Super ultra love for my man

1. The Kpop industry is not static, meaning it is constantly looking for fresh new faces. due to this, it is extremely important for a group to establish themselves and build a relatively strong fanbase in the first few years, because it is so easy to get replaced in status and star power. That is why its extremely EXTREMELY important for Monsta X to get their first win by next year because the first two years are extremely crucial to their careers as idols and it WILL determine how successful they’ll be. If they don’t start making a name for themselves now, then it will be close to impossible. People will lose interest after a while, and move on to more trending groups (sad reality) because of how fast and competitive the industry is, and its only going to get faster in the future.

2. The competition in the industry is at its very peak. (I’ve never seen it this high before) Rookie groups no longer seem like rookie groups, and every single group debuting is releasing solid content. If Monsta x doesn’t establish themselves now, then it will be extremely difficult to do so in the future. Fans move on quickly if a group doesn’t appeal to them anymore, but if the fanbase is somewhat established, and the group has gotten their first win (VERY VERY IMPORTANT), more people will stay because of the potential of success. 

3. Us fans actually have an advantage right now because Starship is investing decent amount of money in them, and they are actually promoting them properly for the time being, but it will not stay like this forever. Starship can’t keep promoting them like this for the long run because they’ll just end up losing money. If the results are not favourable, then they’ll move on to a different group, because what counts is profit. They need their first win in order for Starship to keep investing in them!!