5 . . . on the inside.

Conversations on the drive to church today: Dancing Leaves Asher: Mama, the leaves are having a party! Trip to the Moon Phoebe: Mama, if we took a quick trip to the moon for the weekend, would we be back by Sunday? Break a Leg! Phoebe: Break a leg! Asher: What? Phoebe: Break a leg! Asher: Is that even possible?

A lavish celebrity fragrance spot. A six-hour preroll ad. A great pop-up store stunt. An ad remake with some crazy stunt driving. And a hilarious spot about the most nondescript product imaginable. Those are your choices for the week's best ad. Check them out and vote below!

It's time you met PetFlow, the most successful content marketing operation you've never heard of.

Harvest of seashells at sunrise. Ship Bottom, LBI, 2014

Barnegat Light, LBI 2014.

Phoebe's beach birthday, LBI 2014.

Sunrise at LBI, August 2014

Scratch a little deeper in the chicken pen, and you'll see that this brand is the real deal. They understand one of the most important principles of brand: that "a brand is an experience living at the intersection of promise and expectation." Just look at the wording of the mission statement, clearly visible on their website: Our Mission: Exceed customer expectations with the best tasting, highest quality, humanely and sustainably produced eggs available. Fleshing it out further: "At Nellie’s Cage-Free Eggs, our family has been farming for four generations. We are totally committed—okay, a little obsessed—with bringing you the highest-quality, safest, and freshest eggs possible. We are a values-led company, dedicated to humane treatment of animals and small family farms, who we believe are the best stewards of environmental sustainability." And not only that, but they are a B-Certified Corporation and seem to understand the added brand value of leveraging this association. "In 2013, we became America’s first egg producer to earn the “B-Corp Certified” designation as a For-Benefit Corporation, under the auspices of B-Labs." When faced in the grocery store with the dozens of choices of eggs, (I couldn't resist) you can be sure I'll choose Nellie's. What other brands do you see who understand how to leverage their key attributes and values?

Light and life to all He brings.

#lbi #vacation #happyfourthofjuly

#lbi #beach #breakfast #vacation #playground

#lbi #bluesky #skylar #vacation

#lbi #bluesky #phoebe #vacation

#bluesky. #lbi. #josephine. #vacation

Buddies.