What Killed The GW2 Tumblr Fandom?
(And I do just mean the tumblr fandom. Iāve not really noticed the fandom as a whole having this problem.)
So full disclosure before I talk about what Iāve noticed personally and why I think this jazz is happening: Iāve never been the most active in this fandom. Iāve tried to be in the past but even at my peak Iāve always felt a lil outside of everything? Iāve been playing GW2 since launch and Iāve been making a Gw2 comic at @torasteals for the fandom for almost 5 years at this point. For most of that time Iāve felt like some weirdo tossing shit into the void and only vaguely being aware of what else was going on in the tumblr fandom beyond the few blogs I followed. I want yāall to keep this in mind cause it does paint my perception of what Iāve seen as different from someone who may have been far more involved in the fandom than me.
Okay with that in mindā¦
Hereās what Iāve noticed:
The death of engagement within the GW2 fandom as Iāve noticed it seems tied to at least three things: Tumblrpocalypse of 2018, the migration to FFXIV, and the Pandemic of 2020.
Does anyone else remember this shit? Tumblr had that change of policy around nsfw art and changed how they treat links that basically murdered a bunch of creators on tumblr? Everyone remember the mass exodus of artists and creators leaving tumblr for twitter? Yeah tumblr has definitely chugged along alive since, somehow miraculously, but the effects of this can still be felt to this day. We lost a large chunk of creators for the fandom during this. I wouldnāt be surprised if a large chunk of fans, who donāt create fan works, left for this reason as well.
Personally, tumblrās changes in policy and algorithm during this time nearly killed my comic. I lost a lot of readers and a lot of engagement with my work. I wouldnāt be surprised if other artists went through something similar here.
Even so, I do recall there still being a lot of creators that held on during this time and who persisted to create works on tumblr. But thenā¦
From what Iāve seen, a lot of people, creators and just fans alike, have simply moved on from GW2 to FFXIV. Like, a LOT of them. Nearly every artist that I used to follow for GW2 content just doesnāt do that anymore. Nearly all of them have moved onto FFXIV (and sometimes some other game entirely, but itās usually FFXIV). I donāt know what this says about the state of the game itself right now, but Iām not sure weāre getting as many new fans as weāre losing right now. That might change when End of Dragons is released, since expansions have always historically brought in an influx of new blood, but Iām no fortune-teller.
As it currently stands, I legitimately donāt know how many of us are left in this fandom. Hell, I still regularly make content for this fandom weekly and I can tell you Iāve been burned out on the game and needing a break from it for awhile now. I wouldnāt be surprised if this isnāt a common feeling.
I would honestly argue that this is what put the nails in the coffin for the fandom at present. I couldnāt begin to tell you exact reasons why, but I can tell you that as soon as shit really hit the fan last year, engagement in this fandom basically died. My posts that used to get a handful of reblogs, have turned to nearly zero over the course of this crisis.
My dashboard used to be littered in GW2 posts. So much so that even if I didnāt directly follow them, I could tell you who the big names in the tumblr fandom were. I canāt do that anymore. I have no idea who is big and popular on here anymore. Itās not just that people have stopped engaging, itās that people have stopped creating as well. Iāve seen honest to god radio silence from creators who used to dominate the GW2 tag.
Again Iāve got nothing but guesses as to why this is? COVID has done a number on all of us I think. Itās harder to create and itās harder to engage. Itās incredibly depressing on a number of fronts.
Iād like to hope it isnāt?
I donāt really want to end this on such a doom and gloom note, and Iām sorry for that. I donāt think the fandom will straight up die forever but I do think weāre havinā it rough right now. And thereās no guarantee of when shitāll pick back up again as far as Iām aware.
If anyone else has thoughts on this, Iād love to hear it. Iām sure my picture of what Iāve been seeing is incomplete, so if anyone has stuff to add or has noticed things Iāve straight up been blind to, Iād be very curious to know.