FundAnything

If you have never written or promoted a press release, it can be an intimidating task. How do you write a good press release? Who should you send it to? How do you follow up to get the best results?

PressFriendly has made it easier by offering PR software to simplify media outreach. Small businesses and start-ups often don’t have the resources to hire a full-time PR firm. They also don’t always have the skills, resources, or time to do it in-house.

Not sure how to craft your press release? The pitch wizard feature will guide you through the process. Don’t know who to send the press release to? Use the built-in database of reporters and their contact info to search for people who are likely to cover your story. The database currently focuses on journalists in the tech space, so this tool is ideal for start-ups in the tech world. However, many reporters cover multiple topics, so if you’re on the fence give it a try.

PressFriendly isn’t free, but it’s more affordable than hiring a PR firm to do the same job. Plans start at $99/month, which is well worth it when you consider the potential results.

Remember, press releases are not the only way to get media attention for your FundAnything campaign. Blogger outreach and social media networking are essential components of a successful crowdfunding campaign.

How much time and money do you think you could save with a resource like PressFriendly?

One of the best ways to get your FundAnything campaign in front of more people on the Internet is through guest blogging. In addition to reaching out to your inner circle for contributions, taking the time to spread your reach even further will give you a better chance of success.

  Writing content for relevant blogs will put your campaign in front of a wider audience, and getting bloggers on your side will generate more links to your FundAnything page.

  So how do you become a guest blogger? It’s easier than you might think!

  Build a list – Determine which blogs you plan to target by doing a little research. We have compiled a list of 5 Resources for Blogger Outreach to get you started.

Join blogger communities – Make it easy for bloggers to find you by joining their communities. MyBlogGuest is a good example of a free resource that can connect you with bloggers looking for guest posters.

Offer relevant posts – Bloggers are generally only interested in posting content that is relevant to their audience, so don’t waste your time or theirs by offering content that is not interesting to the target reader.

Create valuable content – A post that only promotes your campaign to build your jewelry business won’t go far in the blogosphere, but a comprehensive post with tips on how to make your own jewelry can get good traction. A mention of your campaign with a link to it at the end of the post is appropriate and most bloggers would be happy to promote your campaign when they introduce your guest post.

Promote your guest posts – Bloggers invite guest posts for a number of reasons, one of which is to expand their own audiences. They are doing you a favor by posting your content; do the same for them by promoting it within your own networks to help drive more traffic to their site.

  The more people you can reach through guest posts and other channels, the more likely you are to reach your goal. If you are launching a business or promoting a band, taking the time to build relationships with the blogger community will also provide valuable long-term benefits.

  Have you ever written a guest post to promote a FundAnything campaign? Tell us about it in the comments section.

If you have decided to include Blogger Outreach as part of your FundAnything campaign strategy, you’ll need to make a list of blogger contacts who might be willing to post your content. There are several ways to do this, including free directories, paid services, and good ol’ hard work.

  Some of the resources you might want to try if you want to save time include:

  Journalisted – This free resource can be used to find bloggers and journalists who might be interested in your FundAnything campaign. Search writer names to see their profiles and contact info.

Buzzstream – After you have identified some relevant blogs, use Buzzstream’s blogroll tool to find even more links to bloggers that might be interested in your content. They also have a handy e-mail search tool that can help you find more contacts.

Citation Labs – Although it’s not free, the contact finder tool from Citation Labs can save you a ton of time.

SEO Gadget – Use SEO Gadget to find whois data, e-mail addresses from LinkedIn and Twitter profile pages.

  Although it may be tempting to send a mass e-mail, it’s always worth taking the time to write personalized e-mails to bloggers because they are more likely to respond. Remember, you are trying to build relationships, not just links, to help promote your FundAnything campaign.

  What resources do you use to find bloggers for guest posts?

If a tree falls in the woods but if nobody sees it...You know the rest. The same is true with fundraising. You could create the most amazing FundAnything Campaign that ever existed, but if nobody sees it.... You know the rest.

After all the effort you just spent creating an awesome FundAnything Campaign, don’t let it go to waste. “If you build it, they will come” does not work for fundraising—you have to ask people for contributions. Luckily for you, the FundAnything Share Center makes this easy!

Keep the following factors in mind as you promote your Campaign:

QUANTITY—The more people you ask, the more contributions you are likely to get. Gather your email addresses, build up your list of Facebook friends, and boost your Twitter following to increase your audience.

