glenna perry

The university set out a task for the students for a complete update and redesign to their societies advertising around the grounds and in their own editorial. Working with a partner, we had the idea of using well known songs to promote the individual society groups available to students. We thought of it as a tongue in cheek approach, plus with the most popular group being music, it seemed appropriate to use this aspect and make the posters memorable. Each individual society had its own associating song and selected colour, and were all carefully placed in relevant locations.

Jason Orton was a photographer who required an A5 booklet designed showcasing some of his best achievements in his work and brief information about him. This was to promote himself and bring new clients. He wished for only two internal pages, in order to keep the customer informed but yet still interested. I selected a great photograph of his with bold shadows and angled lines, in which I could wrap around as the entire cover and using as an alignment to slanted text. Inside, I continued the line themed with squares and rectangles to tile his images together and slot in text.

A small project was set by the snack company, Bear Nibbles, to all graphic design applicants to produce a creative, tongue in cheek self promotion either to be sent via email or post. Using my own style and identity, as well as including fun aspects about the company, I designed and created a fold out pack which included my portfolio, CV and cover letter. From research into Bear Nibbles, I noticed their reoccurring use humorous annotations towards animals and nature. With this is mind, I added my own jests with bear related puns, which I thoroughly enjoyed coming up with!  

I was approached by Juice Creative after they attended my University’s degree show and were impressed by my work. Shortly after, I was accepted for their 4 week internship. Upon review of my contract, they were so pleased with my contributions to projects, enthusiasm and attitude in the work place that they kept me on for 6 months in total. I learnt many skills during my experience at Juice, working on various types of projects, from branding to signage, to advertising to typesetting, all abiding by the clients set guidelines and deadlines. Very often I would be dealing with clients directly, attending meetings and discussions or through emails or phone calls, contacting them in order to keep them up to date with work progress, any alterations required and preparing documents ready for print.

During my time at Glossybox, I was working on a diverse range of projects everyday. Generally they promote and advertise themselves through digital formats such as via their social media channels and website. These varied from online banners, newsletters, subscriber emails, social media competitions, social posts, beauty tutorials, product and model photography and editing. Nevertheless, I also worked on their printed aspects such as monthly product cards, press releases and flyers. Each month would be different, according to the theme of the box, the brands which were included and any events that would be occurring.

The task was to design a book for the University of Hertfordshire GDI 2013 degree show, that catalogued all the students work. Having a positive outlook for our future and careers, us as students are only half full yet in our chosen pathways and so ‘Half Full’ became the theme for the magazine. The theme is consistent throughout the book, with only half the pages full of students work, half pages filled with text, and half page numbers placed half way on the page. The chosen colours for the catalogue are also only half of CMYK, which is a vibrant combination of magenta and yellow. As ‘Half Full’ is an oxymoron, elements of more of these phrases can also be seen throughout, such as random order, bigger half, smaller half and many more.

The idea to my outcome was about theorising, research, and discovery with each letter of TVAD becoming more visible and clearer. This is displayed through the increase in colour, going from a light grey to complete black. An extension of TVAD is Writing Visual Culture (WVC). By being literal with the term ‘writing’ and showing WVC’s association with TVAD, I created an abstract pattern of a pencil, with grey tip, pink rubber and metal end and yellow wooden body. Writing is commonly applied with a pen, however, in order to link the grey tones of TVAD logo to the writing aspect of WVC, a pencil was best to illustrate this. Furthermore, the grey colours of the TVAD logo are comparable to pencil marking being rubbed out or firmly applied. The logo for WVC continues the writing and discovery theme with a black outline of the letters.

A brief concerning finding a pattern in everday life and showcasing it in an interesting form. My pattern being the typographic rivers that can corrupt text. The selected format was ironically a book about rivers, and so using a blue pen, I identified all the annoying rivers within the entire book and made my own version with the flowing blue patterns trickling through the text. On the pages that were fortunate enough to not have any rivers, they were simply left blank to signify there was no pattern on that page.

The aim of the project was to re-design the classic novel based on an interesting theme within the story. A key topic being wealth and corruption, however, I focussed on the corruption and its relation to the seven deadly sins. These being lust, gluttony, greed, sloth, wrath, envy and pride, all of which has its own colour assigned to them that relates to its severity. When a sin is mentioned, the page will be displayed in its associating colour of that particular sin. Each sin has its own version of the novel can be read accordinally to your choice of sin you wish to discover.