Grazitti Interactive

In a fast-paced business environment, it is essential to adapt to technology that offers effective business solutions.

For instance, analytics platforms help you operationalize analytics.

Google Analytics and Adobe Analytics are two popular analytics tools enabling businesses to analyze digital performance.

In this blog post, you’ll learn how you can leverage these platforms for digital success. Let’s dive in!

Introduction to Google Analytics

Google Analytics (GA) helps you track and understand customer behavior.

It enables you to understand user experience and device functionality, and mold marketing strategies by deriving actionable insights.

GA helps you maximize the impact of marketing efforts by providing you:

a. Actionable Insights to Increase ROI b. Improved Understanding of User Behavior c. Targeted Marketing With First-Party Data d. Opportunities to Invest in Effective Content

Ever since its launch, ChatGPT has taken the world by storm. It is believed that the AI-powered chatbot can transform the digital marketing industry.

Whether this is truth or hype – time will tell. Nonetheless, here’re our two cents.

ChatGPT – An Incredible AI Chatbot

ChatGPT is a generative AI tool that uses natural language processing (NLP) to provide a real-time response to queries.

GPT stands for Generative Pre-trained Transformer. It is a language model that is trained on a massive dataset comprising social media posts, articles, blog posts, and even books, to learn the structure and patterns of the human psyche.

Thanks to its deep learning capabilities, it is able to understand and provide dynamic and rich human-like responses to queries.

Data is the fuel to your digital marketing engine. So, making sense of the massive amount of data available is key for fast-scaling businesses.

But let’s face it: Marketing, today, extends well beyond the bounds of a website.

So, just using a web analytics solution simply doesn’t cut it. You need more comprehensive solutions that can track your business’s overall performance to optimize results.

And for this, combining your digital marketing with data analytics is the way to go.

In this blog post, we’ll dive deep into the role of data analytics in digital marketing and how it can help businesses deliver cohesive customer experiences that drive ROI.

What Is Data Analytics?

First things first, data analytics is the transformation of raw data into insights. Data analytics tools help businesses understand what customers are doing, why they are doing it, and how their behavior can impact various business processes.

As search engine optimization (SEO) continues to evolve, there is an increasing demand for innovative tools and technologies that can help businesses stay ahead of the curve.

One such technology is ChatGPT, a powerful language model that can generate high-quality content and respond intelligently to customer queries.

While ChatGPT has the potential to revolutionize the SEO field, it is important to remember that human collaboration is still essential to achieve optimal results.

Understanding ChatGPT: What Can You Do With It?

To put it simply, ChatGPT is a natural language processing (NLP) tool driven by AI technology that can have human-like conversations and assist in various tasks.

For SEO in particular, it is a valuable tool for keyword research, content creation, optimization, and more. It helps generate high-quality content that is both SEO and user-friendly to boost website’s engagement and SERP rankings.

An effective eCommerce SEO strategy is a must-have for online businesses.

It not only helps your business rank higher on search engines but also attracts quality prospects and converts them into loyal customers.

However, SEO keeps evolving. To hit the right spots and stay on top of your game, you’ll need to constantly upgrade your eCommerce SEO strategy.

An effective way of doing this is to keep an eye on the latest trends and embrace them.

Leveraging the right trends will help you easily scale your SEO and maximize ROI without stretching your resources.

This blog post discusses the top 6 eCommerce SEO trends that will help you take your eCommerce business to the next level.

6 Best eCommerce SEO Trends To Follow

1. Optimize for Voice Search

However, ranking for voice search is not an easy task. Devices that enable voice search tend to list only one-three top results for a given query.

To land that spot, you need effective voice search optimization.

Here’s how you can enhance your voice SEO:

Target question keywords and long-tail keywords

Use conversational language

Prioritize local SEO

Utilize schema markup

Optimize for mobile

Capture featured snippets on Google

Ensure quick loading of your website

Good marketing is like oxygen. It keeps your business breathing by letting potential customers know it exists.

But in today’s rapidly evolving business ecosystem, getting this oxygen is becoming increasingly difficult.

Between creative demand, resource constraints, and keeping up with change, marketers often feel suffocated and end up scrambling to develop an effective strategy.