QUALITY—In your appeals to friends and family, don’t just send a link, take a little time to explain what you’re doing and why. Even Twitter gives you a little space to make a compelling appeal. Send individual emails to the people most likely to make a donation. Make it personal. Make it compelling.

VARIETY—The more places you can push your FundAnything Campaign, the more people you will reach. You may not have the same contacts in your email address book as you do in Facebook or Twitter accounts. Use all the outlets available to you to promote your Campaign. Add a link on your personal blog, put a fundraising video on YouTube, use relevant forums, etc. Don’t have a Twitter account? Get a free one, or better yet, ask a friend with a big following to promote the link for you!

FREQUENCY—Statistics show it often takes at least 6 shares for people to take action. If you don’t get a great response to your first share, don’t fret. Simply wait a few days and try again. Just don’t get too pushy—nobody likes to be spammed, even by friends or family promoting a good cause.

Other tips to follow when promoting your Campaign are:

Ask your closest friends and family first, before you cast a wider net, so you can build momentum before you branch out

Personalize the emails you send to friends and family

Update your Campaign often

Ask everyone to share, even if they can’t contribute

Your Contributors are like your team members, treat them that way

This is one of the most important parts of creating your Campaign. After your catchy title and compelling photo or video have convinced a potential Contributor to click on your Campaign, this is your chance to convince them to make a contribution.

This is your pitch!

You can be as creative as you want to be, but if you need a place to start, this is the template we recommend:

Make a good first impression.

Describe who you are and what your background is.

Briefly explain your Campaign and why it’s so important to you. Be passionate!

Explain the wonderful outcome you’ll get from people funding your Campaign.

Think about who is most likely to contribute and use language that they will respond to. Who is your target audience?

Use bullets and short sentences so it is easy to read.

Tell exactly how much money you need and how it will be spent

Use a heading so Contributors can skip directly to this section while they skim.

People contribute to Campaigns they trust that have realistic goals to achieve very specific results.

Put your brief pitch in a bold header with color.

Itemize how you will use the money; ensure that each step of the way is believable.

Remind people that they can help in other ways

Ask people to share your Campaign with their Facebook and Twitter followers.

Ask people to email your Campaign URL to their friends to help support your cause.

More detail is better than less, but don’t let people get lost in the details as soon as they start to read. Make sure your opening paragraph gives a concise summary that gets to the point fast; if a Contributor wants to learn more they can continue to read.

Written by Samantha DelCanto

Some people make a contribution out of the goodness of their hearts, but others need a little more motivation to open their wallets. Setting up levels for different contribution amounts is a good way to encourage higher contributions. For example, use Bronze, Silver, and Gold Rewards. Having good Rewards can also mean the difference between a Contributor selecting your Campaign or another FundAnything Campaign, so think about what you have to offer.

Rewards can be almost anything—this is a great place to get creative. Some Rewards ideas you can use:

Hand-written thank you notes

Mentions on Facebook or Twitter

Links to a personal or business website

Thank you phone calls

CDs or videos of Campaign when complete

Pictures from the destination you reached

Participation in your Campaign

Follow these tips when deciding what types of Rewards you want to offer:

When possible, make the Rewards relevant to the Campaign

Make sure the lowest Rewards are easy to fulfill if you have a lot of contributions

Keep the pricing reasonable

Make several different Rewards for contributions under $100

Make a few exclusive Rewards for high-value contributions

Offer limited-time Rewards to reach mini-goals throughout your Campaign

Include several different payment tiers with few large gaps between each

Set Reward limits to manage fulfillment and encourage people to contribute early in the Campaign

Add something personal to the Reward—sign the CD, hand-write the thank-you note, or add Contributors’ names to the product

Rewards can be physical or virtual—be creative!

Add new Rewards in the middle of your Campaign to promote repeat contributions or draw in new Contributors

- See more at: http://fundanything.com/en/how#handbook

  By Samantha DelCanto

Monica Spear Scholarship Fund

Former Miss Venezuela Monica Spear and her husband were recently murdered in a horrific incident that left their five-year-old daughter Maya alive but badly injured. Former Miss USA Chelsea Cooley, a close friend of the family, has turned to the FundAnything community for help starting a scholarship fund for little Maya. Contribute today to help ensure that she gets an education.

