Graves Printing

GravesPrinting.com is offering 15% of all online business cards order during July 2015!   For a small business, your Business Card can be your marketing business opportunity mini flyer.  Hand them out where you do business like to tellers, retail cashiers, at your kids sports events, everywhere you go! When you stay at hotels, leave your business card. Be creative when you leave tips for maids, waitresses, waiters, hairdressers, etc. Business Cards are most effective but only when you hand them out! It's time to make your business card memorable!

To get 15% off our regular business card price apply  coupon code july15 during checkout.

Make Your Card Memorable with printing options! 5 Different Paper Selections 14Pt Gloss, 16Pt Gloss, 14Pt Uncoated, 14Pt C1S, 100# White linen

UV Coating Option Makes the cards look super glossy and protects from scratches.

Corner Rounding Option Need to stand out even more, order your cards with rounded corner

Fast Turnaround Choose from Next Day to 2-3 Day Service

100% Satisfaction Guaranteed If you are not happy, we are not either!!

Free Delivery to North Orange County! Choose Will Call and we will deliver your order to your business when it is ready!

How to place an order on www.gravesprinting.com If you have artwork ready: If you have print ready artwork then just configure the product options (like Paper, UV Coating, Corner Rounding, etc. ) and click on Add to cart and check out. You will be able to upload your artwork once your order has been placed.

Help - I don’t have any artwork! Don't worry, we will be more than happy to help you through the entire process. Just provide us with your logo (optional) and other information. Send an email to [email protected] and we contact you to get started recreating your artwork or designing some new, just for you!

GravesPrinting.com helps small business owners and company purchasers to maximize their dollars being spent by ordering online and still get a high-quality product.  Once an order is placed, you can track the order from uploading to proofing, printing and cutting and final delivery to your front door.  GravesPrinting.com offer all business products such as business cards, letterhead, brochures, flyer, postcards as well as direct mail services and digital printing for small quantities.

Creating a brochure for your business gives you something you can hand out to your customers. A brochure provides key information that a business card cannot. When designing your brochure, your first consideration should be why you need a brochure in the first place.

Are you trying to sell your product or service? Do you want a customer to contact you for a product or service? Is your sales team using this brochure during their presentations? Pinpoint your goal for distributing your brochure and tailor its design. To create a stunning piece of marketing material that stays out of the trash, keep these three tips in mind:

Keep it visual: Color brochures attract more attention and stand out. For business owners who are tight on cash, print the cover in color. Use a photograph and help your customers connect with the brochure before picking it up.  Stock photos are available online, and they can often be used more than once.

  Keep it brief: Many business owners feel remorse when they do not include every detail.  You may be thinking, “What if that one point was not made in the brochure and I lose that one customer?” Customers pick up your brochure because they quickly want to know who you are and what you do. When you write a draft for your brochure, set it aside and revisit it later. Consolidate points and cut out information you don’t need.

  Keep it classy: Some business owners try and save money by printing in-house on cheap copy paper with an old printer. The need to cut expenses is understandable. However, a quality brochure leads to a sale, and a cheap brochure turns customers away. Printing your brochure on superior glossy or matte paper gives your business credibility. (Plus, printing a nice brochure can be affordable!)

About GravesPrinting.com

Gary Graves is the Principal of the GravesPrinting.com.  GravesPrinting.com helps small business owners and company purchasers to maximize their dollars being spent by ordering online and still get a high-quality product.  Once an order is placed you can track the order from uploading to proofing, to printing and cutting and finally delivery to your front door.  GravesPrinting.com offer all business products such as business cards, letterhead, brochures, flyer, postcards as well as direct mail services and digital printing for small quantities.

Be our friend on Facebook:  https://www.facebook.com/GravesPrinting

Follow us on Twitter:  https://twitter.com/GravesPrinting

Connect with on on LinkedIn:  https://www.linkedin.com/company/gravesprinting-com?trk=company_name

Advertising is completely necessary as a basic marketing principle. The more often your customers are reminded of your brand, the more likely they will choose you in their decision making process. But simply seeing your product in an advertisement will not necessarily lead to a purchase. Between you and your customer is a huge chasm of skepticism and loyalty to other brands that you must overcome in order to increase your sales. So how do you a build a bridge to connect your customers to your brand?

