Filmzu is the marketplace for video creation.
We pair the top 10% of video producers with the top businesses and brands.
Now, anyone can easily shop for talented people to create a video for them.
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We often try to produce or make videos ourselves. And that’s good because in every video you don’t need expertise or professionalism. Also that helps us to save some money, but we often face some problems which are really disappointing and discouraging factor.
Today I am here to showcase the most commonly faced problems while you try to produce a video independently or without a bit of professionalism or expertise. And to solve them eventually you need to learn some of the basic video editing software and how they work all about.
1. Rendering Problem!
Okay you create a big length video with lots of vector graphics packed in it, You are excited, you render that damn video created in for example Adobe After Effects, You click render and hell yeah! You see is what that it is 2.0gb+ video, you see it will take 6-7 hours of your day. This is obviously very time consuming and anyone wouldn’t like to spend their precious time for just a video unless he or she is free and doesn’t have any work to do!
The problem here is that you don’t know how to compress that graphical piece in small parts so that you can render it fast, and again to overcome this you need is knowledge or money to hire someone to get your job done, fast and efficiently.
2. Audio Problem
It happened often with me, Whenever I produced a video In Sony Vegas I used to miss the audio what I recorded. And basically the produced version of the audio in the video was damn bad. I know I lacked professionalism so because of that my videos always lost the charm. Well every one learn from their previous mistakes and this is called experience.
3. Lack of professionalism!
Yes, I talked about that we don’t need professionalism in small videos, but when it comes to marketing, the small videos play a major part in displaying the brand’s position. The game is all about what people see they buy. You can’t really just put some text and backgrounds and market a product through it.
Plain typos are not at all interesting and attractive, if it doesn’t catch people’s eyes, it doesn’t catch customers.
For example let’s take a advert of a Samsung galaxy S6 edge. Samsung advertises on TV with a video, it just contains some piece of white text containing the specs and advantages also with a blue color background with some music.
Now by reading the text above, one can imagine how boring it is.
On the other hand Samsung publishes a video as a advert on TV with some amazing 3-D animations of the phone itself with the specs in action by which I mean the construction of the phone which is just simulated through some Maya or Cinema 4D with amazing graphics and stunning music.
If you can imagine the above description, this is surely interesting and mouthwatering.
So basically this attracts customers and surely every video producer is not a video maker or animator. So lack of professionalism = loss of customers. Simple!
Conclusion:-
So here’s the thing I wanted to showcase, these are surely big drop backs in video producing. You can also overcome this by finding some affordable video makers. Also at filmzu we have some talented guys who can offer you these jobs at a reasonable cost.
We’ve talked about a lot about video marketing in past, but today we will discuss the scope of Video marketing in 2016.
Almost 80% of the world’s population has access to view a video and approximately every one can watch a video using different channels like T.V, Mobile etc.
So what’s new for Video marketers in 2016?
Well today it is what related to IM ~ Internet marketing and when you market through a video on the internet it eventually relates or can be a reason for physical marketing.
A video is a universal way to promote a certain brand at all levels, And web is really developed a lot since past 3 years. Programmers are finding what about the new fantastic things that we can do with internet. So basically 2016 is going to link Video marketing and internet in a better and effective way.
So what is the scope we are all talking about?
Opportunities are wider now a days.
Traditionally We had to search for graphic designers and animators for completing our Video project. Still some people do that but a typical awareness is spread among them to get the video outsourced easily and with less amount.
People who want to opt in for video marketing and have a low budget they can use the upcoming transformations.
Online Video creation!
Yes this is the answer to the thing, You get your video done on marketplaces where video creators meet the client on a larger scale.
Typically, You don’t need to hire ad companies, but creating a simple animated high graphical video can barely cost you $50 that’s about 10 XL cheese burgers.
How does this work?
You find a marketplace, you post an advertisement according to your needs, a Video creator or expert looks through your ad , he finds that , that job fits him, he signs up with you on the marketplace, creates a video for you.
or
You find a marketplace, you find a video creator that suits best to your needs, hire him through the marketplace, he will make a video for you and you are done!
Conclusion!
so basically 2015 the half decade was a boost for Video Industry but there's some better in the remaining half part. Programmers and entrepreneurs are inventing new technologies on the internet which can ease the work of Internet marketers and users ofcourse.
Did you know?
Filmzu is also one of the marketplace to get your video job done! You can make a free ad here.
How Videos can help you to grow your app downloads!
How Videos can help you to grow your app downloads!
Hello guys, Today in this post I am going to share a tip with you so that you can also grow your app sales / purchases and downloads. As I write all things about Videos and video marketing today you are going to learn something same from that topic but very useful.
