~ Art and Architorture ~

Architecture has become strangely vulnerable to fashion.

A few weeks of extreme heat in Europe, and my LinkedIn feed has turned into an endless parade of green walls, rooftop forests, potted trees, urban cooling, CO₂, air conditioning issues, energy consumption, and governments supposedly failing to act.

Six months ago, the climate was... the same.

The only thing that changed was the weather and the algorithm trend.

This isn't a change in knowledge.

It's a change in attention.

Every few months, the profession discovers a new moral imperative.

Everyone rushes to post about it.

Then, just as quickly, it disappears, replaced by the next fashionable cause.

The cycle repeats.

Most of these posts achieve one thing very effectively: they make the author feel involved.

They make the reader feel virtuous.

They rarely change a single square metre of the built environment.

Buildings are not improved by trending topics.

They are improved by architects showing up every morning, listening to their clients, resolving constraints, balancing budgets, coordinating engineers, and making thousands of intelligent decisions over months, sometimes years.

Architecture is a discipline, not a news cycle.