When you use print advertising as one of your media channels, there are levels of interaction that you can create. Ultimately, continuous advertising allows you to build a relationship with your customer over time. When the place, price, product are available to your customers at the right time for them, they will make the purchase.

Part of successful advertising is knowing your target market. It is advisable that you conduct both primary and secondary research. This gives you access to empirical data that you can use in your designs and campaigns. Advertising is not just about informing your target market about your product. Advertising answers questions and solves problems.

Because you cannot read your customers' minds, well-designed primary research can extract information. You can ask customers questions with surveys or respond quickly to comments made on message boards and social media. For secondary research, you can access trade journals, reports from colleges and universities, the Small Business Association, or Chambers of Commerce.

Finally, it is important to realize that what you are selling may not be the focus for your blog business. For example, a financial planner is in the business of creating peace of mind, rather than merely solving debt issues and money management. Advertising peace of mind hits the core of what that target market truly desires. If the financial planner appeals to the dream of financial freedom, their clients are more inspired by the task to manage their money.

Bridge the gap between your customers and yourself by advertising their hopes and dreams. Once you have their attention, they can investigate the details of your business.

About GravesPrinting.com

Gary Graves is the Principal of the GravesPrinting.com.  GravesPrinting.com helps small business owners and company purchasers to maximize their dollars being spent by ordering online and still get a high-quality product.  Once an order is placed you can track the order from uploading to proofing, to printing and cutting and finally delivery to your front door.  GravesPrinting.com offer all business products such as business cards, letterhead, brochures, flyer, postcards as well as direct mail services and digital printing for small quantities.

Be our friend on Facebook:  https://www.facebook.com/GravesPrinting

Follow us on Twitter:  https://twitter.com/GravesPrinting

Connect with on on LinkedIn:  https://www.linkedin.com/company/gravesprinting-com?trk=company_name

Direct mail is still one of the most popular means used to reach out to your customers. To increase the effectiveness of your direct mail campaign, follow this step-by-step guide.

First, come up with a targeted marketing plan. Set a goal for your direct marketing piece, such as lead generation or sales. Make sure your direct mail is working with your other marketing channels. Plan to deliver your mail at least four times to get a response.

Second, create a targeted mailing list. Profile your target market and create a list that you can send direct mail to at least four times. Categorize the names on the list into existing customers, prospects/leads, and suspects. Make sure there are no duplicates and that all the information is complete and accurate.

Third, define the offer you will give. Your offer must be relevant to your target market and create a sense of exclusiveness and urgency to action. Your offer must be specific and only promote one thing at a time. Try offering a dollar amount in savings, rather than a percentage, and give a guarantee when possible.

Fourth, choose an appropriate mailing format. Your options include postcards, catalogs,flyers, packages, dimensional, and letters. According to the DMA, postcards are the most readable format you can choose, but contain the least amount of space for detailed information.

Fifth, design your mailer. To increase readability, create a large and short headline, and a body in which least 65% of the words are five letters or less. Only create one call-to-action, a strong image, and include your contact information.

Sixth, find a way to save on postage. Postcards are cheaper to send than parcels, and standard mail is cheaper than first class. You can receive an additional discount if you sort your mail by zip code.

Seventh, track your results. Your metrics should be based on the goals of your campaign. You can do this by tracking orders, or asking customers how they heard about your company.

About GravesPrinting.com

Gary Graves is the Principal of the GravesPrinting.com.  GravesPrinting.com helps small business owners and company purchasers to maximize their dollars being spent by ordering online and still get a high-quality product.  Once an order is placed you can track the order from uploading to proofing, to printing and cutting and finally delivery to your front door.  GravesPrinting.com offer all business products such as business cards, letterhead, brochures, flyer, postcards as well as direct mail services and digital printing for small quantities.

