harmeetkala

Retail event at wholesale account featuring Walt Frazier. 

Produced web series, that was hosted by Fab 5 Freddy Featured interviews with Ricky Powell, Dr. Revolt, Pop Master Fabel and Walt Frazier

Partnered with renowned NYC streetwear brand 10DEEP and Heineken for a holiday party featuring Kid Cudi and the the large PUMA Clyde Shoe. 

PUMA City is a mobile retail and event environment created out of shipping containers. During the Volvo Ocean Race, PUMA City was based in Boston's harbor for a month and featured a diverse collection of weekly events. 

Nike, Converse and Jordan Brand came together to present the World Basketball Festival. I managed the takeover at Rucker Park, specifically the digital content tent where participants copied their favorite basketball player's move and were able to take a poster of their move home.

Project lead and creative direction for PUMA's title sponsorship of the Gumball 3000 rally.

Launched Nike's House of Hoops retail collaboration with Foot Locker. The first event was in Miami and featured Lebron James and DJ Mick Boogie.

Celebrating PUMA's 60th birthday with events at PUMA retail stores and in venues across the country. Lady Gaga headlined San Francisco and The Bravery in Chicago. 

Stoked Mentoring is a non-profit organization that empowers inner city youth through building skateboards, snowboarding and surfing. I taught inner city high school kids important life lessons through skateboard building and how to build a skateboard brand from scratch. 

Developed cultural marketing strategy for Red Bull Music Academy's return to NYC.

8 directors shot 8 short films based on "The American Character". The films were debuted in refurbished shipping containers in strategic locations in NYC. 

Worked with stylist to develop looks and secure models. Also provided music direction and DJ talent for the event. Featured an emerging Chrissy Teigen, Fab 5 Freddy and DJ ATRAK

Worked with PUMA sales and product teams to secure strategic styles for seeding at SXSW. Provided creative direction and event management prior and during the event. 

Developed cultural marketing strategy for NARS collaboration with the Andy Warhol Foundation. 

Developed music strategy for Ciroc events during Howard University's Homecoming.

Developed cultural marketing strategy for the launch of Adult Swim's new animated series.

Hot Import Nights combines music, cars and models and throws in a nightlife atmosphere. I was account and creative lead.