However, more often than not, the problem lies with your marketing approach.

You see, in marketing, there is no one size fits all. Depending on your target audience, your marketing method has to vary.

For instance, marketing to individual customers and marketing to businesses are two completely different things and require their own set of techniques.

Hence, there exist separate domains — B2C (Business-to-Customer) and B2B (Business-to-Business) Marketing.

In this blog post, we’ll dive deep into B2B marketing and discuss how it differs from B2C marketing, top B2B marketing strategies, and emerging trends to help you develop the best B2B marketing plan.

Digital marketing is ever-evolving. To survive and thrive in the industry, you need to keep up with the latest developments.

Staying updated with market statistics will help you create an effective business strategy.

It will enable you to understand how to allocate resources and where to look for new opportunities. Statistics are also an indication of trends and areas of growth.

At Grazitti, we’ve curated and categorized a list of digital marketing statistics for 2023 to help you make the most of industry developments and trends.

Search Engine Optimization Statistics

Search Engine Optimization (SEO) helps you rank high on search results and improve online presence. It involves elements ranging from conversion rate optimization (CRO) to optimizing for organic, mobile, and voice search, as well as eCommerce.

Conversion Rate Optimization (CRO)

Conversions are a top priority in digital marketing. Here is the average conversion rate for businesses by website, device, and channel. Average Conversion Rate by Website:Distribution PointAverage Conversion RateAverage Websites2.35%Top 25% of Websites5.31%Top 10% of Websites11.45%

(Source: Meetanshi) Average Conversion Rate by Device:DeviceConversion RateMobile2%Tablet3%Desktop3%

Average Conversion Rate by Marketing Channel:ChannelConversion RateThought Leadership SEO2.1%Google Ads (PPC)0.7%Facebook Ads1.1%LinkedIn Ads0.8%LinkedIn Organic2.2%Email Marketing1.3%Webinars0.9%

(Source: First Page Sage)

The #1 result on Google SERPs has a click-through rate of 27.6% on average. (Backlinko)

Website conversion rates drop by an average of 2.11% with each additional second of loading time. (Portent)

The global average eCommerce conversion rate across all sectors is 2.1%. (Statista)

The click-through rate for the top-ranking search result decreases from 8.17% on desktop to 6.74% on mobile devices. (SEOClarity)

Only 17% of marketers A/B test landing pages to improve conversion rates. (HubSpot)

Organic Search

B2B and tech companies generate 2x more revenue from organic search as compared to other channels. (BrightEdge)

https://www.grazitti.com/wp-content/uploads/2023/01/Screenshot-Blog-The-Ultimate-list-of-Digital-Marketing-Stats-for-2023-Blog-image-1.jpg

90.63% of pages do not get organic search traffic from Google. (Ahrefs)

The first five organic search results on the first page of SERPs account for 67.6% of all clicks. (Zero Limit Web)

33% of eCommerce visits are generated through organic search. (Statista)

49% of marketers say organic search has the best ROI for any marketing channel. (Search Engine Journal)

Updating existing content can increase organic traffic by 111.3%. (Safari Digital)

Mobile Search

Mobile search has surpassed desktop search among users. Here’s a breakdown of mobile search across different industries.

https://www.grazitti.com/wp-content/uploads/2023/01/Blog-The-Ultimate-list-of-Digital-Marketing-Stats-for-2023-Blog-image-2-2.jpg

Mobile devices account for 63% of organic search. (Statista)

30% of pages that appear on the first page of desktop search results do not appear on the top 10 results of mobile search. (Smart Insights)

72.6% of internet users will access the web solely via smartphones by 2025. (CNBC)

Medium-tail keyword searches are used above average on mobile phones, while long-tail keyword searches are used more on desktop. (Sistrix)

34.4% of mobile search results get no clicks. (SparkToro)

65% of consumers begin their journey via mobile search and browsing. (Yotpo)

Voice Search

40% of adults use voice search daily. Here’s a breakdown:

https://www.grazitti.com/wp-content/uploads/2023/01/Screenshot-Blog-The-Ultimate-list-of-Digital-Marketing-Stats-for-2023-Blog-image-3.jpg