Be our friend on Facebook:  https://www.facebook.com/GravesPrinting

Follow us on Twitter:  https://twitter.com/GravesPrinting

Connect with on on LinkedIn:  https://www.linkedin.com/company/gravesprinting-com?trk=company_name

Have you tried using hashtags yet on your Twitter, Google+, and Facebook? Hashtags are an effective way to organize your posts in your social media channels. Hashtags improve connectivity and have been considered a pivotal tool in social media marketing.

What is a #Hashtag?

Hashtags are created by placing the "#" symbol in front of a word or phrase with no spaces. Here is an example of a hashtag in action on a Twitter or Facebook post:

Business Owner @BizOwner #BestBusinessPractices may actually be anchoring you to #fail - see how to succeed by visiting this link.

  How Does a #Hashtag Work?

A Twitter user may post something like, "Just found five ways to motivate my staff #BestBusinessPractices." When another Twitter user types, "#BestBusinessPractices," in the search bar, the results will include posts that also used #BestBusinessPractices.

The ideology behind the hashtag is to create an easy way for users to connect with each other. Users can find out what other people are saying about a particular topic.

  Hashtags as an Essential #MarketingTool

Hashtags are tools for social media marketing that take your visibility to the next level.  Use hashtags in your market research to find out what your customers are saying about your industry or product. Learn about their needs, goals, and values and utilize that information in your business strategy.

Use hashtags to direct your messages to your target market. Find out what your market segment is searching for, and create hashtags that match. Incorporate SEO tools like Google Analytics to find which keywords to use at what time of year.

Hashtags give a categorical alternative to organizing information from the traditional timeline sequence. Ultimately, they give more people the chance to participate in conversations that would have been previously buried under more recent, or irrelevant content.

  To find out how to use hashtags more effectively, follow Gary Graves on Twitter atwww.twitter.com.garygraves.

About GravesPrinting.com

Gary Graves is the Principal of the GravesPrinting.com.  GravesPrinting.com helps small business owners and company purchasers to maximize their dollars being spent by ordering online and still get a high-quality product.  Once an order is placed you can track the order from uploading to proofing, to printing and cutting and finally delivery to your front door.  GravesPrinting.com offer all business products such as business cards, letterhead, brochures, flyer, postcards as well as direct mail services and digital printing for small quantities.

Be our friend on Facebook:  https://www.facebook.com/GravesPrinting

Follow us on Twitter:  https://twitter.com/GravesPrinting

Connect with on on LinkedIn:  https://www.linkedin.com/company/gravesprinting-com?trk=company_name

It is incredibly important market your business through Trial, Continuity, Brand-Switch and Switch-Back objectives. Your products and services need to stay fresh on the minds of your target market. Use the suggested ideas, but don't limit yourself. Stand out by creating new promotional strategies.

  Trial

 The trial phase is for those who are trying to encourage new purchases of a product. You can target a untouched group of people with an existing product or advertise something completely new. Press releases are prestigious ways to make an announcement. Sharing this press release on social media helps connect with your audience personally, while linking it back to your website helps improve Google search rankings. Use print advertising to reach those who communicate better off the web.

TRY: Press Releases, Free Promotional Giveaways, and Paid Magazine Advertisements.

  Continuity

While advertising a product your customers already buy may seem like an added business cost, it is crucial for developing brand loyalty. This offers new or different information about a product that existing customers already buy. Without continuity advertising, your customers may be enticed by your competitors to by their products instead. Social Media, like Facebook and Twitter allow you to keep in contact with your customers on a regular basis. Joining local organizations helps you build relationships with your customers face-to-face.

TRY: Social Media, Join Local Organizations, TV, Radio

  Brand-Switch

Some of the easiest sales on your product can be made from customers who are looking for something better. Compare the quality of your product with your competitors. Some customers may be looking to save money on a cheaper product, and some customers may be looking for a product that is made with superior materials. Sales people and referral partners can help you find potential customers that are ready to make the switch in advance.

TRY: Developing a Referral Partnership, Hiring a Salesperson.

  Switch-back

Switchback advertising is a way to regain brand loyalty after it is lost. The switch-backing phase is a normal part of marketing ebb and flow. Search engine optimization (SEO) and paid online advertising like Google AdWords increases your visibility online. Responding to customer complaints and concerns on online forums gives you a chance to re-establish your relationship.

TRY: Online Forums Responses, Search Engine Optimization, and Paid Online Advertising

About GravesPrinting.com

Gary Graves is the Principal of the GravesPrinting.com.  GravesPrinting.com helps small business owners and company purchasers to maximize their dollars being spent by ordering online and still get a high-quality product.  Once an order is placed you can track the order from uploading to proofing, to printing and cutting and finally delivery to your front door.  GravesPrinting.com offer all business products such as business cards, letterhead, brochures, flyer, postcards as well as direct mail services and digital printing for small quantities.

Be our friend on Facebook:  https://www.facebook.com/GravesPrinting

Follow us on Twitter:  https://twitter.com/GravesPrinting

Connect with on on LinkedIn:  https://www.linkedin.com/company/gravesprinting-com?trk=company_name

There is nothing more important for advertising than balance, balance, balance. While businesses can reach millions of people through Google Adwords and social media platforms, that strategy is incredibly weak without a personal connection. Print media is a way establish a bond with your target market that lasts far longer than a fleeting website banner.

  Reach People

The most important part of an advertising campaign is people. Successful advertising requires people to view your ad, people to buy your product, and people to talk about your product with other people.

Finding balance in your advertising strategy is crucial to your success. Online advertising is cheaper and potentially reaches far more people in volume than print, but it cannot stand alone. For example, The Atlantic online magazine recently published an article that the average person only clicks one out of every 2,000 Facebook ads they see. Although Google Adwords and Facebook can target your market through algorithms, lasting connections are made through personal interaction.  

  Connect with People

Print marketing differs from online marketing because it can be held. Google Adwords is incredibly convenient to use, but it will never replace the personal impact that print media can have on your market. Physically handing someone a brochure at a networking meeting or expo event attaches a face to your brand. The more tangible your campaign is, the more valuable your advertisement will be.

Engage with People

Print advertising allows you to catch people in the moment. Find a place and time where your customers would be most interested in buying your product. For example, at an Iron Man triathlon, a bicycle shop can offer discount flyers for new tires. Customers may be less interested in purchasing tires while at home and checking their Newsfeed. Instead, find their continuity of thought by using printed material at the right time.

Connecting and engaging with people is a smart way to increase sales. Human beings crave relationships with other human beings. This is why printed marketing materials will never go out of style in our increasingly digital age.

About GravesPrinting.com

Gary Graves is the Principal of the GravesPrinting.com.  GravesPrinting.com helps small business owners and company purchasers to maximize their dollars being spent by ordering online and still get a high-quality product.  Once an order is placed you can track the order from uploading to proofing, to printing and cutting and finally delivery to your front door.  GravesPrinting.com offer all business products such as business cards, letterhead, brochures, flyer, postcards as well as direct mail services and digital printing for small quantities.

Be our friend on Facebook:  https://www.facebook.com/GravesPrinting

Follow us on Twitter:  https://twitter.com/GravesPrinting

Connect with on on LinkedIn:  https://www.linkedin.com/company/gravesprinting-com?trk=company_name

Print advertising differs from television advertising campaigns. Television advertisements are normally limited to a 15 to 30 second slot. A lasting and impressionable image must be created within a few seconds. However, print materials advertisements are not bound by time, like television ads.Instead, printed advertising is bound by space.  An advertisement could be a single page flyer or fractional page spread, but the goal remains to communicate a message to the target market.

Measuring Quality

The reader is in complete control of their experience while reading a printed advertisement. This means that even though a printed advertisement is placed in high circulation and reaches a great number of readers, it does not mean it is effective. Even if readers look at an advertisement, it does not mean that it motivates them to any action.

  Variety is Crucial

The method of evaluation should be multifaceted when determining the effectiveness of an advertisement. Testing for only one measure makes it difficult to draw comprehensive conclusions. Advertisements should be analyzed before with pretests and assessed afterwards with post tests to gather the most precise data about a campaign.

