For All We Know

Business Growth Programme Showcases UK Entrepreneurs and Awards Seed Funding

November 2014 - London, UK: Business performance training scholarship Brand Amplifier (brandamplifier.co.uk) celebrated the graduates of its latest edition on 13 November at ITV Studios. Of the many that applied for its 6th edition, 26 incredible female entrepreneurs were invited to complete and compete on Brand Amplifier, sponsored by JPC (thinkjpc.com) and J.P.Morgan, to receive thousands of pounds’ worth of 21st Century business know-how. The programme consists of an intensive 4-week business performance programme featuring inspiring keynotes, networking, mentorship, high-impact workshops and ongoing digital engagement assignments designed to propel their businesses and brands forward. The programme culminates with a 5-minute business vision pitch to a panel of seasoned entrepreneur judges. Our 6th edition judges panel comprised Talksport presenter and journalist Georgie Bingham, business owner and performance coach Yolande Leroy, and previous Brand Amplifier champion and business owner Sarah Kohn.

  In addition to the scholarship, graduates were in the running to win seed funding to be injected directly back into their enterprise. And the Autumn 2014 Brand Amplifier’s Best Business Vision Awards went to:

·       Platinum Award: £2,500 – The Turpentine, a creative hub in Brixton selling design-led indie craft, art prints and giftware as well as hosting a wide range of evening art classes, and an online shop.

·       Gold Award: £1,500 – Rabble, a fitness class unlike any other. Every session is a game, a different one every time, making fitness fun.

·       Silver Award: £750 (joint winners) – Mind the Flat, providing everything tenants and private landlords need during their rental experience, ensuring an open window on the rental market. Warm Glow Photo, a family photography business specialising in gentle, relaxed and child-led family portraiture.

·       Social Media Superstar Award, for best strategic branding usage of Instagram - £1,200 – For All We Know, designers of homewares inspired by Art and Culture for the design-savvy consumer.

  BA is a multiple-award-winning, educational Charitable Incorporated Organisation that has graduated more than 100 high-performing London-based entrepreneurs, who over 5 years have produced an astonishing 92% survival rate.

  Jeannette Pritchard, Chair of JPC and founder and Chair Trustee of Brand Amplifier, said, “I created Brand Amplifier in 2009 within my own business JPC because I believe companies of all shapes and sizes should support aspiring enterprise. We are now a thought leading CIO and on behalf of my fellow trustees, we are delighted to have been a part of so many exciting entrepreneurial success stories, and this edition’s graduates are ones to watch!”

 Emma Lanman, founder of Van Girls, 2014 Spring Platinum Champion, and guest on the evening, said, “Brand Amplifier is the only business course I have ever been on that has truly taught me something and got me and my brand known at the same time. It not only does what it says on the tin, it continues to galvanise my business, inspire my vision for its growth and provide new opportunities.”

Graduates were cheered on by a business-building guest list featuring FTSE-500 business leaders, angel and VC investors, C-suite branding leaders, cabinet members, former Brand Amplifier champions and alumni, as well as their mentors and biggest fans.

Follow us on Twitter and Instagram @BrandAmplifier to get involved and to hear the success stories of all of our alumni.

For more information on Brand Amplifier, please contact:

For All We Know creates new products and prints by collaging old and new imagery and repurposes vintage tea sets to create charming new home wares & gifts.

October 2014 - For All We Know, a home wares brand, founded by Sarah Haines who is an artist, designer and upcyler.  Against the backdrop of the recession, Sarah wanted to create artful and less ordinary gifts for the careful consumer.  Beautiful home wares designed to last, not throwaway consumables like some cheaper imitations but heirlooms for the future.  Sarah started by creating decorative ceramics as she thought they were beautiful, useful and a more affordable way to buy a limited edition piece of art.  The decorative plates are kiln fired in Stoke on Trent and can be used for everyday use, but they look their best hung on the wall as decorative art work.

Sarah says, “I can’t stop people consuming but, I can change what they consume. Our products are carefully developed so that they tread lightly on the planet.  The materials we use are, recycled, recyclable or biodegradable.  Our packaging is also carefully chosen to be reusable and or bio-degradable.”

We are gearing up to have our busiest Christmas yet with our Not On the High Street store busy post their TV campaigns.  Our repurposed ceramics are definitely for those looking for a gift less ordinary and popular with our Not On the High Street customers. One of our customers said about the teacup birdfeeder,

“A beautiful little gift, stunning”

  The clocks have also been popular wedding gifts this year and one has even travelled with the bride on her way back from the UK to New Zealand!

