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Insights from the Best Wedding Planner in Delhi, India  

Now that we're in the year 2023, it's time to look ahead to the coming wedding season and anticipate its top trends. Couples today are getting more creative with their wedding decoration, emphasizing personal touches and eco-friendliness.  

Here are some 2023 wedding developments to anticipate as per Floodlightz Wedding Planner, the best wedding planner in Delhi: 

Sustainability and Eco-Friendly Wedding Decoration 

As people become more aware of how their actions affect the planet, sustainable practices have become an important part of wedding decoration. The number of weddings that incorporate sustainable elements and green design will rise in 2023. Some ways that wedding planners try to go green at their weddings are by using recycled materials for decorations, choosing flowers grown locally, and using organic and biodegradable items. 

2. Private Rituals 

There has been a trend toward smaller, more personal weddings since the pandemic. More and more engaged couples are asking their wedding planner for a smaller wedding, with fewer guests and more personal celebrations in 2023. This frees up the happy couple to spend their wedding day doing what's most important to them: sharing their joy with their loved ones. 

⦁ Unique Locations for Weddings 

Hotel ballrooms and banquet centers aren't the only options for wedding venues anymore. Many modern-day couples want to ask the best wedding planner in Delhi and other places to make their wedding as special as the couple themselves. Unique wedding venues abound, From historic manors and vineyards to modern museums and galleries. 

How to execute 2023 wedding trends in Delhi? 

Start by asking newlywed friends and family for recommendations on excellent local wedding planners. If you have ample time on your hand, you can do a search for wedding planners near me and read reviews written by former customers to learn more.  

Or you can hire the best wedding planner in Delhi, like Floodlightz Wedding Planner, to make your dream wedding a reality if you're tying the knot in the Indian capital. They will be there to help you through the maze of wedding details and make sure that your special day goes off without a hitch. 

Birthday parties are a great way to celebrate the passing of another year and the life of the person whose birthday it is. It is a time for friends and family to come together to celebrate the happy event and show their love and support for the person being honored. Decorations are a big part of setting the mood for a birthday party and can help make the whole place feel festive and happy.

Branding in marketing is the accumulation of the image your consumers have in their mind. Logos, names, trademarks, symbols or other things affect the brand but minds they are not the true brand. The brand exists in the mind of your consumers and some of it in your target audience. Each time your company provides quality service to consumers, it initiates the chain of great storytelling.

While we promote your brand in public, we make them visualize the benefits they can extract. We at FMS plans the best public relation strategy which includes:

Knowing the target audience: We do our research on ideal consumer groups

Setting goals: We think about what we want to achieve for the brand

Developing a message: We create structured content across media coverage to reach a wider target audience

Studying the competition: We study the competition and get ahead of them

Staying consistent: We stay consistent in the marketing world to be in the pace

We offer a wide range of event management services in Agra, UP, which include corporate parties, product launches, conferences & seminars, as well as intimate parties like birthday parties, bachelor parties, and pool parties.

In the past few years, there has been a tremendous shift in the selection of marketing tools. Various studies and statistics have shown that businesses are using multiple conversion platforms for higher conversion rates. Digital platforms such as email and social media, which were earlier used just to connect with friends, families, and colleagues, have enhanced their features to act as a gateway between businesses and their customers and strengthen their relationships. 

Email marketing has proven to be one of the most effective marketing tools for generating leads, engaging target audiences, and promoting products and services. But, overusing a single platform can reduce profitability, as once your email goes into spam, there is no coming back from there. Therefore, we need to find another substitute for emails to promote our brands and engage our audience. If you are looking for another marketing platform, then WhatsApp is the new age of email! It offers personalized communication between businesses and their customers. 

Here are a few statistics about WhatsApp to show you how a mobile messaging app has the scope to become the new age of email: 

As the third most popular social networking platform, WhatsApp has over 2 billion monthly active users in more than 180 countries. (Statista) 

The app is available in 60 languages. (WhatsApp) 

There are over 50 million WhatsApp Business users. (TechCrunch) 

With an extremely high open rate of 99%, users open the app 23–25 times a day. 

More than 40 million users view business catalogues on WhatsApp every month (Facebook). 

Thus, WhatsApp has a broad scope of being the next marketing platform after email. The app offers end-to-end encryption, which makes it a secure and reliable source to share information with your customers. 

Furthermore, WhatsApp offers 3 versions of the app: the basic WhatsApp for personal communication; the WhatsApp Business App, which has been created for entrepreneurs and small business owners; and recently, the WhatsApp Business API, which has been launched to make the app a reliable communication platform for medium and large businesses. 

The Advantages of WhatsApp Marketing: 

Advertising on WhatsApp is easy and quick. You can become a bulk WhatsApp sender and reach out to 1000+ opted-in customers instantly. You can engage with them in real-time conversation and share promotional content and special offers with them. 

It allows businesses to offer resolution to customer queries in real time. 

You can create attractive and fun promotional content using videos, audio, GIFs, and emojis to engage your customers. 

You can build strong and long-term relationships with your customers through automated responses and quick replies to FAQs and product-related queries. Also, you can share new product launches, discounts, and offers and recover abandoned carts to encourage them to visit your stores again and again. 

If you are looking for a promising career option that is not relevant today but will boom in the future, look no further than digital marketing job opportunities. With more and more people shifting to the internet, not just for knowledge but also to buy products and services, brands are looking for digital marketers to promote their brand to the right audience at the right time through the right channels.