Get Susan Marketing

7 Ways Small Business Loans Boost Funding for Your Resources

Small business owners need working capitalfor a variety of reasons – meeting payroll, managing slow receivables, dealing with unexpected expenses, and investing in future growth. Online working capital loans make it even easier for business owners to get access to quick cash, because the approval process tends to be faster than a traditional bank loan, and the money is typically available in the…

Snapchat for Small Business – A Primer

Every day for the past several months my news feed has exploded with tons of information around the new darling of social media, Snapchat. Now, for a long while this platform has been geared toward the teen-pre-teen set (and with disappearing messages who blames them for flocking there!) However, recently Snapchat has been rolling out features that are quite attractive to brands.

I decided to…

New Social Media Sites Small Business Owners Can’t Ignore

Small business owners are constantly on the lookout for ways in which to grow and prosper, as such, social media is becoming more and more of a requirement rather than a fun little side project. While most owners are really beginning to understand the power of platforms like Facebook, Twitter and Pinterest, there are plenty of new sites that need to be considered.

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4 Surefire Ways to Get to Know Your Customers

Whether starting a business or trying to grow and expand your existing business, there is undoubtedly going to be ton of research involved. From staying on top of industry trends to better understanding your competitors; from determining best pricing to your legal designation… there is a lot to learn! But with all of this research of getting your business up and running (or expanded), you may be…

The Future of Content Marketing

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How Social Media Marketing Is Set to Change in 2016

Hard to believe the first month of 2016 is nearly over (didn’t it just begin?) and even as I type this, tactics, strategies and options in the world of social media are changing. I know as a small business owner you’re not only on the lookout for the most effective use of your digital marketing dollars, you’re also looking to easily digest the latest offerings to see how they may benefit you.…

Top 7 Psychological Triggers That Convert Leads to Customers

How much time do you spend trying to acquire new leads? Probably a lot. Yet, we all know one important thing to be true – all the leads in the world are worthless, unless you can get them to buy your products or services.  With limited time, resources and staff, small businesses these days are challenged to run their marketing programs more efficiently; to effortlessly turn a prospect into a…

3 Reasons You Need to Automate Your Marketing in 2016

Marketing automation is essential for those in charge of marketing for small businesses. It’s not just a nice thing that adds to your productivity; it’s absolutely necessary because It takes over routine menial tasks so you can focus your time and energy on more important things, like running a profitable business!

Here are three compelling reasons to start automating your marketing right away.

S…

3 Easy Email Marketing Tips for Small Business

Reaching your customers through email marketing is an affordable, effective way to grow your business. But it takes some work – and savvy – to make sure your approach is effectively reaching potential and current customers.

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Rocking Instagram for Your Small Business

Have you heard? Instagram is a goldmine for brands. In fact, brands account for 40% of the top 1,000 most-shared videos on Instagram. Engagement is the key to branding, and a 2013 study by research firm L2 found that Instagram offers 25% more engagement than other social media channels. And, with engagement being key to brand-building, connecting with customers and social media ROI, it may be…

6 Reasons Twitter Still Rocks

Twitter is practically a grandfather in the social media sphere these days. Having been around and active since 2006, this platform has gone around the block a few times. And, just like George Clooney, who has only gotten better with age, Twitter still remains one of the hottest platforms for growing your small business.

Here’s why:

Twitter Cards

We all know Twitter is known for 140-character…

How to Manage Social Media (and Still Enjoy Summer!)

Let’s face it, managing your social media marketing is hard enough to keep up with on a regular basis, but with summer around the corner it can be downright impossible to keep it going. Social media does not take a summer vacation. However, there are things you can do to be sure you can manage social media… And still enjoy a break.

Here are some tips…

1. Really hone in on where your customers are

10 Quick Tips for Small Business Growth

When spring comes around, all I can think of is refreshing … my home, my body and my business. Sometimes that simply means getting back to the basics. Here is a post I wrote a few years ago, that still stands true today for helping entrepreneurs with their small business growth.

My top ten tips to help you grow your business today.

1. Form an alliance. Team up with another business that offers a…

How To Choose The Right Social Media Marketing Sites for Your Small Business

One of the most important social media marketing tips I’d like to share with you is that you don’t have to be on every single social media channel. In fact, it could work against you to be on certain channels. Why? Because it takes time to do them right, you could spread yourself too thin and – most importantly! – if you’re customers aren’t there, what is the point?

Related: What is a Buyer…

Inbound Marketing Tips – Taking Drip Campaigns to the Next Level

The inbound marketing methodology of attracting, converting, closing and delighting new customers is an ever-growing necessity for business owners. As online marketing tactics become more wide-spread, and tools are available, inbound marketing is easier than ever to bring into an organization.

  Once systems are in place, inbound marketing can save a lot of time and a lot of money. Using…

5 Digital Marketing Ideas to Embrace in 2015

Digital marketing is a world of crazy changes. It seems like every single day we are presented with new tools to help us become more successful in our online marketing endeavors. Even as tapped into the “latest and greatest” as I am, it’s still hard to determine which choices will be the best. However, there are a few digital marketing ideasthat could benefit just about every small business owner…

How to Effectively Manage Social Media Marketing For Small Business

Social media has grown in the past few years and it continues to grow with very little signs of slowing down. In fact, I would say that the term social media marketing will soon morph into simply “marketing”. It’s a given that most people are online in one way or another, and whether your target audience is on Facebook, LinkedIn or SnapChat, chances are they have a social media account somewhere (