Russel Brand has fast-become a point of discussion in my field. He is interesting to us because he is actually relatable. He is an autodidact working-class political activist whom has made it further in the way of effecting political change than most MPs. He's appeared on BBCs News Night more than once, and true to his mission, dismantled it through defying the status-quo-maintaining format usually adopted by the interviewers- not through any calculated action, but acting as naturally as a person who passionate about something important would given the platform. He's like a ripple, which is gaining energy with every appearance he makes, whether from his online show The Trews, on a cinema screen with Owen Jones, or News Night.
He is condemned by so many people who rather than discounting his political strategies, seem to just have a total aversion to him, like a dog with a snake's body or something. I think, rather than this being because he is genuinely abnormal and repulsive to people, he is repulsive to many people's consciousness created by our monotonous media. He is sitting on the news night armchair, his very body language is different, no stiff back, no suit and tie, no fancy socks, no calculated cues of gestures to convey that a politician is ''just like you''- and this is abnormal to a mind so accustomed to the same thing decade after decade. I would take the liberty of saying that people's aversion to Russell Brand is less about what they actually think of his views or motives, and more to do with the fact that he speaks of very complex issues in a way facilitates the realisation that you can be responsible for your society's future. We are listening, for the first time in my life at least, to a person in a formal political setting telling us we can change our political system. He isn't saying vote for me I will keep the status quo, he's saying 'wake up, become conscious and take positive action!' It's like listening to someone say ''you can change the colour of the sky if you want to'' to most people because the idea that we may deconstruct the establishment, the ruling class has an onus on US, THE PEOPLE.
About the don't vote thing... It seems you can't say 'Russell Brand' without saying 'don't vote', in the media today. On every program or article I have come across mentioning Brand, it is almost as if the argument goes along the lines of ''yes the establishment is stealing from the poor, and impeding positive representation, and it's really bad BUT HE SAID DON'T VOTE! The establishment ridicules the idea of agents rejecting the options given to them if they do not suit them (i.e. voting in the same ruling class, whichever the party), because if enough of the proletariat realised this fact, it would be in big, big trouble. Bigger than the amount of tax Amazon owes. Brand didn't tell people not to vote, he told people not to vote for a system that, regardless of its colours, does not represent its majority, or benefit it.Â
What is also interesting about the media's representation of Brand is how text-book Folk Devils and Moral Panics it is. Brand presents a form of resistance to the establishment, the media outcry brands (pun intended) him a fool, a clown, a person you should hide from your children lest they become strongly and eloquently disillusioned with the political system that is destroying their planet and encroaching on their rights and opportunities. Like the rockstar that only makes 'noise' and encourages your teenagers to have sex take drugs and drink to excess, the media remind you of his past, remind you of his personal struggles not, I might add, how he overcame these and how he draws positive outcomes from this past (he sponsors a rehab clinic in  town I lived in, Focus12).
Interestingly, many of Brand's accomplishments are removed from him and fed back to him condescendingly in interviews. In this particular interview, the presenter refers to his having engendered political discussion amongst 'us ' (a direct opposite to what the media said his views on voting would do) as an ironic outcome to what he initially said. Brand knew exactly what he was saying, and a lot of people have felt the same for a very long time about politicians, but nobody in that News Night seat has every said it before.
Brand is important to me as a sociologist and as a role model. For the first time in my life, there is someone talking about politics in my accent and from a similar background to mine whom is not in my kitchen and related to me. He, like me, isn't the stereotypical working class person you see in the media. He is articulate, engaging, passionate, eloquent and educated, and that is why the establishment can't try hard enough to taint his image and twist his words to frame him in a particular way.
To take a purely Marxist approach, and maybe a nice little bit of Hall based on his 1970s analysis of how the media implement 'divide and rule' strategy- Russel Brand is the ruling class' nightmare. He is that member of the working class that made it and didn't turn his back on the rest of the working class (''The working class can kiss my arse, I've got the foreman's job at last!'' Red Flag). Â He is in a position of power and influence and is using it in a way which does not compute with the overarching ruling class ideology of our society. As he rather astutely points out, even those in the position of gruelling our political representatives and exposing their true values and actions, the presenters of the BBC inadvertently work for the establishment every time they take take this line of ridiculing and patronising him for believing he is worthy of opening our eyes to the view that capitalism doesn't work, and we, the people, can change it. They separate him as a freak, a silly gobby childish fool who has let his position allow him to have delusions of grandeur, so that we do not want to identify with him and what he is saying- because that is the only stance that is possible to take. That or that ill-researched stance taken which argues that he told everyone not to vote ever, again, amen and is thus an anarchist and wants everything to crumble, for a laugh.Â
Feminists. We know how this feels! We know how it feels to be ridiculed for believing that another way is possible, that we could be the ones to go to work, we could be equal to men, we could have equal pay regardless of ''how hard it is to enforce''. How many times have we heard ''oh sexism is terrible, but what are you (you specifically , you upstart!) going to do about it? Most of the time, feminists around the world aren't sitting around plotting how to go about reorganising society, we are just conscious that change must come, and the answer does not lie in one of us but all of us working together as equals. How many times do we open a newspaper and think, these  old, white, middle-to-upper-class men have no idea about what I need, and there they are, making my decisions for me. How different is that to what Russell is doing? And how many women (Prime Minister of Australia no less) are branded with ridiculous, personal, denigrating insults?