  Metrics

Metrics to use during testing can include audience engagement, interaction rate, interaction over time, or length of time engaging with the advertisement. Common metrics for brand effectiveness include: ad recall, whether or not a brand is favorite, and purchase intent.

  Suggested Tests

While it is highly recommended that you conduct some sort of testing on your advertising campaigns, the level of accuracy in your conclusions is affected by how much you invest. Simple post testing methods such as inquiry tests account for how many inquiries were made about your product after the printed advertisement went into circulation. Focus groups and well designed questionnaires give you more information, but require more investment. Highly structured laboratory research eliminates variables, but removes the ability to observe natural behavior in the field.

About GravesPrinting.com

Gary Graves is the Principal of the GravesPrinting.com.  GravesPrinting.com helps small business owners and company purchasers to maximize their dollars being spent by ordering online and still get a high-quality product.  Once an order is placed you can track the order from uploading to proofing, to printing and cutting and finally delivery to your front door.  GravesPrinting.com offer all business products such as business cards, letterhead, brochures, flyer, postcards as well as direct mail services and digital printing for small quantities.

Be our friend on Facebook:  https://www.facebook.com/GravesPrinting

Follow us on Twitter:  https://twitter.com/GravesPrinting

Connect with on on LinkedIn:  https://www.linkedin.com/company/gravesprinting-com?trk=company_name

Advertising is an integral part to business success. What strategy you use to promote your product depends on your budget and your time constraints.

  What Is an Advertising Agency?

An advertising agency is a firm that creates new ideas to promote your business. This includes print, radio, television, and internet ads. The agency identifies the amount of space you need, or the amount of time, and then locates an appropriate entity to publish your advertisement. An advertising agency will often plan and conduct your advertising campaigns for you. They usually have a wealth of knowledge about how to best apply your advertisement. This information is gathered from market research and surveys. The agency is a third party who provides their services on your behalf to promote your product.

  Should I Use an Advertising Agency?

Advertising agencies generally provide an alleviation of tasks associated with marketing that a business owner may not be interested in doing. However, using an advertising agency adds a cost to doing business. Business owners seeking to maximize their profits by reducing expenses may need to find an alternative way to market their products.

  Alternative Strategies for Publishing Media Advertisements

Instead of hiring an agency, business owners are advised to send their advertisements directly to the publisher. This requires the business owner to spend additional time to perform the tasks that an agency would do otherwise. However, a business owner can save up to 15 to 20% of their media expense by sending their advertisements directly to the publisher.

This ultimately gives the business owner more control of the advertising campaign. The business owner can select specific channels he or she wishes to take advantage of. This also gives an opportunity to utilize existing relationships with networking partners who specialize in media publications. Which method would best suit your business objectives?

About GravesPrinting.com

Gary Graves is the Principal of the GravesPrinting.com.  GravesPrinting.com helps small business owners and company purchasers to maximize their dollars being spent by ordering online and still get a high-quality product.  Once an order is placed you can track the order from uploading to proofing, to printing and cutting and finally delivery to your front door.  GravesPrinting.com offer all business products such as business cards, letterhead, brochures, flyer, postcards as well as direct mail services and digital printing for small quantities.

Be our friend on Facebook: https://www.facebook.com/GravesPrinting

Follow us on Twitter: https://twitter.com/GravesPrinting

Connect with on on LinkedIn: https://www.linkedin.com/company/gravesprinting-com?trk=company_name

Experiment with a new advertising channel to boost your sales. The only limit to marketing is your imagination.

Direct Mail - Send printed media such as brochures, catalogs and newsletters.

EDDM (Every Door Direct Mail) - USPS sends your advertisement to every door in a specified location. 

Door-to-Door Advertising - D2D allows you to make a personal connection with your target demographic. 

Google AdWords (Sponsored Links) - Paid advertisements that show up on the top or side of Google search results. 

Online Directory Listings - These list companies alphabetically instead of by search results. 

Join Local Organizations - Swap referrals and discover collaborative opportunities. 

