The timing couldn’t have been any better. This is the last blog entry of the quarter with Professor Germano in taking MKT 380 Into To Social Media Marketing and this video that went viral is a case in point of what he wanted us to takeaway from this class; the power of social media!!

This lady purchases a Star Wars ChewBacca mask at Kohls for $17.99 and she immediately wants to share this special moment with her fellow friends on Facebook. This video went viral hitting up to 54.2 million views.

I’m not going to lie when i first clicked on the video and saw it was 4 minutes long, i thought to myself “damn, am i really gonna have to have to sit through the build up?” This lady was so animated/excited that i chose not to skip through anything. She was like a kid visiting the candy store for the first time.

The next thing you know, Kohls ends up selling out of all of their ChewBacca mask. Kohls should sign her up for an endorsement deal. Their Star Wars ChewBacca mask was marked down from $49.99.

If only they would’ve found this lady before they had to drop their price. They would have made a killing. The fact that this lady is genuinely that excited about this ChewBacca mask makes it so much more entertaining.

54.2 million views!!! Kohls got some major [free]promo off this lady. I’m suprised i haven’t seen this video on Instagram. I found this article on Twitter and right away found it on YouTube. I’m sure soon enough people are going to start posting the condensed clip or one of those memes with a punchline in it.

It’s Thursday and the infamous Pizza&Beer combo does sound pretty fkn delicious right about now!!

But.......

this Blog isn’t quite about Pizza&Beer, rather this article, is about Beer infused in pizza[dough]. Yes, that’s what i said!!! I’m not repeating myself.

Pizza Hut in the United Kingdom is doing a trail run at one of the locations in London. I mean I’ve tried my share beer infused concoctions such beer-battered fish tacos, Sierra Nevada Pale Ale Mustard, and Blue Moon marinated chicken.

Pizza Hut in the UK wanted to capitalize on the increasing popularity of drinking craft beer. If they can master their recipes of pizza dough with various types of craft beer then everyone will start to jump on the wagon.

Social Media Approach

Once i finished reading the article, i immediately checked their instagram and twitter. For the most part, these two social media accounts for Pizza Hut UK do post daily, if not, weekly. What i was looking for next is if they were being proactive in marketing their new launch of beer infused Pizza. Twitter did post thing..

As for their Instagram, they posted a picture marketing their bacon crusted pizza. The best part about their Instagram is that the pictures they post have me wanting to even dine in at a Pizza Hut and i never do that!! If they want this experiment to pan out then i suggest they start posting more on both Twitter and Instagram. Pizza Hut UK will need to start posting more pictures of their new beer infused pizza or start hastagging #PizzaBeer or #BeerinThePizza on twitter.

Dear Instagram,

I want to use this opportunity to let you know that this new design of your app, that us social media users & abusers are constantly on, think it’s TRASH!! I’m not the first one to say it, nor will i be the last.

Instagram has had the same application icon on user’s smartphones and the same layout since it was first launched in 2010. I always knew the buyout of Instagram by Facebook was a bad idea. A lot users of this social media platform are making a mockery of this new redesign.

For Example:

This “fuckjerry” guy on Instagram has 9 million followers. Not only do these 9 million followers see this post on their timeline but their followers also see this picture on the popular page. Instagram you are only burning yourself 💀🔥💀🔥💀🔥 

Don’t even get my started on the new layout of Instagram. If any of you have an Iphone and have ever went to your setting to change your color scheme to grayscale, that’s what the new layout reminds me of. One of the comments written by an Instagram user stated “this is horrible. Even a 5 yr old could have come up with this new design.”

Just looks like a poor effort on Instagram’s developing team of this new design. To top it off, Instagram said “its community has evolved and the updated look reflects how vibrant and diverse the storytelling has become.” Shit sounds nice, right? Well I’m not sucker so don’t try and sell me a hamburger patty and call that shit steak.