Voice search is the 2nd most popular channel for mobile search, with 20% of searches made every day. (Google)

58% of consumers use voice search to find local business information. (BrightLocal)

75% of US families will own a smart speaker by 2025. (Voicebot)

The number of global voice assistants will reach 8 billion by the end of 2023. (Statista)

eCommerce

There are currently over 24 million eCommerce websites worldwide. (WPForms)

218.8 million customers are expected to shop online in 2023. (Insider Intelligence)

95% of all purchases will be through eCommerce by 2040. (Nasdaq)

93.5% of global internet users have purchased products online. (OptinMonster)

Overseas retailers account for 57% of all online purchases. (Logistyx)

65% of online shoppers prefer to buy products with content written in their native tongue. (CSA Research)

Boost website SEO with a complimentary digital marketing audit.

Content Marketing Statistics

Content marketing helps increase brand awareness and engagement by delivering the right message at the right time. It includes the strategic creation and distribution of written, audio, and visual content that resonates with the target audience.

Blogging

Millions of blog posts are posted every day across billions of websites. Here’s a breakdown:

DurationNumber of Blogs PostedEvery Day7.5 MillionEvery Week52.5 MillionEvery Month225 MillionEvery Year2.73 Billion

(Source: Demand Sage)

There are currently more than 600 million blogs on the internet. (GrowthBadger)

An ideal blog post has a word count of 1760 – 2400 words. (Hook Agency)

Content creation costs 62% less than traditional marketing and generates 3x more leads. (Web Tribunal)

65% of content marketers say blogs are their most-used format. (MarketingBuddy)

Only one-third of bloggers regularly check their blog’s traffic analytics. (Statista)

Content Strategy

64% of the most successful B2B marketers have a documented content marketing strategy. (Content Marketing Institute)

81% of marketers view content as a core business strategy. (CMI)

70% of marketers regularly invest in content marketing. (HubSpot)

51% of businesses investing in content marketing publish content daily. (The Manifest)

Over 60% of marketers measure the success of their content marketing strategy through sales. (HubSpot)

Audio Content

81% of listeners have taken action after hearing audio ads during a podcast. (Spotify)

There are currently 2.4 million podcasts and 420 million listeners globally. (Demand Sage)

16% of marketers have invested in audio chat rooms such as Clubhouse and Twitter Spaces. (HubSpot)

The average listener spends 16:14 hours a week listening to online audio. (Infinite Dial)

The most important considerations for hiring a voice actor for audio content are:

https://www.grazitti.com/wp-content/uploads/2023/01/Blog-The-Ultimate-list-of-Digital-Marketing-Stats-for-2023-Blog-image-5.jpg

Video Content

80% of people prefer video over written text. Here’s a breakdown of their preferences:

https://www.grazitti.com/wp-content/uploads/2023/01/Screenshot-Blog-The-Ultimate-list-of-Digital-Marketing-Stats-for-2023-Blog-image-4-1.jpg

85% of marketers say video is an effective way to get attention online. (Animoto)

Over 90% of people discover new brands or products on YouTube. (Google)

49% of marketers say video has helped them reduce support calls. (Wyzowl)

64% of marketers find videos to be the most difficult content to create. (OptinMonster)

Social Media Statistics

Social media is a powerful tool for boosting brand visibility and engagement. While there are many social media platforms you can tap into, it’s best to focus on those where your target audience is present.

LinkedIn

LinkedIn has more than 875 million users worldwide. (LinkedIn)

4 out of 5 LinkedIn users impact business decisions. (LinkedIn)

30% of a brand’s engagement on LinkedIn comes from its employees. (LinkedIn)

Marketers see up to 2x more conversions on LinkedIn. (LinkedIn)

40% of B2B marketers say LinkedIn is the most effective channel for driving high-quality leads. (LinkedIn)

Twitter

Twitter’s user count is expected to grow to 335 million in 2023. (eMarketer)

Over 500 million Tweets are sent every day. (Internet Live)

Twitter users generally have a higher income. (Pew Research)

53% of Twitter’s audience is more likely to be the first to purchase new products. (Twitter)