   Go Grizzlies!

The Chelsea Grizzlies have earned a spot at the National American Gay Amateur Athletic Alliance softball tournament in Tampa, Florida, and they need your help to get there! They were division and league champions last year and they’re ready to do it again. They are more than halfway to their fundraising goal; they just need a little push. Contribute today to get the Grizzlies to the game!

  Dog-tastic Campaign

They say a picture’s worth a thousand words. And when it comes to making your FundAnything campaign stand out, this definitely rings true. Not only will your page appear more visually appealing, but an image or YouTube video will also give your campaign more credibility.

Here are some easy tips to help you pick the right visuals for your campaign:

First, picture it. The video or image you choose will be displayed just below your campaign title, so you’ll need to select a quality image that won’t appear grainy or hard to see.

Does it make sense? If you choose to use an image, make sure it actually reflects your fundraiser. Here are some popular options:

Business logo

Album or book cover

Photo of yourself or a loved one you’re supporting

Photo of pet who needs help

Artwork or photography

Action shots of community projects

Explain your cause on video. There’s no better way to communicate your fundraising message than through a video. Here are some scenarios to consider filming:

A video of yourself explaining why you’re asking for funds

A trailer for the film you want to create

Performances

Tell the whole story and attract even more donors with the help of quality visuals!

Most successful FundAnything campaigns have several components in common; one of these is an organized campaign calendar.

 The first step is creating your calendar. Use this checklist to help you get started: 

Add action items that will support your campaign - Schedule EVERYTHING in the calendar, and if you are working with a team, denote who is responsible for each action item.

Schedule time for a regular routine to keep your campaign moving – Perhaps you commit to 30 minutes every morning and 30 minutes every evening to reply to contributors, update your Twitter feed, answer emails, etc.

  Tips for Calendar Action Items

 A successful campaign requires continuous engagement with potential contributors. Campaigns with frequent updates (once a week at least) do much better than campaigns with no or few updates. Follow these tips for creating action items on your calendar: 

Start with a launch day on a Tuesday or Wednesday and avoid launching on major holidays

Action items should include daily or thrice weekly Facebook posts, tweets, and blog posts about your campaign. 

Include at least one weekly update and a weekly email blast

Posting new rewards throughout your campaign

Reach out to bloggers and influencers to support your campaign

Refresh your campaign with new videos, photos, and press

   Sample Campaign Calendar

 If you need some ideas to get started with your campaign calendar, use the following sample calendar as a template: 

Launch Day

Send personalized emails to the people most likely to be your core contributors

Send a press release to relevant bloggers and local news media

Post your campaign on all your social media accounts

Write about your campaign in relevant forums

If your campaign lends itself to a real-world event, consider a launch party to get your friends engaged

Send thank you notes to early contributors to help keep them engaged

Post FAQs on your site to address any new questions that arise

Launch Follow-up

  Post Your First Update

Add an update to your campaign page and ask friends to post it on their pages

Follow up with any press contacts who expressed interest in your campaign

Add the update to your social media pages

  Mid-Campaign Actions

Send regular updates to your contributors

Add new Rewards to get potential contributors more excited

Host an event to engage friends and family in the real world

Post a new video with updates and new information

  Post-Campaign Actions

Send a final update to contributors

Send thank you messages to contributors and people who supported your campaign

Thank any media contacts who covered your campaign

  Check out the FundAnything Handbook for more tips on running a successful campaign.

  What other ideas do you have creating a great campaign calendar?

One thing all successful FundAnything campaigns have in common is a great video. After you have taken the time to create one, make the effort to promote it on YouTube to help increase traffic to your campaign page.

What are video annotations?

You have probably seen them before on YouTube. Any time a box with text appears on the screen during the video, it is an annotation. You can add them anywhere in the video and, most importantly, link them to a web page.

  Why should you use video annotations?

Adding your campaign url in a graphic in the video is a great idea, but making your campaign just one click away is the best way to help drive traffic to your page. A video annotation allows you to link directly to your FundAnything campaign page from anywhere in the video.

You don’t even have to wait until the end. If there is a particularly compelling part of your video, add a notation that prompts the viewer to go to your page to make a contribution.

  How do you add video annotation?