From past 15 years, from lame text only and bad graphic picture videos our video industry has evolved into something great. Cool animations and infographics are now included in every single video now a days. A amazing heart touching or an eye catching story or concept is always included in a video.
Video marketing is basically now used to market every product, any type of product. Whether it be Baby pampers or toys, whether it be a small mug of coffee or a tea set. Everything has a video possibly.
Companies like Amazon and flipkart (Indian online market) have boosted their app downloads on playstore significantly.
There are almost a 10 million to 50 million downloads for both, flipkart and amazon.
So let’s get into the main post where I am going to show you how you can make a video and increase your app downloads.
How to increase app downloads by making a video?
1. Prepare a story for your app!
Most of the companies promote their video as an advertisement on special occasions.
Read this post for knowing the Top 5 places to promote your brand or product through Video Marketing!
For example Christmas is coming and you want to sell products, so come up with a story line like “This Christmas gift your loved ones a special things” and give some special discounts for flattering the audience and increasing your sales.
2. Show is what you need to do!
Show your app’s features and display what benefits you get using this app and also compare your app with the other applications available outside.
This will bring a positive review in the viewers mind.
Also show off your app’s review by users as testimonials.
3. Keep only in-app sales!
Everyone out there has a smartphone atmost 80% of the world’s population have smartphones.
with your video advertisement you can give only in app discounts.
in app discounts mean that the special deal can only be availed by buying (or using) the smartphone application of that online store. This encourages the viewer to download your application and make use of it.
This is one of the videos you can take inspiration of :
Themer by MyColorScreen
Top 5 places to promote your brand or product through Video Marketing!
Top 5 places to promote your brand or product through Video Marketing!
Well, We know that Videos are best way to market/reveal and also unveil our product or brand online. But do you know that Videos aren’t restricted only to the online medium? Yes like other marketing ways videos can also be shown on various mediums.
Recommended post : Video Marketing: the Best way to reveal your product!
So let’s start this post. In brief today I am going to show you five mediums that will help you promote your video through it. These are proven ways to promote your blog! And if you follow the exact procedure you can see amazing results.
5 Mediums to market through Video
1. YouTube
YouTube, Famously known as the no.one video website. You can manage to get hits and by creating interesting content. Now for example recently it was Halloween you can create a promotional Video with the Halloween theme and try to make it interesting and side by side promote your brand the main purpose should be to promote your blog and as well as entertain people.
2. Google Adwords
Have you ever seen a link something like “Ads by Google” ? huh if not then you might have seen some ads on google search pages? Yes They support video ads too. By Creating an ad unit you can always pay some money and display it on google sites. We recommend google adwords because this is the no.1 ad network in the world.
3. TVC : Television Commercials!
Well I am here talking about the combination of Telemarketing and Video marketing. I am not talking about the ads that come at the night with deadly cheese, indeed I am talking about the ads which come in between of shows and episodes. Try to catch those ad spots which have High TRP.
4. Social Medias.
Now a days I see many twitter handles having some great animated content. The amount of Retweets and favorites are very high. You can also share your video with the link of the product. A local brand named “Iostram” a keyboard and portable speaker retailer has got amazing sales using Instagram by posting some extra cheesy and animated content.
5. Youtube + Adwords : The combination to great sales!
Okay so we mentioned youtube as well as adwords in the above sections but this combination is kinda very different. You see sometimes that whenever you click on a video an ad comes some skip-able and some full length ones. I have experienced youtube ads in promoting one of my websites I saw amazing results. The UV’s were atleast 2k-3k from 150-300 per day.
The following are some great examples of animation and interesting content :-
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Video Marketing: the Best way to reveal your product!
Video Marketing: the Best way to reveal your product!
So why Actually Video marketing is the best way to reveal your product?
The product always has some pros and cons yes? Yeah! Any Newbie marketer wouldn’t show the con of the product? Which is pretty obvious no! So whenever one shows pros of a product that is eventually called “Features!”
So when you reveal features on a paper they look like plain text, which obviously look dull!
But when your reveal them in a picture there is a tendency that the impact will be good but but but ! When you reveal a product with a video showing its features live in that video, the impact on the viewer will be far more greater than some other marketing strategies.
Basically you are doing an high end graphical representation of that product. For Example I have a product called “Samsung Galaxy S6” It has an amazing camera with amazing functionalities, but if I write it on paper the specs will be just another text. If I make a still graphical representation again it’s obvious that I cannot reveal the in-depth feature of Samsung Galaxy S6’s Camera!
We can show the functionalities more clearly, which possibly attracts the viewer to research more about that product.
