Endless Entertainment Blog

NEW BLOG! Endless attended Catalyst Week in downtown Las Vegas last week to work with other like-minded entrepreneurs and leaders and to learn more about the Downtown Project. Find out more about our experience here!

Endless Attends Catalyst Week in Las Vegas

NEW BLOG! We took a look at the good and the bad of the LA-based FYF Fest this year.

FYF Fest 2014 - The Good & The Bad

NEW BLOG! The iconic Hollywood Bowl hosted star-studded tribute concerts to commemorate The Beatles' original LA invasion 50 years ago

Hollywood Bowl Hosts The Beatles' 50th

Don't know what a gobo is or how to use it to make your event awesome? No problem! We've got you covered!

How to Use Gobos to Create a Unique Event Experience

What do you think about the new, popular trend to capture video using drones at events? Do you like it or do you think it is distracting?

Drones Give Events a New Perspective - Endless Entertainment

NEW BLOG! How to Use Gobos to Create a Unique Event Experience

How to Use Gobos to Create a Unique Event Experience

Want an awesome event? Strapped for cash? Check out these easy to follow tips to keep your event costs down without sacrificing anything!

Little Known Ways to Save Big On Your Events - Endless Entertainment

Nike and AKQA built a full-sized responsive LED basketball court in China. Check out some videos, photos, and more at this link!

LED Basketball Court Helps Train Young Players - Endless Entertainment

Event feedback is critical in improving your events and improving your client experience. Find out more about how to obtain and use this incredibly useful information!

Event Feedback: How to Get It, How to Use It

Give your event a shot of energy using "5 Ways to Create Fresh Perspectives at Your Next Event" and other recent articles that we loved!

Einsteins' Favorites: Fresh Event Perspectives, 5 Event Fears, and Elation Lighting at Comicon -...

Hello! Happy Friday. We are very excited to announcement we have moved to a new website and blog!  We have a brand new website and blog!! Please update your bookmarks and RSS feeds! Our new RSS feed is: helloendless.com/feed.

At Endless Entertainment, we believe music is a huge part of your event experience! Because we believe this we wanted to bring you the latest and greatest in music for you to enjoy. This list is straight from DJcity, these were their most popular songs from February 2014. We expect these to be some of the biggest hits of 2014!

