GOOOD PR

Bitchslap Magazine and Danish surf brand OH DAWN have joined forces to create a new series titled The Worst Idea Ever, Dude. Following the journey of the small start-up, we see the struggles the team encountered on the road to success. Of course starting up a surf brand in a flat, cold country is possibly not the greatest idea but through hard work and perseverance, the brand has battled the odds through its passion for shaping beautiful boards. Enjoy the video above and head over to OH DAWN and Bitchslap to find out more.

Danish fashion label Han Kjøbenhavn does its hometown proud with a witty offering for Spring/Summer 2015.  The collection, which debuted at Copenhagen Fashion Week (presently ongoing), is a neat assortment of quirky pieces that draw inspiration from deep sea divers and cloudy weather.  These themes were prominently showcased within the show, as models donned plastic ‘goggles’ as they sported the brand’s sport-infused bomber jackets, button-ups, crewnecks and bottoms.  In line with this, Han Kjøbenhavn used elastic materials – neoprene and spandex – prominently throughout the line.  Enjoy this look at the brand’s adventurous forthcoming collection, set to arrive at retailers at the end of the year.

In line with both Stefan Janoski‘s lackadaisical style on skateboards and the silhouette’s own casual aesthetics, here Nike SB introduces a fitting “Beach” iteration of the Zoom Stefan Janoski. The sandy-hued sneaker is executed with a full canvas upper, which finds an arial shot of a serene beach scene printed throughout. Umbrellas, towels and tan seekers are all represented in the print, which is complimented nicely with a bright blue Zoom Air insole at the interior. White rope laces add the finishing touches to this release from Nike SB, available now at retailers like Rakuten.

As a part of its ongoing pursuit of the perfect furnishings, Belgrade-based design studio Hookl und Stool commissioned designer Zoran Jedrejcic to create the Armada High Armchair. Perfectly minimalist, the chair uses a single piece of steel to construct the frame, which is covered by luxurious leather that softens over time. This lends the chair a distinct vintage feel while also maintaining a versatile modern appearance. A unique magnet system connects the solid wooden base to the seating, giving it a unique sense of suspension. Head to Hookl und Stool’s website to learn more about bringing this piece home.

One part parkour, one part rock climbing, Ukrainian daredevil Mustang Wanted‘s stunt work is not for the faint of heart.  The climber’s talents take center stage in the latest music video from Austrian duo Klangkarussel, produced for a new rendition of their “Netzwerk (Falls Like Rain)” single.  As the background vocals soar above the tensely subdued synth work, Mustang Wanted climbs high above Belgrade, Serbia – the combination of which makes for amazing visuals.

#cheers #sydney - you've been #amazing

#mothernature #auckland #weather

#Aotearoa - land of the long white cloud #purenz

Two glasses of rose and the number of your furniture designer, please.

#hello #auckland

#frankgehry #inspire #sydney #architecture

It has been a great year, and we look forward to sharing many more!

Recently Patagonia launched its first surf shop at the heart of the Bowery in New York City.  Welcoming them to the East Coast, surf-centric blog Indoek hung out with the employees to learn more about the label’s aesthetics.  In just over five minutes, we’re treated to a look at the new storefront and its utilitarian, environmentally-friendly designs before a trip to the coast and a rooftop camping session.  Directed by Drew Innis and narrated by Patagonia NYC shop manager DL Tashjian, the short reinforces Patagonia’s adventurous lifestyle for the outdoors.  If you happen to be in the area, be sure to pay the store a visit.

Philips has shed light on an ingenious and aesthetically pleasing concept aimed at those seeking to harvest their own honey.  Separated in to two parts — a wall mounted outdoor flower pot holder with an entry point and a connected indoor glass shell that houses honeycomb frames –, this contraption allows for a scaled down beehive to be installed right in the living room. For those urban dwellers interested in trying their hand at beekeeping without the cumbersome gear, this concept allows you to do so in a mess- and pain-free manner.  Simply pull the actuator draw chain and watch homemade honey ooze from the container, while the bees rest calmly sedated.

Quick feet and technical head-scratchers at spots seem the hallmark qualities of San Jose, California’s skateboarding scene, underlined and dotted in any one of Mark Suciu’s recent parts.  Carrying the torch for the city is Brandon Nguyen, who grasshopped his way onto Transworld‘s radar for a video version of its “Check Out” segment.  The surprising wallie to grind around the minute mark seems just short of impossible, while Nguyen also reminds viewers that the backside 360 and nose-popped bigspins are far from obsolete.  Enjoy the video above.

After collaborating on two of the biggest hits of 2013 – Daft Punk‘s “Get Lucky” and Robin Thicke‘s “Blurred Lines” – Pharrell Williams has announced a brand new solo album. Entitled G I R L, the 10-track LP is set to include the Despicable Me 2 single “Happy” and will be just the second proper solo album from Pharrell and the first since 2006′s In My Mind. Check out the announcement trailer above and look for G I R L to be available March 3. The album is now available to pre-order via iTunes.

Influential Japanese label TAKAHIROMIYASHITATheSoloist. introduces its Spring/Summer 2014 collection with a new video.  Showcasing the talents of the lead designer, Takahiro Miyashita composed and performed the soundtrack for this sartorial visual.  The video initially sets a solemn tone for the range of draping casual garments, yet quickly shifts into a higher gear as it explores the collection.  Notably, the video is also executed in greyscale to emphasize dramatics.  Enjoy this look at TAKAHIROMITASHITATheSoloist.’s Spring/Summer 2014 video, viewable above.