Twitter’s CPM is the lowest out of all major platforms. (Statista)

Facebook

There are over 2.91 billion monthly active users on Facebook. (Statista)

72% of users don’t trust Facebook to protect their privacy. (Washington Post)

People are 53% more likely to buy from a business using Facebook live chat. (Facebook)

There are 250 million Facebook Shops worldwide. (Statista)

Instagram

Instagram is the 7th most visited website in the world. (Hootsuite)

Instagram is the second-most downloaded app worldwide. (Hootsuite)

Instagram has over 2 billion monthly active users. (Statista)

58% of users get more interested in a brand after seeing it on an Instagram Story. (Instagram)

90% of Instagram users follow at least one business. (Instagram)

TikTok

TikTok has been downloaded 3.5 billion times worldwide. (Visual Capitalist)

TikTok has the highest social media engagement rate per post. (Social Insider)

63% of successful TikTok ads communicate their message right away. (TikTok)

TikTok ads reach around 885 million people. (DataReportal)

80% of trending TikTok videos have some kind of music. (Invideo)

50% of TikTok users have bought something after watching a TikTok live. (TikTok)

Snapchat

Snapchat has over 319 million daily active users. (Statista)

59% of U.S. users check Snapchat daily. (Pew Research Center)

Snapchat’s users have over $4.4 trillion in spending power. (Snapchat)

55% of Gen Z have ad recall after watching 0 to 2 seconds of an ad. (Snapchat)

Active users open Snapchat 30 times a day. (Tech Crunch)

Snapchatters are 2x more likely to share purchases. (Snapchat)

Maximize your social media presence with the right marketing strategy – Download Cheat Sheet.

Paid Advertising Statistics

Paid advertising helps promote your brand and reach audiences that you couldn’t with organic marketing. It ranges from PPC (Pay-Per-Click) to social ads, affiliate marketing, and influencer marketing.

PPC (Pay-Per-Click)

PPC generates 2x website visitors than SEO. (Techjury)

32% of companies use PPC to sell products directly to consumers. (WebFX)

65% of small to mid-sized businesses have a PPC campaign. (WebFX)

46% of all clicks go to the top three PPC ads. (WebFX)

Social Ads

Ad spend on social media reached over $173 billion in 2022. (Statista)

Digital ad spend is estimated to increase by 20% in 2023. (G2)

Social media advertising is the 2nd biggest market in digital ads. (Statista)

The cost of running ads on Meta has increased by 24% YOY. (Meta Investor Relations)

Instagram’s advertising reach has outpaced Facebook. (Hootsuite)

130 million social media users engage with shopping posts every month. (G2)

Affiliate Marketing

15%–30% of all advertising sales are generated by affiliate programs. (SaaS Scout)

Affiliate marketing spend is projected to grow to $9 billion in 2023 in the US alone. (Pushground)

59% of companies use influencers for affiliate marketing. (Influencer Marketing Hub)

31% of publishers say that affiliate marketing is one of their top three sources of revenue. (eMarketer)

Affiliate marketing is the most important customer acquisition channel for 20% of brand marketers. (Pepperjam)

Influencer Marketing

72% of marketers say influencer marketing provides higher quality customers. (Influencer Marketing Hub)

Influencer marketing ad spend is projected to reach $32.53 billion by 2023. (Statista)

49% of consumers depend on influencer recommendations. (Digital Marketing Institute)

97% of marketers consider Instagram to be the most important influencer marketing channel. (Shopify)

Email Marketing Statistics

Email marketing is one of the oldest and strongest marketing strategies. It helps you connect with your target audience in a personalized way and establish a convenient interaction channel.

The number of global email users is set to grow to 4.48 billion users by 2024. (Statista)

An average customer spends 10 seconds going through brand emails. (Statista)

65% of marketers globally use automated email marketing. (Demand Sage)

For every $1 spent on email marketing, marketers can get a $42 return, on average. (Litmus)

It is estimated that email marketing will generate 11 billion in revenue by 2023. (Statista)

The best days to send marketing emails based on performance are:

https://www.grazitti.com/wp-content/uploads/2023/01/Blog-The-Ultimate-list-of-Digital-Marketing-Stats-for-2023-Blog-image-6.jpg

Marketing Analytics Statistics

Marketing analytics help you gauge marketing efforts and measure effectiveness. It enables you to understand what’s working in your marketing strategy and what needs improvement to achieve desired goals.

