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World’s First Animated COVID Mask - in aid of GOSH

“Match Made in Hell” the latest effort for Ryan Reynolds advertising company #maximumeffort 

Agency: Truant London

The reality is, Christmas with our loved ones is ‘always a mess. But it’s our mess. And there’s no place we’d rather be.’ As the track ‘Love hurts’ suggests, it can test our love to the limit. But the rest of the campaign affirms: ‘Love is stronger than spilled gravy and baby vomit. And so is Plenty’, Director Steve Rogers said: “I just felt that Christmas is rarely represented as it really is, and I thought this was a wonderful opportunity to be a little more honest. The odd thing is, that for most of us, despite the madness, we keep going back for more, year after year. It’s a strange and masochistic reflection of our deep familial love.” Toby Allen, AMV BBDO Deputy ECD, said: “Christmas is a time of love, but it’s not all kind hearts and smiles - it’s complex, chaotic and messy” This campaign not only shows a more honest version of love at Christmas, it sets a new course for the brand and for the entire category.  

Adding a little extra to get noticed.  Spotify Band ‘hack’