do that with only photos, videos, and detailed descriptions. If they fully understand what they are buying, they are less likely to return it. So, be descriptive!
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