A video is the best way to unveil/reveal as well as to promote your product. Videos acquire ¾ share of advertisement now a days.
Big companies like Google, Samsung and Apple Depend 90% on graphical representations and 10% on in text marketing.
During the past decade through Video marketing We’ve seen 54% growth in selling products through Video marketing. Now a days Politicians and political parties also use video marketing to reveal their manifesto although manifesto can be considered as features but still.
There is a famous Indian Proverb : What can be seen, that can be sold. (Translation, Original Text : Jo dikhta hai woh bikta hai )
Conclusion!
We’ve had an long discussion on this from above text, So First whenever you gonna market your products try to market it with text then see the results then try Graphical posters and lastly try Video method. By all above means we can say that Video marketing is really the best way you can opt –in for seeing great results.
It’s FRIDAY! Unwind with our best of April Fools Videos
April Fools 2015 was marked by the great technology companies utilising video to tell their stories. Video is such a great way to entertain and deliver a message in a short period of time. It also gives these companies a chance to entertain and show the lighter side of what is sometimes a ridiculous industry.
From the terms thrown around on a daily basis “Pivot, Internet of Things, Brogrammer, Rails Ninja, Java Wizard” almost always said with a straight face. To the common talking head format, laced with keyword phrases and shots of friendly multi-cultural groups all peering over each others shoulders at the same iPhone. This has been an April Fools full of Mockumentary type product launches.
A few of these ‘new’ products are even somewhat believable products and I’m sure that there is demand out there for the premium Motorola Selfie Stick.
We are impressed by the Coco Mademoiselle story by Chanel. The short films promoting their perfume show a portrait of a woman with a unique and carefree style played by Keira Knightley. This elegant woman is shrouded full of mystery and fascination, she’s beautiful, independent and mischievous. Every message that Chanel is trying to send is so beautifully transformed in video that still photography or advertising would not be able to grasp.
When I am watching a video from a brand or and business and they are able to truly take me in and sell me the story behind the product I am always impressed. We are constantly doing our best to encourage young businesses, or businesses without a online video presence to take the first step. This is out of the league of beginners but you can really see here and start to believe the power behind sending your message through video.
Video as a medium is the future of advertising and marketing and we’re happy that Filmzu is here to guide you on that first step to getting your video presence online.
Stunning video clip of quadruple ski world champion Hirscher’s unique display of colour on snow.
When a specifically designed and extremely steep race course meets a four-time overall World Champion, action is what you get – or in the case of Austrian Marcel Hirscher, colour. Hirscher skied down the course through poles filled with coloured powder paint, and the result was stunning, as you can see below.
"It was a surreal experience – simply amazing! I couldn't ski with the speed I normally do in races, even though the course was very steep in the first part, up to 75 percent incline," he explains. "At each gate I was blinded for a split second because I had to ski through a cloud of yellow and blue."
And why this project? "We wanted to bring a new, cool element into skiing," he smiles, "and create unforgettable images. And I think we succeeded!"
Following Filmzu’s launch in Los Angeles and San Francisco, we are today announcing that we are rolling into New York like a wrecking ball! Think of us as the Miley Cyrus of the video production world, breaking down barriers and making high quality curated video talent available in the easiest to use video production platform.
To mark our launch we have signed three of the top video production companies in NYC which simultaneously activated there profiles today and will form the backbone of our operations in the city. I’m excited to announce them here today and show a small profile on each.
Hiccup Media
Hiccup Media is a New York based creative content and production company that works with agencies and brands world wide to create engaging visual content. Over the last nine years Hiccup has found its niche in what they refer to as a “script to screen” service. In short, Hiccup have developed a proven model for providing our clients with a full service creative solution that is rooted in production but extends into all facts of new media and does not require their clients to obtain any outside support; in this industry, that is unique. View Profile.
Melty Cone
Melty Cone is a video production company in NYC. They make simple, affordable, beautiful brand films and animation for companies of all sizes. Creative excellence through quality video is their reputation. Melty Cone highlight leaders who talk about their vision, products or services that need explaining, customers who communicate their love for a service or product, and your company. Their videos are intended to reach customers, employees and investors. View Profile.
Luppo Media
Luppo Media is a full service video production company located in the NY/ NJ area. Luppo specialize in all aspects of video production, including content creation. Their vision has been to elevate great ideas through trusted collaboration and powerful orchestration. At Luppo Media they believe that success can only be achieved by listening to their clients and truly understanding their end goals. View Profile.
Congratulations to all three of our New York Filmmakers. To get your vision made into video head over to Filmzu and get started!
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Dick Moby is an Amsterdam-based brand who makes these gorgeous Italian handmade sunglasses. They’ve put together a short video which shows the quality and care that goes in behind the scenes. It’s made us a fan of the brand.
Music video shot in 5 seconds: Astonishing use of time-lapse videography
Watch this: It's a 5 second shot with time-lapse which evolves into a perfect accompanying music video by Siska.
This is a real video performance, a slow motion video, a sequence map with a traveling in front of 80 extras placed on 80 meters along a little road, lost in an industrial area. Filmed at 1000 frames/second with a Phantom flex 4k from a car driven at 50km/h, the shooting took 5 seconds for a 3'30 video: a living and dreamlike mural.
The only limits on what you can create with video is your imagination.
Unconditional Rebel by Siska | Marseille, France | 2015 | 3.28 | produced by Guillaume Panariello | music Unconditional Rebel - Siska
How big brands are cashing in on viral videos and how you can as well
The team here at Filmzu are constantly monitoring the cutting edge of video marketing. One company we have been impressed with their rise to international presence through their viral video marketing has been Air New Zealand. If you’ve been following videos on the internet for a while then you’ve seen Air New Zealand inflight safety videos. Traditionally the sphere of the mundane videos one must watch before take off Air New Zealand have managed to take theirs viral. Shared among your friends and family through Facebook, Twitter, Youtube, Reddit and the Blogosphere they have been hard to miss even without being a passenger on their jets.
Air New Zealand in October 2001 was out of luck, completely broke and was bailed out by the New Zealand people to the tune of NZ$885 million. It was through these tough times, subject to a skint marketing budget that they decided their future would revolve around great service, efficient and on-time aircrafts, and a low-budget viral marketing strategy.
While New Zealand is one the lowest populations in the world and the lowest population per density, they instituted a light hearted and fun approach to their safety videos. A reputation which is common among the New Zealand populace.
This strategy gained Air New Zealand international recognition especially among the English speaking populations of Great Britain, Ireland, United States, Canada and Australia. There great service, reasonable airfares not only from New Zealand but there fares from Hong Kong / Los Angeles to London made them a popular choice for international travellers seeking a great experience.
To date they have had 58 million views of their in flight safety videos. The light hearted and joyful nature have gained them international applause and won Airline of the Year in 2010 and 2012.
Our favourite videos are:
The Most Epic Safety Video Ever Made #airnzhobbit
Safety in Paradise #airnzsafetyvideo
The Bear Essentials of Safety #airnzbear
Keep in mind that Air New Zealand came from humble beginnings, we’ve included some of their most recent videos but initially there videos were on a strict $10,000 budget a figure within the realm of many small and medium sized business in the United States looking to establish a presence.
At Filmzu, our team are experts in pairing businesses and brands with the top 10% of Filmmakers. Our founding team has been apart of Films, Short Films, Commercials and Viral Video campaigns.
When you’re ready to get your company on the international map come say hello to us at Filmzu.com
While we get painfully annoyed every time we get an invite to play this game, this spot for Clash of the Clans starring Liam Neeson might almost be enough to get us to try it...almost.
A little juvenile? Yup. It's great brand correlation for Fiat, and that's one reason the people who buy these kind of cars liked this spot so much, and we did too.
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How one viral video increased my businesses sales by 14,000%
The concept was simple, 10 sets of two complete strangers meet and are asked to kiss for the first time on camera. The setup was equally simple with the entire shoot taking less than half a day. The advertising message was spartan and extremely subtle, each stranger would be dressed by Wren, a Los Angeles based boutique store. That’s all.
"We set out to make something shareable," said Melissa Coker, founder and CEO of Wren. "Emotion was our premise."
And share is exactly what millions of people have done, since its release in March 2014 the video has been watched on youtube 98 million times. To put that in perspective that’s nearly a third of the entire population of the USA.
The month after the video was released sales rose 14,000 percent.
For the small regional boutique clothier the response was immediate and 8 months later as the video continues to be seen online they are still benefitting from the increase in sales. The month after the video was released sales rose 14,000 percent. While many did not even realise they were watching an advertisement, enough liked the clothes those in the video were wearing to dig a little deeper into the credits and find who they were dressed by.
Wren stuck to their understated brand ethos, and created a video without a whole lot of time and energy but with being very resourceful and a powerful concept they put there small store on the international scene.
Finally, the most amazing part of this success story is that the completed budget for the video was just under $10,000.
FIRST KISS | Los Angeles, CA, USA | 2014 | 3.28 | produced by Tatia Pilieva | music "We Might be Dead Tomorrow" - Soko
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