TV - Some of the most memorable ads took place on TV. Direct your TV audience to your Social Media accounts.

Radio - Try advertising on internet radio in addition to traditional radio stations.

Referral Partnership - Join local groups including BNI and your city Chamber of Commerce. Referral programs are also available online.

Sponsor a Local Sports Team - Sponsoring a sports team builds a strong rapport with your local community and encourages loyalty.

Take a Class Related to Your Business - Learn how to engage in more efficient strategies and meet new people.

Participate in Online Forums - Interact with your customer questions, comments and complaints.

Free Promotional Giveaways - A great way to get customers to try a new product.

Create Popular Online Content - Establish your credibility by posting informative articles, infographs and videos.

Social Media - Bridge the gap between all of your advertising platforms with Twitter, Facebook, LinkedIn, and more.

Search Engine Optimization - Improve your website rankings by using keywords popularly searched for by your customers. 

Paid Online Advertisements - Sponsor websites your customers use often.

Paid Magazine Advertisements - Reach those who are not accessible by the internet. 

Press Releases - Announce new products or events while establishing credibility and improving website rankings.

Outbound Phone Calls - Research customers who need your services and call them directly.

Hire a Salesperson - Appoint a tenacious person to find new business.

About GravesPrinting.com

Gary Graves is the Principal of the GravesPrinting.com.  GravesPrinting.com helps small business owners and company purchasers to maximize their dollars being spent by ordering online and still get a high-quality product.  Once an order is placed you can track the order from uploading to proofing, to printing and cutting and finally delivery to your front door.  GravesPrinting.com offer all business products such as business cards, letterhead, brochures, flyer, postcards as well as direct mail services and digital printing for small quantities.

Be our friend on Facebook:  https://www.facebook.com/GravesPrinting

Follow us on Twitter:  https://twitter.com/GravesPrinting

Connect with on on LinkedIn:  https://www.linkedin.com/company/gravesprinting-com?trk=company_name

Find us on Google Plus:  https://plus.google.com/+Gravesprinting/posts -

Print advertising is a necessary channel for your advertising campaign and must be included in addition to online marketing strategies.

Print vs. Online Marketing

Print advertising offers a personal touch and connection with your target market. Online advertising techniques like Google Adwords and SEO are fast growing trends, but they are not something tangible that potential customers can hold in their hands. The highest goal of an internet campaign is to get your target market to click on your link. However, once your customer clicks away from the search query, your advertisement is soon forgotten.

  What Online Advertising Can't Do

Print advertising is impressionable. When you use channels such as magazine articles and flyers, there is a higher chance that your potential customers will interact with it.  In fact, the Magazine Publishers of America conducted a study which revealed that 24% of people will pass on a magazine article to another person, 23% keep the article for later, and 13% eventually visit the website directly.

  Why You Need Both

Print advertising  adds value to your message. Online advertising is cheap and easy, and targeted campaigns can be very effective for website traffic. However, putting your advertisement on paper shows how much it means to you. When you find your message valuable, so will potential customers. A comStore survey recently showed that customers are twice as likely to make an online purchase if they receive a printed catalog.

Print advertising makes your message personal. While internet advertising is incredibly streamlined and technical, print advertising allows you to connect with your customer's emotions.  Color, tone and balance are all integral principles of a successful print advertising campaign. Talented graphic designers can touch the values, hopes and dreams of your target market. This creates a quality connection rather than a mass produced message.

About GravesPrinting.com

Gary Graves is the Principal of the GravesPrinting.com.  GravesPrinting.com helps small business owners and company purchasers to maximize their dollars being spent by ordering online and still get a high-quality product.  Once an order is placed you can track the order from uploading to proofing, to printing and cutting and finally delivery to your front door.  GravesPrinting.com offer all business products such as business cards, letterhead, brochures, flyer, postcards as well as direct mail services and digital printing for small quantities.

Be our friend on Facebook: https://www.facebook.com/GravesPrinting

Follow us on Twitter: https://twitter.com/GravesPrinting

Connect with on on LinkedIn: https://www.linkedin.com/company/gravesprinting-com?trk=company_name