fucking hell

Capitalism can still thrive with recycling in the mix. You buy Plastic Thing 1, throw it away after one use, and they take that and recycle it into Plastic Thing 2 and sell it back to you. All while continuing to harm the environment.

Reusing puts a damper on things. They can't sell you Plastic Thing 2 when you're still using Plastic Thing 1. Plastic forks, for example- there is literally no reason why you can't reuse plastic forks more than once (aside from maybe microplastics, but it's too late for that)

Reduce what you can

Reuse everything still in working order

Recirculate what you don’t need by sharing or selling onward

Refurbish what’s fallen out of good condition so it lasts longer

Repair what’s broken altogether

Repurpose what can’t serve its original function

Recycle what is unsuitable for repurposing