Add a link to your FundAnything campaign in a few simple steps:

Login to YouTube and go to your video

Select Annotations in the menu above your video

Click the Add Annotation button

Type your text into the field provided

Check the Link checkbox and choose Fundraising Project from the drop-down menu on the right

Add your FundAnything campaign page URL

Click the Save and Publish and you’re done!

Check out this annotated YouTube video about annotations to learn more! 

Link for image: http://www.youtube.com/watch?v=UxnopxbOdic&feature=iv

Before you launch a FundAnything campaign, you’ll get the chance to customize a generic thank you email to send to your contributors. Thank you emails are a common and courteous way to show your appreciation and keep contributors updated, too. But are you making the most of your thank you email?

To make sure you are, here’s a step-by-step guide to writing a great thank you email for your contributors. Keep in mind that this is just a guide; it’s important to write this email in your own voice so contributors receive a personal and genuine response.

1. Get personal in your greeting line. FundAnything will get you started here – we automatically insert the first name of your contributor in the greeting line.

2. Thank them. Describe the impact their contribution has had on your campaign and your life.

Thank you for contributing to our campaign and believing in us. We appreciate your pledge and want you to know that we couldn’t have done it without you.

3. Encourage contributors to share the campaign and create virality.

Please share our campaign with your friends and family and encourage them to support our ideas, too.

4. Get contributors to follow you – build your community.

Let’s be friends! We’d also love to connect with you and continue building our like-minded community. Find us on Facebook and Twitter so you don’t miss any future updates or exciting news.

5. Get contributors engaged as you build your community.

While we want you to hear all our latest news, we also want to hear back from you, our community. We encourage you to give us feedback on this project and any others in the future. Your input will make us better, stronger and more useful to people like you!

6. Leave them with an inspirational quote.

Thanks again for opening up your wallet and your mind to our exciting product idea. We’d like to leave you with some inspiring words from Henry Ford:

“Coming together is a beginning; keeping together is progress; working together is success.” 7. Close with an appropriate sign-off.

All our best,

(Your name) and the entire team at (Company name)

8. Make yourself accessible.

If you have any questions or concerns, please feel free to call me at xxx-xxx-xxxx, or email me at (Your email address).

9. Get social in your email signature.

Your company name Your company Tumblr account, if you have one Your company Twitter account, if you have one Your company Facebook account, if you have one Any other social links you’d like to share!

10. Remember to provide updated emails when you hit appropriate milestones. Change up your copy to reflect major campaign updates, and share the good news!

We’re excited to announce that we recently hit our goal, thanks to supporters like you. But that doesn’t mean we have to stop just yet. The more we raise, the more we can offer you in the future!

Photo credit: Sharyn Morrow via Flickr.com

Written by Samantha DelCanto

Here’s a look at a few campaigns that had a HOT week on FundAnything.com.

Director’s Cut

The new film from Penn Jillette and Adam Rifkin just crossed $620,000 raised and continues to roll out inventive rewards. Penn has agreed to open up The Slammer and invite supporters to attend a movie night at his home as part of an extremely limited package.

Do you have a great costume planned for Halloween? You'll love the new package that allows you to appear in the film while wearing your Halloween costume.

Have you always wanted to be a producer? Check out the new Associate Producer package which gives you a credit in the film and allows you to learn from the pros on set and in the editing room.

Make sure to keep checking back throughout the campaign, who knows what reward Adam and Penn will come up with next?

The Crystal Method

EDM pioneers, The Crystal Method, are celebrating their 20th anniversary by giving fans unprecedented rewards and access to the band through FundAnything.com. In addition to receiving an early leak of the band’s upcoming album and exclusive merchandise, fans can hit the road with the band or even have them perform a private concert in their home town.  

If you’re feeling adventurous, the band is offering a grab bag of their favorite things, including a MAJOR surprise. The grab bags are going fast and there’s only one way to find out what the surprise is -  head to FundAnything.com/TCM and get one! 

Day Out of Days

Acclaimed writer/director Zoe Cassavetes is turning to her fans to help fund her second feature film, Day Out of Days. The campaign raised more than $15,000 in its first three days and features a variety of one of a kind rewards – everything from naming the main character’s cat to the original film slate used on set.

Zoe says “I love the idea of crowd funding because it's the new spirit of independent films. The audience is the voice of the creation. These contributions give freedom to film makers like me to create without restriction, bringing back that great old indie spirit that we are so missing these days.”

FundAnything has the power to change lives. And we’ve seen it happen. Take campaigner Kate Townley, for example. She recently used FundAnything to help raise funds for her husband’s kidney transplant. When Kate’s campaign ended in mid-September, she had already exceeded her fundraising goal of $3,000 by raising $4,621. Our very own Donald Trump helped Kate’s FundAnything dream come true with his own generous donation.

Here’s what Kate recently had to say about her FundAnything experience, including a call for donations for another campaigner in need:

 “Fundanything.com was a life-saver for us recently thanks to good folks spreading our story far and wide. Here’s another family who needs their story told. Please donate if you can, share if you can’t.”

The campaign Kate’s drawing attention to is for Melinda, who was recently diagnosed with stage one cervical cancer. Campaigner Lolo Yates is working hard to raise money for her sister, to help her deal with mounting medical bills.

Thanks, Kate, for sharing your success story and highlighting another FundAnything family in need!

Photo credit: “I’m giving my husband a kidney” campaign on FundAnything.com

Got an amazing idea you're ready to share with the world? You're in the right place. In fact, there's no better time to launch a FundAnything campaign than now!

If your FundAnything campaign can break the $10,266,845 crowdfunding record, you could be the recipient of Donald Trump's $1 million reward to help make your idea a reality!

So, do you think you have what it takes?

FundAnything campaigners – it’s time to get personal! Personal campaigns, that is.

The personal campaign category includes everything from celebrations to medical expenses to weddings.  So, what’s the one thing these diverse topics have in common? The outcome of personal campaigns can have a significant impact on the campaigner’s life – especially those campaigns within the “medical” category. For some FundAnything medical campaigners, receiving funding can mean the difference between life and death.

That was the case for James Reimer, who has Cystic Fibrosis and recently needed a second lung transplant. He was able to raise $43,138 – significantly higher than his initial goal of $10,000. Talk about overachieving! And Anja Hartleb is more than halfway toward reaching her medical goal, too -- she's hoping to cover the many expenses resulting from spending 118 days in the hospital following the birth of her micro-preemies.

Because medical campaigns get so personal, it’s important to approach them differently than other campaign categories. Check out our five steps toward crowdfunding a successful medical campaign:

1. Be sincere. Successful medical campaigns know how to emotionally appeal to potential contributors. For these types of campaigns, the emotional connection can make or break the donation. So, be sincere, honest and relatable. People are more willing to contribute to a campaign that they can relate to or feel empathy for.

2. Include relevant pictures. Medical campaigners Anja and James did a great job of appealing to contributors emotionally and visually. James included a short video sharing his story and his needs, while Anja included personal pictures of her twins and their challenging journey into this world.

3. Provide a breakdown of how the funds will be used. We love Anja’s simple monetary breakdown of exactly how her campaign funding will be spent:

Here is a breakdown of how the $10,040 will be spent:

Yearly deductible for our family policy: 6,400

Uli and Lilu's insurance premiums (for 4 months while in the hospital): $1,800

Gasoline for daily 50-mile trip to and from the hospital (for 4 months): $1,600

Hospital parking ($30 two-week pass for 4 months): $240

Be as specific as possible. Contributors will appreciate seeing exactly where their money is going.

4. Avoid too much “medical speak” – keep it simple. Of course, some medical terms and verbiage are necessary for any medical campaigns. But it’s best to avoid going overboard so you don’t end up losing the interest of potential contributors. You can always provide links if contributors prefer to read more specific details about the medical issue, or link to a more detailed website explaining your personal situation.

5. Don’t forget to provide updates. Especially when it comes to medical campaigns, contributors appreciate and expect regular updates. As soon as they donate to your campaign, contributors become a part of your medical journey. Share the ups and downs you and your loved ones experience, and thank them for making a difference in your life!

Photo credit: “Uli + Lilu Miracle Babies Fund” campaign on FundAnything.com

So, just how much is a picture worth? When it comes to your FundAnything campaign, the answer is easy – priceless!

The right visuals can actually make or break your campaign. Not only do your campaign visuals make you appear more credible, but they can also help spur interest in your campaign, even if your topic or title fails to.

But don’t take our word for it – let these amazing visuals do the talking! From cartoon sketches to videos to striking images, Penn Jillette and Adam Rifkin know how to grab our attention. The talented duo is raising funds for their new movie, Director’s Cut. Not only did the creative team provide detailed text, but they also focused on posting relevant and visually stimulating images. Just look at the movie poster showing half of Penn’s “good guy” face and half of his “bad guy” face – it’s hard to look away, right?!

Of course, we understand that we can’t all produce such top-notch videos and images based on equipment and ability. After all, this is what Penn and Adam do for a living. But, we can borrow some basic principles and apply them to our own campaigns.

Check out our FundAnything visuals checklist and let your creativity soar!

Did you include an image along with your username? First thing’s first. Include a photo of yourself so people can better relate to you and your campaign. A profile image will automatically make your campaign more trustworthy, too.

Did you include a relevant visual in your campaign pitch? The “right” visual for your campaign isn’t necessarily the “right” visual for someone else’s campaign. For example, if your campaign is aiming to raise funds for your ailing dog that needs surgery, you’ll need to include several images that show your dog’s issue. But if you’re using your funds to finish building your dream boat, then a video tour of your boat while under construction is ideal.

Does your visual add or detract from your campaign? Sure, visuals are important to a campaign, but if they’re pixilated, too dark or awkwardly-sized, then they may actually take away from your campaign presentation. Think of it this way – would you include these visuals in a Power Point presentation to a board of potential investors? If the answer is no, ditch them.

Could a graph or chart help contributors better visualize your campaign? If your campaign focuses on a new business venture or concept that isn’t easy to showcase with photos or videos, consider including a graph, chart or even a hand-drawn sketch. Sometimes these visuals work best for business campaigns.

Can you include any visuals in your rewards? Visuals can also make a great reward for contributors. For instance, if donors are contributing to your dream wedding, they’re probably going to want to see photos or video of the big day – both which can be emailed, which is a huge money-saver for you!

What are some of your favorite campaign visuals on FundAnything? Share with us and we’ll spread the word!

Photo credit: “Director’s Cut” campaign on FundAnything.com

If you’re a FundAnything campaigner, you’re also a salesperson. When you think about it, crowdfunding actually involves selling – selling your story, your goals or your products to potential contributors. Even if you don’t have any sales experience, you can follow these simple sales tactics for campaign success.

1. Set up your campaign like a pop-up shop. Start by thinking of your campaign as a 30, 45 or 60-day pop-up shop. What is a pop-up shop? Also known as flash retailing, it’s a trend of opening short-term sales spaces. Think of your campaign as your own pop-up shop in the virtual world. You have a limited amount of time to reel in customers and sell your goods!

2. Determine your campaign goal. What’s your campaign goal? How much do you need to raise to meet that goal? As an example, let’s say your campaign goal is $10,000. So, if you set up a 30-day campaign, you’d need to “sell” $333 a day in order to reach your goal. 3. Do your campaign rewards add up to your target goal? Take a look at your rewards. Where will you be at if you only sell half of your rewards? If you sell all of them, will you hit your target goal of $10K? If not, add more rewards.

4. Are your rewards priced correctly? The most common mistake campaigners make is OVER-pricing rewards. For example, pricing a DVD at $250 is probably not going to work. Your mom might contribute at that price, but I don't think anybody else will. Instead, think about what people normally pay for the item you're offering. In this case, a DVD would normally sell for approximately $9.95 -$15.95. Look at other successful campaigns that are similar to yours and see what contribution level they’ve priced like rewards at. Keep in mind: Your friends, family, followers and "the crowd" want to support you, but aren’t going to overpay for rewards just to help you hit your campaign goal. A good way to test out your reward pricing is to ask your "cheapest" friend to review your rewards and pricing. 5. Be sure to have rewards priced under $25. This is the most common contribution level. Include a good offering of 8-10 rewards at different levels for all types of contributors. 6. Reel them in! Now that you've set up your pop-up shop and filled it with interesting rewards at varying contribution levels, you've got to bring in people to your shop! So, let’s go back to your daily goal of $333. How many contributions do you need to hit that goal every day? 10? 20? How many people do you need to reach out to in order to hit your daily goal? How much you "sell" depends on how many people you bring into the shop. Stay tuned -- In a future blog post we'll discuss creating your marketing plan.

Happy selling!

Photo credit: Lisa Ampelfrau via Flickr.com