Things to do:

Nobody likes change BUT it is still business as usual in terms of their high user activity.

Time will pass and Instagram will weather the storm. Give it about a week and users of Instagram will another topic of discussion to criticize. 

Good Afternoon eeeerrrbody!! It’s only right that i chose this topic for one of my blog entries. This has been the most anticipated movie of the year!! Ask anybody whose an action packed movie buff. Want to know why?

They marketed the shit out this movie. All hell broke loose on the internet every time they would release a new trailer of the movie. The trailers of Captain American: Civil War on YouTube are up to 65 million views. Those 65 million viewers leaving comments underneath the trailer on YouTube are the same 65 million people posting comments about the movie on facebook, twitter, tumblr, and instagram.

This is exactly what Disney wanted out of their social media marketing strategy. All these users of facebook, twitter, tumblr, etc. just need something to talk about, especially on what’s current, and Disney gave it to them.

Do you believe the “HYPE” ?

The numbers never lie!! All the anticipation and buzz they created on the internet have grossed them over $100 million in the first two days. 

Rotten Tomatoes with their not so rotten reviews.

Rotten Tomatoes is usually relentless with their reviews. This social media platform allows official movie critics and everyday users to critique a film. The movie critics are giving the movie a 91% rating and audience rating of 92%. The overall critic consensus says that this movie marks the beginning of a new wave of Marvel superhero movies with a not so “cartoonish-plot.”

People are posting on Facebook about how good the movie is, ranting on twitter, and posting pictures of their tickets or the long lines they are waiting in on instagram.

Good Afternoon my fellow bloggers. Well looks like Hulu is trying to dominate the online streaming industry by developing a service that will allow viewers to watch popular broadcast and cable channels for a monthly fee of $40.00. This will attract existing customers and the new wave of “TV cord cutters.” So long to traditional Pay-TV providers(TimeWarner, DirectTV, Fios). 

What this means...

For starters, Hulu will have a major increase of user-activity. Hulu already provides TV shows and movies for users to view but now that they are going to offer the basic TV broadcast and popular cable channels more and more people are going to sign up.

It’s as simple as “the more user-activity, the more exposure” Hulu will  receive from online streamers who use their platform to watch their favorite TV shows or movies

Second, Netflix being Hulu’s major competitor will now be thrown to the back burner. Netflix will now lose their credibility from users that interact with each other on various social media platforms. For example, there will be no more posting/tweeting/blogging “Netflix and Chill.” Now the new punch line will be “Hulu and do you.”

Let’s admit it. Whenever we walk into a Chipotle, do we ever see teenagers (ages 13-19) in line or eating inside? If we do then they are probably with their parents.

Teenagers would rather snapchat, tweet, or post a picture on instagram of their Starbucks drink than an overly-sized Chipotle burrito.

Chipotle’s Social Media Platforms:

Twitter Account has 763k followers

Instagram Account has 315k follwers

No official Tumblr Page

No Snapchat account

Are they proactive on their social media platforms?

Yes, most definitely!! Well that’s one good thing they got going for their social media marketing team.

The content on twitter is fairly entertaining. I say fairly because they have some “fillers” in between the comical tweets on their timeline.

...& don’t even get me started on their basic decorated pictures of taco’s, burritos, or chip’s and salsa.

Does their content connect with teenagers?

F*** NO! It’s that simple. Don’t get me wrong, their tweets are funny but far from being hilarious. Teenagers would rather repost/retweet something that’s going to make them crack up in the middle of class.

Chipotle needs more “swag”

The content on twitter needs be funnier and more relatable to teenagers. Hint: Tweet a gif of someone stuffing their face with a Chipotle burrito dropping guacamole on their shirt.

 The pictures they post on Instagram need to be trashed. They need to hit these kids with a funny MEME. Give them a reason to tag their friends in the picture.

Create a Tumblr account in order to connect with the “Hip” teenage bloggers.