Opps

Sharovarshchyna:

Cheap, thin fabric, often glossy. Eye-straining red + white colour combination. Large and very vibrant flowers on the clothes, sometimes glued on. Generally very saturated colours, plastic-looking flower crowns that have no usage in traditional rituals or holidays. Often very low in details, minor accessories like a single necklace. Men often depicted wearing vibrant red boots (symbol of femininity? most of the time brides would wear those). Has nothing to do with Ukrainian heritage. A caricature, theatrical costume popularized in the late 19th century, later endorsed during the soviet era, when russification was especially violent, and only the "correct" showcasing of Ukrainian things wasn't persecuted. Still used by Ukrainians as a scenical costume for the very purpose it was created - because it's cheap, and easier to dance in.

"Sharovarshchyna" comes from the word "sharovary" which is the name of the stereotypical loose Cossack pants

Traditional Ukrainian costume:

Mostly muted colour scheme. Dark red, black and white often used as dominant colours, with details of other tones with higher saturation. Many elements vary depending on the region and occasion. Typically linen or thick cotton fabric. Detailed decorative embroidered elements have spiritual and symbolic meanings. Flower crown-like headwear worn by women during holidays and ceremonies (like weddings). Decorative tassels and fringe are often used on sleeves, hems, and headpieces to add texture and flair.

Also! Aprons, scarves, sashes, belts, and a lot of different headwear! (⁠っ⁠.⁠❛⁠ ⁠ᴗ⁠ ⁠❛⁠.⁠)⁠っ

edit: for additional context, the second picture showcases wedding crowns and hats

Also some bonus examples of modern Ukrainian ethno-fashion ↓