Among some participants in the secondary watch market, I've noticed an interesting trend towards using the term "trade" or "trading" to describe watch transactions. They'll say stuff like "the 5711 was trading at $110,000 last week." Top: a well known watch dealer self-styled as a trading desk. Bottom: a real trading desk. This small bit of language suggests, to me, that people are cognitively drifting towards a belief that watches are one of many assets that do actually "trade," such as stoc...
Brendan Cunningham













