Guilherme Marconi

The framework in this article is not mine. It is from the excellent minds of Robert Rose and Carla Johnson and found in their book " Experiences: The

Thomas Kolster: "Ninguém gosta de se relacionar com pessoas que não dão a mínima para os outros. A gente se aproxima de quem gosta da gente. Com as marcas, é a mesma coisa".

Executivos de Itaú e Heineken falaram sobre a construção de conteúdos pelas marcas

Dani Cachich, VP de Marketing da Heineken, fala sobre alinhamento global versus ousadia local, mídia tradicional versus novas mídias, storytelling versus storydoing - entre outras questões fundamentais para gestores de marcas

Content marketing's biggest flaw is really a tremendous opportunity for brands to think about how storytelling connects to business objectives.

You wouldn't go to a tailor without knowing your pant size. So why are brands buying content marketing solutions without knowing what they want?

There's a reason that a compilation video of dogs not wanting to take baths has over 100 million views on YouTube.

Video produzido pela empresa Box 1824 e que explica a evolução do consumo no mundo contemporâneo.

If you're looking to take your social media game to the next level, these charts are sure to help.

Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.

[mks_dropcap style="letter" size="52" bg_color="#ffffff" txt_color="#333333"]B[/mks_dropcap]randing é um assunto injustiçado, coitado. Tachado de complexo além do que é, de fato. Que ironia: o Branding tem u...