Less selling, more science can best help doctors navigate complex new cancer treatments, report suggests The future of cancer drug marketing will be about helping oncologists understand the complexities of precision medicine and how new advances in targeted therapies can help their specific patients. That means drug companies will need to focus less on the selling, more on the science. And theyāll need real world data to prove their drugs work as well in the āmessy setting of everyday lifeā as they do in the clinic, a new Accenture survey of 120 oncologists in the U.S. and Germany suggests. āThe clinical trials that are the basis for your promotional materials ā those are just your ticket to play,ā said AndreĢ T. Dahinden, a managing director of global precision oncology in Accentureās Life Sciences division. Oncologists are asking, āWhat do these medicines really do in reality?ā With the number of cancer drugs and drug combinations growing exponentially, itās less likely a single sales rep can answer all of a doctorās questions, said Dahinden. The need for more scientific guidance is especially true for community practice oncologists, who are working outside the realm of specialized cancer centers, he added.ā https://lnkd.in/guVFUQGr #MSL #FSTP #BCMSLcert #BoardCertifiedMSL #medicalscienceliaison medical science liaison #Medicalaffairs medical affairs #Pharmacist #PHD #postdoc #pharmaceuticals #medicalaffairs #postdoc #pharma #pharmacy #clinicalresearch https://www.instagram.com/from_science_to_pharma/p/CZGjXXwJSfV/?utm_medium=tumblr

