Around 74,678,968 websites use Google Analytics. (BuiltWith)

A total of 228,737 websites use Adobe Analytics. (BuiltWith)

Chief Marketing Officers (CMOs) spend around 6.5% of their marketing budget on analytics. (Villanova University)

The global marketing analytics software market size is expected to reach $7.43 billion in value by 2027. (Grand View Research)

Marketers who use 5 or more analytics tools are 39% more likely to see an improvement in overall marketing performance. (Think With Google)

From Digital Marketing Statistics to Business Growth

Building the right marketing strategy for your business can be tricky. If you want to hit it out of the ballpark, we recommend beginning with a digital marketing audit first. A complete health check of your digital footprint will help create an effective marketing strategy that’s unique to your business and works for your success.

Want To Optimize Your Digital Marketing Strategy for 2023? Let Us Help.

“Customer experience is the new marketing battlefront.” – Chris Pemberton

In order to provide a superior experience to customers, businesses acquire relevant information to understand their experiences, as well as the buying journey.

By mapping your customer journey, you get a complete picture of how prospects and customers are interacting with your business.

However, the buyer’s journey can be complex and long, and mapping it is critical to drive an effective marketing campaign.

In this blog post, we look at effective B2B SEO strategies to enable you to drive business growth.

Let’s get started!

Which Strategies Should I Follow For Effective B2B SEO?

1. Create Detailed Buyer Personas

If you’re familiar with your target audience and their needs, you’ll be better prepared to plan marketing strategies.

Writing buyer personas in detail is crucial in order to develop a successful B2B SEO strategy.

Did you know that 44% of B2B marketers use buyer personas?

Tools such as ‘Make My Persona’ are helpful in creating detailed personas for your target audience.

Once you are done, build a phased strategy that targets different types of buyer personas.

This is because a standard approach doesn’t work for B2B SEO.

With the introduction of Google Analytics 4, an improved data collection and reporting tool, the future of digital marketing is now AI and privacy-focused. Along with new capabilities, GA4 enables users to access BigQuery for free. Initially only available to Google Analytics 360 (paid) users, BigQuery allows you to store massive datasets.

It is a key B2B sales and marketing strategy engaging specific accounts that are a good fit for your product or service. This eliminates the need to market to unqualified leads, saving time and resources.

Tag Management Systems helps collect information to send to third-party tools such as Google Analytics, Google Ads, LinkedIn, YouTube, etc.

In fact, Adobe Launch is being touted as the next-generation tag management system that empowers developers to build integrations on a robust platform.

In this blog post, we talk about the implementation process of Adobe Experience platform in detail.

Google Analytics and Adobe Analytics are two popular analytics tools enabling businesses to analyze digital performance. 

By July 1, 2023 Google will discontinue the Universal Analytics. It's high time you switch to GA4. Google has launched the GA4 with the completely new data model.

Predictive analytics has carved a niche for itself and is now making rapid strides in the world of digital marketing.

It uses data, statistical algorithms, and machine learning techniques to predict future outcomes based on historical data. By analyzing patterns in data, predictive analytics help identify trends and behaviors in an industry. These predictions provide valuable insights that are used to make better-informed business and investment decisions.

At the beginning of 2020, Google announced that its products will no longer be supporting third-party cookies to maintain the data protection requirements of the users.

By 2021, they confirmed their plans of blocking third-party cookies completely and making the use of first-party data more prominent.

Likewise, to limit data sharing with third parties, Google has brought a privacy solution called the ‘Privacy Sandbox’ for Android smartphones.

Google Analytics 4 (GA4), the latest version of Google Analytics, helps digital marketers efficiently analyze their website data.

As compared to its previous version, Universal Analytics, GA4 is a completely revamped platform and can be used for an app, a website, or both.

This blog post will help you understand data collection for the web, using Google Tag Manager and how you can accurately install and implement GA4 using GTM.