BEHIND THE SCENES: ONE FIFTY THIRD
A word from our designer, Jenny Alaimo
When I moved to California, I was 18. Everything was shiny and new. Every road was a story, every song was an event. The glittering city lights and starlit boulevards made for wild and magnetic nights but it was the long canyon drives, full of stories and secrets that truly stole my heart. I threw myself into literature on Laurel Canyon’s incredible music history and made myself into a character while cruising Mulholland Drive. These winding paths became a source of hope and inspiration, and as years passed I always think of them as a more simple youth.
The One Fifty Third Shoot:
When I pulled down the long canyon road that had become a stranger to me after years away from the valley, I felt a familiar warmth course through my veins. I look into the open windows of tree house-like estates and imagine Joni Mitchell wandering in a creative daze; Mama Cass hosting an all night jam session with a guest list you could never imagine.
Now here I am: in this back, back house with creative geniuses of my time. Painting faces; slicking manes; capturing moments; and making magic.
The space is warm and familiar with a futuristic touch. The sliding glass doors are windows to brainstorm smoke breaks at the cafe dining set outside. The back room is filled with unique gems, bags, trims and shoes that are all too fun to be precious. 60’s French pop plays in the background while we gush over the inspirational hair and makeup corner.
Our muse: Lera Pentelute is a subtle sort of stunning. I say this because she has the immediate face of a classic movie star, but with a deeper look, she is something all her own. She is graceful and playful at once, with humility despite her obvious talent.
To work with her is an ease so rare that I almost have to pinch myself after we start shooting.
She is One Fifty Third. She is a timeless beauty; she is effortlessly cool; she is smart and quirky; she draws beautiful things and she fits these garments like a glove.