Top 50 Tracks - February 2014

1. Major Lazer ft. Pharrell Williams - Aerosol Can

2. Beyonce - Get Me Bodied - Mayeda Twerk Remix

3. David Guetta ft. Skylar Grey - Shot Me Down

4. Jennifer Lopez - Girls

5. Zedd ft. Matthew Koma & Miriam Bryant - Find You

6. DJ Rapture ft. Lil Kee - S.I.R. (Shake It Right)

7. Tujamo - Hey Mister

8. Ester Dean ft. Chris Brown - Drop It Low - Knocksquared Twerk Remix

9. Steve Aoki & Autoerotique vs Dimitri Vegas & Like Mike - Feedback

10. Disclosure ft. Mary J. Blige - F For You - Mary J. Blige Remix

11. Kid Ink ft. 2 Chainz, Juicy J, Chris Brown, & Trey Songz - Show Me Remix

12. Dillon Francis & DJ Snake - Get Low

13. IamSu ft. 2 Chainz & Sage The Gemini - Only That Real

14. Panjabi MC - Beware Of The Boys - Lookas & Dirty Audio Twerk Remix

15. Dillon Francis & DJ Snake ft. Lil Jon - Get Low - Tall Boys Hype Edit

16. Tre Nyce - Hot Girl

17. Afrojack ft. Wrabel - Ten Feet Tall

18. Beyonce ft. JAY Z & Kanye West - Drunk In Love - Kanye West Remix

19. YG ft. Lil Wayne, Meek Mill, Nicki Minaj, & Rich Homie Quan - My Hitta Remix

20. Bassjackers - Crackin' - Martin Garrix Edit

21. New World Sound & Uberjak'd - Shakedown

22. Kid Ink ft. Chris Brown & Tyga - Main Chick Remix

23. David Guetta ft. Skylar Grey - Shot Me Down - Tall Boys Short Edit

24. Sisqo - Thong Song - Tall Boys Twerk Remix

25. Wiz Khalifa - We Dem Boyz (Hol' Up)

26. Future ft. Pharrell, Pusha T, & Casino - Move That Doh

27. The Outhere Brothers - Boom Boom Boom - Kastra Remix

28. Martin Garrix & Firebeatz - Helicopter

29. Elijah Blake ft. Rick Ross & The Game - Sing For Me

30. Young Money ft. Nicki Minaj - Lookin' Ass

31. Zedd ft. Matthew Koma & Miriam Bryant - Find You - Tall Boys Short Edit

32. Chuckie - Dirty Funkin' Beats

33. Bingo Players - Cry (Just A Little) - Spryte Sol Bootleg

34. Lenny Kravitz - Are You Gonna Go My Way - Merk & Kremont vs Toby Green 2014 Remix

35. Dr. Dre ft. Eminem - Forgot About Dre - Kronic & Dimatik Bootleg

36. Imagine Dragons ft. Kendrick Lamar - Radioactive Remix

37. Ice Cube - You Can Do It - DJ Technique & DJ Mike D Twerk Remix

38. Avicii ft. Salem Al Fakir - You Make Me - Diplo & Ookay Remix

39. W&W - Bigfoot

40. Ludacris ft. Wiz Khalifa, Jeremih, & Cashmere Cat - Party Girls

41. Beyonce - Drunk In Love - Diplo Remix

42. Katy Perry ft. Juicy J - Dark Horse - DJ Mike D Mix

43. Black Sheep - The Choice Is Yours - JayCeeOh, Compose, & Kowai Kowai Pick It Up Remix

44. Mack Wilds ft. French Montana & Mobb Deep - Henny Remix

45. Pharrell - Happy - Davey B 130-160 Transition

46. Duck Sauce - Mondo

47. Beyonce ft. JAY Z - Drunk In Love - DJ Midnight Love You Down Acap Intro

48. Clyde Carson - Bring 'Em Out

49. IamSu ft. 2 Chainz & Sage The Gemini - Only That Real - DJ Smerk Break Intro

50. DubVision & Firebeatz - Rockin'

In a world dominated by Facebook and Twitter, Pinterest has proven itself to be an unlikely social media giant. More than 11.7 million unique visitors came to the site within its first two years on the net, and its popularity has only grown from there. And while it clearly provides a useful tool for everyday Internet users — virtual pinboards where you can organize interesting crafts, recipes and workout ideas that you find while surfing the web — it also has value for businesses.

As an event planner, you certainly have to be creative and organized – two traits that clearly align with Pinterest’s. There’s much more that an account on this social media site can do for you, though. Check out the four tips below that will help you grow your event planning business with the help of your online pinboards.

Find Your Inspiration

Lighting can make or break your event experience. If the lights are too bright your event may seem stark and cold. If your lights are too dark guests may miss important elements of your event and design. Well placed lights can create ambience at your event. Great lighting will allow you to get more impact from other items such as floral arrangements and other decor. You can also use lighting to direct your guests attention to events going on within your event, or to grab their attention.

Uplighting At Your Event

In today’s marketing you cannot expect to just create an event and magically people will come. With the amount of events people are asked to attend increasing, people have to be choosy with their time and only go to the best events. Promoting your event is key to bringing guests to your event. You need to build a strong promotional campaign for your events to ensure they are a success and attendance is high.

A lot of planners are afraid of promoting their events because they are not sure where to even begin, or feel it will be an expensive endeavor and are not sure what avenue of promoting will be successful.

Before you begin promoting your event you will need professional promotional material. To make sure your promotional material matches the quality of your event and brand we suggest hiring a graphic designer to make your marketing materials. Make sure all designs and images used reflect what your event will be like and match your event in quality to set expectations.

Once you have your materials made, start promoting! It is never too early to begin promoting your event. The more people you make aware of your even the more likely word will spread which will increase the potential amount of attendees.

Promoting Your Event on Facebook.

Facebook is a great cost effective way of promoting your event. You can use it to get the word out about anything from a small event to a large convention. It is a fast way to spread the word. However, you cannot just expect to post an event and have people show up. You will need to work on social media to make this happen.