For All We Know are Battersea based and this weekend were showcasing their Battersea Power Station print design as part of the Wandsworth Artists Open House weekend.  The event was well attended and the new greetings cards proved popular with visitors. The Limited Edition plate is now on display in the cool, clandestine arts bar, The Doodlebar, Craft Guerrilla in Walthamstow and Johnson’s Gallery on Battersea Bridge Road.  For All We Know can also be found online at their own online store, www.forallweknow.co.uk,  Etsy, Designers | Makers and will soon to be joining the fabulous Lost Lanes.

  The Battersea Power Station design has attracted attention from some of the architects working on the development and were pleased to see a larger than life image of one our plates down on the hoarding.  The Battersea Power Station Development company have bought one of the limited edition plates as part of their Battersea Collection, which will go on display to the public at a later date. 

As we speak a repeat pattern is being developed with the menswear accessories designer brand Knots & Folds.  The new range will be ready just in time for Christmas. We hope to be able to announce new stockists in the new year.

With such a variety of designs For All We Know have something for everyone design savvy and discerning.  Whether you love vintage or contemporary designs For All We Know have got it covered.

About For All We Know:

Inspired by arts & culture and a love of nature we create charming art prints and beautiful ceramics products for design savvy nesters. For All We Know’s products bring a breath of the wilds to our fellow urban incumbents.  Founded by Sarah Haines in 2011, after a redundancy from working in the cultural heritage sector she decided that, for all she knows, its time for something different and began developing her print designs and working with preloved and mistreated ceramics.

For All We Know’s iconic and playful designs are applied to paper, ceramics and textiles. Their repurposed ceramics create teacup bird feeders, ceramic wall clocks and jewellery stands made from vintage tea cups, plates and saucers in small batches.

For All We Know have had products featured in, Period Living, The Lady and Making Magazine.  Sarah has written guest blog posts in blogs such as, Live it Love it Make it, I am Sociable and AIM Startups.

For more information contact:

  Sarah Haines

Founder

[email protected]

www.forallweknow.co.uk

Come and meet us at home as part of Wandsworth Artists Open House.

Here's more about the artiste and creator:

Sarah Haines is an artist, designer and up-cycler living close to the river by Battersea Bridge. Sarah founded For All We Know Ltd in June 2011 to enable her to undertake freelance Project Management assignments and develop her creative projects. For All We Know is an authentic, ethical and design savvy British home-wares brand.

Sarah moved from rural Essex to London to study at Chelsea School of Art in the late 1990s. After a successful year at Chelsea, she undertook a degree in Interior Design at London Metropolitan University which was followed by post graduate study on the MA in Sustainable Futures course at Kingston University’s School for Surveying.  In 2014 Sarah completed Doug Richard’s School for Creative Startups course, which culminated in a showcase at a 3 day Festival at the Old Selfridges Hotel.

Sarah creates thoughtful, charming prints and products to bring a breath of the wilds to her fellow urban incumbents. Using salvaged ceramics, traditional botanical drawings, old and contemporary images, song lyrics and slogans, she creates pop art prints and illustrations, reinterpreted for new audiences.

Having been concerned with the environment for some years, Sarah carefully chooses the materials she works with for their ability to be reused, recycled or repurposed.  Sarah predominately works with ceramics, textiles and paper.  Keep a look out for her up-cycled tea cup birdfeeders and plate clocks, which are popular at For All We Know’s Not On the High Street store (www.notonthehighstreet.com/forallweknow).

Sarah has been developing her Battersea Power Station designs over the past 18 months so far she has created; an up-cycled decorative plate collection which is available at Johnson’s Gallery, Battersea Bridge Road, Numbered limited edition bone china decorative plates, bone china mugs, greetings cards and is currently working with Knots & Folds to create pocket squares, bow ties and ties in time for Christmas.  If you are lucky enough to go down onsite at the Power Station you will also see an image of one of her plates enlarged on the hoardings. 

Sarah has exhibited her work locally on Battersea High Street (Costas Barbers & The Woodman), ACAVA Open Studios (2012), and has sold at designer maker markets across London. For All We Know products are currently stocked at Johnson’s Galleries, Battersea Bridge, Craft Guerrilla E17, Anecdote Design, Folkestone and online.  Sarah produces her prints and products in small batches and also undertakes bespoke commissions.

Find us on the art trail: