Freelancers-HUB

It's Content and It's Links – Are We Making SEO Too Complicated? Posted by AndrewDennis33 Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Goog…

Local SEOs still seeing volatility in ranking with Google’s latest algorithm update November has been a crazy month for the SEO industry. Although there have been a ton of changes on the organic side, Im going to be focusing on the changes were seeing in the local results (Google Maps packs).   Starting on Nov. 5, we started seeing huge cha…

Turning Google traffic into leads, and what’s new in SEO More posts by this contributor We’ve aggregated the worlds best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report. This is how youre going stay up-to-dat…

Google BERT Misinformation Challenged via @martinibuster The backlash to the BERT update was swift and without mercy. Many SEOs warned about “how to optimize for BERT” articles before any “how to optimize for BERT” articles were published. Ryan Jones (@RyanJones) tweeted: “the most exciting thing about BERT is th…

Ongoing Education: Your Secret to SEO Success via @AndrewDennis33 Because Google won’t tell us exactly how their search algorithms work (come on already Google!), oftentimes the answer we get in SEO is “it depends.” While this is an unsatisfying answer, there are many valid reasons for it – different websites, different ni…

How to Get Organic Traffic That Isn’t From Google via @BrianHarnish It has become almost disastrous lately having Google as your only traffic source. Traffic can be wiped out in an instant, taking all of your years of effort and SEO away with it overnight. Maybe not disastrous, but it is definitely a risky option. Should y…

10 Alternative Ways to Level Up Your SEO Skills via @HelenPollitt1 Ask a seasoned SEO how to get good at the trade and many will give you similar advice. You may be directed towards conferences or industry news sites. These are excellent ways of building your knowledge of theory. Learning theory alone is not enough, others…

Quality Raters Guidelines Update – This is What Changed via @martinibuster Google has published New Quality Raters Guidelines. It contains significant changes to the Your Money or Your Life section as well as new areas of focus. The following tracks the changes and how they may influence SEO trends. Quality Raters Guidelines are No…

How to Win at SEO Through Great UX Today & Beyond via @Stevenvvessum A decade ago, UX and SEO teams were always fighting one another, because their objectives weren’t aligned. UX teams were really focusing on users – on providing them a great experience and helping them achieve their goals as effectively as possible. Unfortu…

How to Build Your Brand’s Authority with Strategic Content & SEO via @JuliaEMcCoy “Authority” is a buzzword in SEO and content marketing. Everybody wants it, but not everyone knows how to get it and keep it. In particular, Google prizes authority and is more likely to rank content that oozes with it. Brand authority is that holy grail yo…

The Best SEO Courses and Guides on the Internet By now, marketers are business owners all over the world have recognized the importance of SEO. Its no secret that your website needs to improve its search engine ranking. What is SEO? The acronym stands for search engine optimization. Essentially, its the …

The Complicated Relationship Between Social Media and SEO Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. But, with the growth of social networks, social media marketing is even more heavily…

Yoast SEO 11.9: More fixes and enhancements Caroline GevenCaroline is creative online marketeer at Yoast. In her spare time she writes and maintains a personal blog. For a long time, she thought she didn't need to think about SEO as a blogger. She was very wrong. Are you ready for another exciting rel…

How to Screen and Recruit the Best SEO Content Writers Posted by Victor_Ijidola It’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. But hiring the best ones? That's the daunting task marketers and business owners face. And you do not just need writers, you need e…

Supercharge Your Marketing by Learning Advanced SEO This class goes beyond the basics to future-proof your company's SEO.

Local SEO for Enterprise Sites From 2004 to 2019 via @SEOGoddess Since 2004, Google has been prioritizing searches based on local results and stressing that businesses optimize for a local presence. The idea is to connect small Mom and Pop shops, medium-sized chains and websites that cater to the local customer with users…

The Business of Enterprise SEO: Mastering People, Process & Platforms via @andybetts1 At the enterprise level, the challenges in SEO are as big as the brands themselves. Search has become increasingly complex – in fact, Google made over 3,200 improvements to search in 2018 alone. Marketers may be up against years worth of: Content p…