The key to a successful promotion on Facebook or any social media is to make it shareable. Hold contests such as giving away tickets to your events. To enter the contests require contestants to “like” and “share” your post. The more people that interact with your post the more Facebook edgerank will allow visibility, allowing more people to see it! Always be sure to check Facebook's contest rules to before holding a contest.

You can also pay to advertise your event on Facebook to spread the reach. If you do this, be sure to target your audience to your target market or else you will be advertising to irrelevant people.

Create an Event Hashtag.

A hashtag on Instagram, Twitter and even now Facebook is a great way to generate a buzz around your event. If you decide to go this route and create a hashtag for your event, which we strongly recommend, make sure everyone knows what the official hashtag is! Often people do not make it clear what the correct hashtag is which leads to a few variations and no strong presence on any social media. Put your hashtag EVERYWHERE! Even ask speakers, performers and staff at your event to use the hashtags on their promotional materials, and tweets. If you use a hashtag right you will see more engagement before, after and during your event. Make it clear, share it often!

Create A Email Newsletter For Your Event.

An email newsletter is a fantastic way to stay in touch and promote your events. Email newsletters are much more likely to be seen by your prospects because they are guaranteed to go directly to their email. Once people opt into your email newsletter you can update them with exciting news and announcements to keep them excited about the event. You can also use this newsletter to announce next years event to past attendees. Always remember this years attendees are your best customers for next year so keep them in the loop about any future events.

Before you create an email newsletter be sure to familiarize yourself with CAN-SPAM Laws to make sure you are doing everything legally as the fines are hefty for breaking the law.

We hope this article has helped open your eyes and guide you on successful ways to promote your event!

Events and exhibitions, trade shows and conferences; all of these are ways to get your brand and business noticed. Preparing for them isn’t just as simple as booking your ticket and crossing your fingers that the leads will come to you.

Any marketer and business person should know that “failing to prepare, is preparing to fail”. The same can be said for events. Whether you’re exhibiting at a B2C trade show, planning a talk at a B2B conference, or preparing for a trade show; there are 10 simple steps you should follow to ensure you are ready for success:

1. Do your research

Event marketing can sometimes feel like being back at school. Brands and businesses jumping on the proverbial bandwagon and attending expos because the “cool kids” – or in this case your competition – are going.

It’s important that you do prior research before heading to any event – both as an exhibitor or a guest – to identify the key benefits for you. Read blogs and view videos from past events, take a look at the visitor and exhibitor lists, and check up on social media.

2. Identify your goals

Safety is usually not the result of luck. In order to have a safe event you need to make preparations in advance. It is important to have a process to make the event as safe as possible.

There are a lot of variables when holding an event. A lot can go wrong when large crowds come together and having something go wrong it is the last thing you need or want to happen during your event. Below are some items and points you need to consider when planning an event to ensure safety of all attendees.

Cables and Wires

Cables and Wires need to be secured at events. This is a non-negotiable. All cables on the floor at your event should have a cable ramp. If you do not secure your cables and wires you run the risk of guests tripping and hurting themselves on the cables. This could result in a potential lawsuit that could have been avoidable.

Highly Trained Professional Staff

When putting together events there are a lot of elements that go into the production and execution. Staff will be setting up large structures, lifting speakers into the air, and suspending lights from hanging structures. There are so many variables in event production. Because of this there are many elements that can go wrong. If you do not have a properly trained professional AV and Production team it is more likely elements of your event will go wrong and peoples safety could be at risk.

At Endless Entertainment one of our core values is safety. Because of this we have weekly staff event training where we make sure our stagehands, lighting technicians, sound technicians and event managers are up to and exceeding the industry standards.

Crowd Management

When creating a safe event you need to choose a knowledgeable venue. Make a checklist of questions to ask the staff prior to booking the venue. Ask if they have evacuation plans, emergency plans, and plans for power outages. They should be able to answer all your questions in terms of event safety and crowd management. Talking to your venue and making sure plans are in place for emergencies will help you be confident the venue and staff will be able to perform the day of your event.

When your event is large enough it is also a good idea to seek outside help from a professional event security service. They will have everything from event security staffing to fencing for your event. When selecting a security service for your event make sure that the staff has been trained in CPR and emergency services and is licensed and bonded.