Fatima

•The copy: The text is informative, highlighting the idea that things are "better with Pepsi." The slogan/keywords are "Better with Pepsi."

•The graphic: The design reinforces the message that things are better with Pepsi. They took the takeaway wrappers of well known burger brands to find hidden “pepsi” logos in them.

•The brand: there is no picture of the product the ad just displays the logo.

•The Logo: The Pepsi logo is shown on the ad, which tells us that this is an advertisement for Pepsi.

•Characters: There are no specific characters in the ad.

•Story: The ad does not tell a specific story, but it does convey the idea that things are better with Pepsi.

•Reminders of other media: The ad does not remind me of any other specific media.

•Slogan: The slogan is "Better with Pepsi."

•Target Audience: The ad is aimed at anyone who enjoys drinking soda and wants to enhance their experiences by having a refreshing drink like Pepsi.

•Motivation: The ad is trying to persuade the target audience that their experiences will be better if they have a can or bottle of Pepsi with them.

1. The representation in the Pepsi advertising campaign "Better with Pepsi" is of people enjoying the product. The preferred audience for this representation is likely young adults.

2. The people in the ad are presented as engaging in typical activities such as playing sports, spending time with friends, and enjoying a meal.

3. The people in the ad are presented to demonstrate how Pepsi can make an activity or moment better. They are communicating that Pepsi can add something special to everyday moments.

**The Copy:**

The text in the IKEA "Tomorrow Starts Tonight" campaign is informative, focusing on the importance of a good night's sleep for a better tomorrow. The slogan or keywords for this campaign are "Tomorrow Starts Tonight."

**The Graphics:**

The illustration in the campaign shows a bedroom setting with IKEA's furniture and sleep solutions. The design showcases the comfort, functionality, and style of IKEA products, emphasizing the message that a good night's sleep is essential for a better tomorrow.

**The Brand:**

A picture of the products for sale, such as beds, mattresses, and bedroom furniture, is featured in the ad. The brand name, IKEA, and the packaging (if any) are crucial to the ad as they help build brand recognition and trust among customers.

**The Logo:**

The IKEA logo is displayed on the ad, which is a yellow and blue emblem with the brand name in bold letters. The logo helps create brand awareness and communicates the company's commitment to affordable, functional, and stylish home solutions.

**Characters:**

There may be characters in the ad, either real people or illustrations, depending on the specific advertisement. These characters are shown using the products or enjoying a good night's sleep. Their relationship to the reader is that of relatability, showing that anyone can benefit from IKEA's sleep solutions.

**Story:**

The ad tells a story of how investing in a comfortable, functional bedroom environment can lead to better sleep and improved well-being. It highlights the importance of rest and preparation for the next day.

**Reminders of other media:**

The ad may remind viewers of other IKEA ads or similar campaigns from competitors. It may also evoke associations with TV programs, books, or films that focus on the importance of sleep and rest.

**Slogan:**

The slogan for the campaign is "Tomorrow Starts Tonight."

**Target Audience:**

The target audience for this ad is adults who value sleep and are looking to improve their bedroom environment for better rest. This could include families, couples, or individuals.

**Motivation:**

The ad aims to persuade the target audience by emphasizing the importance of sleep and showcasing IKEA's range of affordable, functional, and stylish bedroom solutions. It encourages viewers to invest in their sleep environment for a better tomorrow.

1. In the IKEA "Tomorrow Starts Tonight" campaign, people who value sleep and better rest are being represented. The preferred audience is adults looking to improve their bedroom environment.

2. They are shown sleeping or enjoying a comfortable, functional bedroom environment. Their activity is presented as typical.

3. They are presented to emphasize the importance of sleep and showcase how IKEA's products can help create a better sleep environment. Their presence communicates the relatability and accessibility of IKEA's sleep solutions.

• Does the logo embody the brand itself? Yes, the Doritos logo embodies the brand itself as it features bold and playful typography with a triangular shape that represents the shape of their chips.

• Is the logo aesthetically pleasing? Yes, the logo is aesthetically pleasing as it uses bright colors and bold typography that catches attention.

• Color? The Doritos logo primarily uses red and yellow colors, which are associated with excitement, energy, and happiness.

• Shape? The triangular shape of the Doritos logo represents their chips' shape, making it unique and memorable.

• Is the logo memorable and identifiable? Yes, the Doritos logo is memorable and identifiable due to its unique triangular shape and bold typography.

• Is the logo functional? Yes, the Doritos logo is functional as it can be used in various environments due to its simple yet recognizable design.

•Does the logo embody the brand itself? Yes, the adidas logo embodies the brand's identity as a sportswear and athletic footwear company.

•Is the logo aesthetically pleasing? Yes, the adidas logo is simple yet visually appealing with its three stripes design.

•Color? The adidas logo is typically seen in black and white, but it can also be found in various colors depending on the product line.

•Shape? The shape of the adidas logo is a simple rectangle with three stripes running diagonally across it.

•Is the logo memorable and identifiable? Yes, the adidas logo is easily recognizable and has become an iconic symbol in sports and fashion.

•Is the logo functional? Yes, the symbol-driven design of the adidas logo makes it versatile and adaptable to different environments such as apparel, footwear, and accessories.

I will talk about my experience at the "Ajyal Art Exhibition" posed at the Bahraini Women Monument "Athar" by the "Bahrain Arts Society" and provide my own feedback in this part of my report.

There were many canvas paintings by well-known artists on display, as well as some hand-crafted marble and steel artworks that were utilized as decorative pieces. The space was designed in a way that encourages you to look at the artworks one by one and take in the entire exhibition. The building's internal architecture, which allows for sunshine to enter, made it more aesthetically attractive to walk through and admire the artwork.

The mixed-media piece by the artist "Areej Rajab" caught my attention the most. From a distance, it appears to be a flower field, but up close, you can see that different shapes were used to create it. I feel that she used some excellent color combinations, and her use of random patterns in a neat way really impressed me.